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README.md

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A list of blogs, videos, and other content that provides advice on building experimentation platform. Most of the content comes from leading companies like Netflix, Airbnb, Microsoft, Facebook, Google, Booking, Stitch Fix, Convoy, and similar who have built some of the most advanced experimentation platforms in the world.

Experimentation Platforms

Experimentation Culture

Peeking and Sequential Testing

Variance Reduction and Experiment Throughput

Multi Arm Bandits

Quasi Experiments

Randomization and Assignment

Statistical Tests and Measures

Other Resources and General Tips

Causal Modeling

Experimentation Research

Tools and Companies