Almost nothing is clear. It's all a big ball of mud.
A visitor lands on one tutorial.
- Is the problem clear?
- Is the solution clear?
What else?
- Is the brand clear?
- Is it clear they are in the right place for people like them?
What else?
- Is the lead magnet clear and obvious?
- Is the related product clear?
If they visit the tutorial and get help and were interview later, would they:
- Be able to tell you the name of the site?
- Be able to tell you if there was a lead magnet available or not?
- Be able to tell you if there was a book available on the topic or not?
Don't hide everything.
Put it up front and out in the open.
Make it crystal clear.