diff --git a/app/build.gradle.kts b/app/build.gradle.kts
index e6ae5dc9..4f482da7 100644
--- a/app/build.gradle.kts
+++ b/app/build.gradle.kts
@@ -24,8 +24,8 @@ android {
         applicationId = "com.kuit.findu"
         minSdk = 28
         targetSdk = 35
-        versionCode = 14
-        versionName = "1.0.13"
+        versionCode = 15
+        versionName = "1.1.0"
 
         testInstrumentationRunner = "androidx.test.runner.AndroidJUnitRunner"
         buildConfigField("String", "GPT_KEY", properties["GPT_KEY"].toString())
@@ -53,7 +53,9 @@ android {
     buildTypes {
         release {
             isMinifyEnabled = false
+            signingConfig = signingConfigs.getByName("release")
             buildConfigField("String", "BASE_URL", properties["base.url.release"].toString())
+            buildConfigField("String", "ADMOB_BANNER_ID", properties["ADMOB_BANNER_ID_RELEASE"].toString())
             proguardFiles(
                 getDefaultProguardFile("proguard-android-optimize.txt"),
                 "proguard-rules.pro"
@@ -64,7 +66,7 @@ android {
             isDebuggable = true
             versionNameSuffix = "-DEBUG"
             buildConfigField("String", "BASE_URL", properties["base.url.dev"].toString())
-
+            buildConfigField("String", "ADMOB_BANNER_ID", properties["ADMOB_BANNER_ID_DEBUG"].toString())
         }
     }
     buildFeatures {
@@ -169,4 +171,7 @@ dependencies {
     implementation(libs.firebase.analytics.ktx)
     implementation(libs.firebase.config.ktx)
     implementation(libs.firebase.crashlytics)
+
+    // AdMob
+    implementation("com.google.android.gms:play-services-ads:23.1.0")
 }
\ No newline at end of file
diff --git a/app/proguard-rules.pro b/app/proguard-rules.pro
index 97f999fc..9a8a274a 100644
--- a/app/proguard-rules.pro
+++ b/app/proguard-rules.pro
@@ -94,6 +94,10 @@
 -dontwarn com.google.firebase.**
 -dontwarn com.google.android.gms.**
 
+# ========== AdMob ==========
+-keep class com.google.android.gms.ads.** { *; }
+-dontwarn com.google.android.gms.ads.**
+
 # ========== Jetpack Compose ==========
 -keep class androidx.compose.** { *; }
 -keep class androidx.compose.runtime.** { *; }
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 4f09ee84..7979c5fa 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -42,6 +42,11 @@
             android:name="com.kakao.sdk.AppKey"
             android:value="${KAKAO_NATIVE_APP_KEY_MANIFEST}" />
 
+        <!-- AdMob App ID -->
+        <meta-data
+            android:name="com.google.android.gms.ads.APPLICATION_ID"
+            android:value="ca-app-pub-7675272869453438~5374193050" />
+
         <!-- Kakao Login -->
         <activity
             android:name="com.kakao.sdk.auth.AuthCodeHandlerActivity"
diff --git a/app/src/main/java/com/kuit/findu/FindUApp.kt b/app/src/main/java/com/kuit/findu/FindUApp.kt
index 84dffad6..2c6b8c5e 100644
--- a/app/src/main/java/com/kuit/findu/FindUApp.kt
+++ b/app/src/main/java/com/kuit/findu/FindUApp.kt
@@ -1,6 +1,8 @@
 package com.kuit.findu
 
 import android.app.Application
+import androidx.appcompat.app.AppCompatDelegate
+import com.google.android.gms.ads.MobileAds
 import com.kakao.sdk.common.KakaoSdk
 import com.naver.maps.map.NaverMapSdk
 import dagger.hilt.android.HiltAndroidApp
@@ -10,8 +12,14 @@ class FindUApp : Application() {
     override fun onCreate() {
         super.onCreate()
 
+        // 항상 라이트 모드 강제
+        AppCompatDelegate.setDefaultNightMode(AppCompatDelegate.MODE_NIGHT_NO)
+
         KakaoSdk.init(this, BuildConfig.KAKAO_NATIVE_APP_KEY)
         NaverMapSdk.getInstance(this).client =
             NaverMapSdk.NcpKeyClient(BuildConfig.NAVER_CLIENT_ID)
+
+        // AdMob 초기화
+        MobileAds.initialize(this)
     }
 }
diff --git a/app/src/main/java/com/kuit/findu/analytics/AnalyticsEvent.kt b/app/src/main/java/com/kuit/findu/analytics/AnalyticsEvent.kt
index bd63666a..22832574 100644
--- a/app/src/main/java/com/kuit/findu/analytics/AnalyticsEvent.kt
+++ b/app/src/main/java/com/kuit/findu/analytics/AnalyticsEvent.kt
@@ -12,5 +12,10 @@ data class AnalyticsEvent(
     companion object {
         const val SCREEN_VIEW = "screen_view" // TYPE
         const val SCREEN_NAME = "screen_name" // EXTRA_KEY
+
+        // AdMob Events
+        const val AD_CLICK = "ad_click"
+        const val AD_IMPRESSION = "ad_impression"
+        const val AD_LOCATION = "ad_location"
     }
 }
\ No newline at end of file
diff --git a/app/src/main/java/com/kuit/findu/presentation/ui/common/AdBanner.kt b/app/src/main/java/com/kuit/findu/presentation/ui/common/AdBanner.kt
new file mode 100644
index 00000000..04fb5345
--- /dev/null
+++ b/app/src/main/java/com/kuit/findu/presentation/ui/common/AdBanner.kt
@@ -0,0 +1,58 @@
+package com.kuit.findu.presentation.ui.common
+
+import android.os.Bundle
+import android.util.Log
+import androidx.compose.foundation.layout.fillMaxWidth
+import androidx.compose.runtime.Composable
+import androidx.compose.ui.Modifier
+import androidx.compose.ui.viewinterop.AndroidView
+import com.google.android.gms.ads.AdListener
+import com.google.android.gms.ads.AdRequest
+import com.google.android.gms.ads.AdSize
+import com.google.android.gms.ads.AdView
+import com.google.android.gms.ads.LoadAdError
+import com.google.firebase.analytics.FirebaseAnalytics
+import com.kuit.findu.BuildConfig
+import com.kuit.findu.analytics.AnalyticsEvent
+
+private val AD_UNIT_ID = BuildConfig.ADMOB_BANNER_ID
+
+@Composable
+fun AdBanner(
+    modifier: Modifier = Modifier,
+    adLocation: String = "unknown"
+) {
+    AndroidView(
+        modifier = modifier.fillMaxWidth(),
+        factory = { context ->
+            val analytics = FirebaseAnalytics.getInstance(context)
+
+            AdView(context).apply {
+                setAdSize(AdSize.BANNER)
+                adUnitId = AD_UNIT_ID
+                adListener = object : AdListener() {
+                    override fun onAdClicked() {
+                        analytics.logEvent(AnalyticsEvent.AD_CLICK, Bundle().apply {
+                            putString(AnalyticsEvent.AD_LOCATION, adLocation)
+                        })
+                    }
+
+                    override fun onAdImpression() {
+                        analytics.logEvent(AnalyticsEvent.AD_IMPRESSION, Bundle().apply {
+                            putString(AnalyticsEvent.AD_LOCATION, adLocation)
+                        })
+                    }
+
+                    override fun onAdFailedToLoad(error: LoadAdError) {
+                        Log.e("AdBanner", "광고 로드 실패: ${error.code} - ${error.message}")
+                    }
+
+                    override fun onAdLoaded() {
+                        Log.d("AdBanner", "광고 로드 성공")
+                    }
+                }
+                loadAd(AdRequest.Builder().build())
+            }
+        }
+    )
+}
diff --git a/app/src/main/java/com/kuit/findu/presentation/ui/home/component/HomeWebLinkList.kt b/app/src/main/java/com/kuit/findu/presentation/ui/home/component/HomeWebLinkList.kt
index 3d29e8ef..ca1aa026 100644
--- a/app/src/main/java/com/kuit/findu/presentation/ui/home/component/HomeWebLinkList.kt
+++ b/app/src/main/java/com/kuit/findu/presentation/ui/home/component/HomeWebLinkList.kt
@@ -16,6 +16,7 @@ import androidx.compose.ui.tooling.preview.Preview
 import androidx.compose.ui.unit.dp
 import com.kuit.findu.R
 import com.kuit.findu.presentation.ui.base.BaseVectorIcon
+import com.kuit.findu.presentation.ui.common.AdBanner
 import com.kuit.findu.presentation.util.WebViewUrl.CENTER_URL
 import com.kuit.findu.presentation.util.WebViewUrl.PART_URL
 import com.kuit.findu.ui.theme.FindUTheme
@@ -51,15 +52,9 @@ fun HomeWebLinkList(modifier: Modifier = Modifier) {
             buttonText = "종합유기견보호센터 바로가기",
             webUrl = CENTER_URL
         )
-        Spacer(modifier = Modifier.height(60.dp))
-        Text(
-            text = "서비스 관련 정보 \n" +
-                    "문의처는 어쩌고 저쩌고 \n" +
-                    "전화번호 00-10-3-20442",
-            style = FindUTheme.typography.captionRegular12,
-            color = FindUTheme.colors.gray5
-        )
-
+        Spacer(modifier = Modifier.height(40.dp))
+        AdBanner(adLocation = "home_web_link")
+        Spacer(modifier = Modifier.height(20.dp))
     }
 }
 
diff --git a/app/src/main/java/com/kuit/findu/presentation/ui/home/composeview/HomeScreen.kt b/app/src/main/java/com/kuit/findu/presentation/ui/home/composeview/HomeScreen.kt
index 214686a4..7cbee8ad 100644
--- a/app/src/main/java/com/kuit/findu/presentation/ui/home/composeview/HomeScreen.kt
+++ b/app/src/main/java/com/kuit/findu/presentation/ui/home/composeview/HomeScreen.kt
@@ -38,6 +38,7 @@ import com.kuit.findu.presentation.ui.home.component.HomeReportedAnimalList
 import com.kuit.findu.presentation.ui.home.component.HomeTopBar
 import com.kuit.findu.presentation.ui.home.component.HomeWebLinkList
 import com.kuit.findu.presentation.ui.home.viewmodel.HomeUiState
+import com.kuit.findu.presentation.ui.common.AdBanner
 import com.kuit.findu.ui.theme.FindUTheme
 import com.google.accompanist.pager.ExperimentalPagerApi
 import com.google.accompanist.pager.rememberPagerState
@@ -131,6 +132,12 @@ fun HomeScreen(
                             bannerList = bannerList,
                             pagerState = pagerState
                         )
+                        Spacer(modifier = Modifier.height(15.dp))
+
+                        AdBanner(
+                            modifier = Modifier.padding(horizontal = 20.dp),
+                            adLocation = "home_screen"
+                        )
                         Spacer(modifier = Modifier.height(30.dp))
                     }
                 }
diff --git a/app/src/main/java/com/kuit/findu/presentation/ui/my/MyFragment.kt b/app/src/main/java/com/kuit/findu/presentation/ui/my/MyFragment.kt
index 1648b277..d5df7dab 100644
--- a/app/src/main/java/com/kuit/findu/presentation/ui/my/MyFragment.kt
+++ b/app/src/main/java/com/kuit/findu/presentation/ui/my/MyFragment.kt
@@ -30,9 +30,15 @@ import com.kuit.findu.presentation.ui.my.dialog.MyProfileImageDialog
 import com.kuit.findu.presentation.ui.my.dialog.MyWithdrawalDialog
 import com.kuit.findu.presentation.ui.my.model.ProfileImageType
 import com.kuit.findu.presentation.ui.my.viewmodel.MyViewModel
+import com.google.android.gms.ads.AdListener
+import com.google.android.gms.ads.AdRequest
+import com.google.android.gms.ads.AdSize
+import com.google.android.gms.ads.LoadAdError
 import com.google.firebase.Firebase
+import com.google.firebase.analytics.FirebaseAnalytics
 import com.google.firebase.remoteconfig.remoteConfig
 import com.google.firebase.remoteconfig.remoteConfigSettings
+import com.kuit.findu.analytics.AnalyticsEvent
 import dagger.hilt.android.AndroidEntryPoint
 import kotlinx.coroutines.launch
 
@@ -76,6 +82,30 @@ class MyFragment : Fragment() {
         super.onViewCreated(view, savedInstanceState)
 
         observeViewModel()
+        setupAdView()
+    }
+
+    private fun setupAdView() {
+        val analytics = FirebaseAnalytics.getInstance(requireContext())
+
+        binding.adViewMy.adListener = object : AdListener() {
+            override fun onAdClicked() {
+                analytics.logEvent(AnalyticsEvent.AD_CLICK, android.os.Bundle().apply {
+                    putString(AnalyticsEvent.AD_LOCATION, "my_page")
+                })
+            }
+
+            override fun onAdImpression() {
+                analytics.logEvent(AnalyticsEvent.AD_IMPRESSION, android.os.Bundle().apply {
+                    putString(AnalyticsEvent.AD_LOCATION, "my_page")
+                })
+            }
+
+            override fun onAdFailedToLoad(error: LoadAdError) {
+                // 광고 로드 실패 시 처리
+            }
+        }
+        binding.adViewMy.loadAd(AdRequest.Builder().build())
     }
 
     private fun initListener() {
diff --git a/app/src/main/res/layout/fragment_my.xml b/app/src/main/res/layout/fragment_my.xml
index a4810c31..05905c8f 100644
--- a/app/src/main/res/layout/fragment_my.xml
+++ b/app/src/main/res/layout/fragment_my.xml
@@ -462,6 +462,13 @@
 
     </ScrollView>
 
+    <com.google.android.gms.ads.AdView
+        android:id="@+id/ad_view_my"
+        android:layout_width="match_parent"
+        android:layout_height="wrap_content"
+        app:adSize="BANNER"
+        app:adUnitId="ca-app-pub-7675272869453438/1213424875"
+        app:layout_constraintBottom_toBottomOf="parent" />
 
 </androidx.constraintlayout.widget.ConstraintLayout>