OM SDK Device Attestation helps address a fundamental vulnerability in CTV and mobile advertising: the misrepresentation of device information. Also called device spoofing, where bad actors falsify device information to appear as premium inventory, this leads to wasted ad spend for buyers and lost revenue for sellers. The Device Attestation capability in OM SDK enables buyers to independently verify that they are buying genuine CTV and mobile inventory from sellers, thanks to privacy-preserving attestations made by device manufacturers for their devices. This adds another valuable signal that can strengthen the industry’s ability to detect and prevent device spoofing.
The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry. The IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain. Further details about the IAB Technology Lab can be found at https://www.iabtechlab.com/
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