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<h1 class="moto-text_267">Recession is a good opportunity to deal a
deathblow to the competitors</h1>
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<span
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22.03.2018
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<p class="moto-text_normal">Media prices are
falling, so advertising becomes more
profitable. The combination of low prices on
media and weak competition gives companies
the opportunity to cheaply grab market
share.</p>
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<p class="moto-text_normal">Then came truly
frightening times for marketing managers.
How to respond? What is the optimal
strategy? There are several rules of
survival in the times of crisis.</p>
<p class="moto-text_normal"> </p>
<p class="moto-text_normal">Do not panic. Most
marketers assume that during the crisis
consumers have sharply cut their spendings.
In fact, consumer spendings rarely really
fall, they simply grow more slowly, not at
the pace of inflation.</p>
<p class="moto-text_normal"> </p>
<p class="moto-text_normal">Cut the correct
costs. To the right are the administrative
costs and even reduction of volumes of
manufacture. It is impossible to start
saving on quality of a product or its
promotion.</p>
<p class="moto-text_normal"> </p>
<p class="moto-text_normal">Reduce of
advertising costs inevitably will reduce
your income. This is the easiest and fastest
way to cut costs, but the reckoning is
inevitable. Studies have shown that firms
that reduce advertising costs during a
recession typically experience 20-30%
decline in sales and earnings over the next
two years.</p>
<p class="moto-text_normal"> </p>
<p class="moto-text_normal">Reduce of
advertising costs inflicts long-term harm.
By results of researches, advertising has a
lasting effect on sales: it becomes obvious
in up to five years after the campaign.
Cutting advertising budgets is hurting
business for the long term. PIMS analysis
shows that companies that shorten the ads
need much more time to exit the crisis than
all the rest (when the economic situation
begins to improve).</p>
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<p class="moto-text_207">Information</p>
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<p class="moto-text_251">
Washington, USA 6036 Richmond,
</p>
<p class="moto-text_251">
hwy., Alexandria, VA, 2233
</p>
<p class="moto-text_251"> </p>
<p class="moto-text_251">
Phone
<a data-action="call" class="moto-link" href="tel:1234567890">+1(409)987 5874</a>
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