- Compound Marketing: How Smart Entrepreneurs Use Asset-Building Marketing Strategies for an Unfair Growth Advantage, Dan Norris.
The book is fine.
I probably like the concept more than the book.
Something like:
- Do compound marketing (e.g. answer all the questions).
- (The value of) each piece of content is a new door to the business.
- Content compounds overtime
- Niche grows/internet grows (if you chose right), so it naturally gets more traffic.
- Page rank increases as people link to it and share it, you get more traffic.
- Becomes more valuable as you get better at converting traffic.
- Collectively, the content demonstrates topical authority (to readers, to google).
This is not covered per se, but the book does have a chapter on content marketing and does talk about compounding effects. If the whole book was on this concept, it'd be more useful.
Chapters on his story, design/brand, and community were not super helpful.
Dan's story.
Importance of good brand. Good design.
Noted.
Importance of telling stories, connect with people.
Noted.
Most useful takeaway was the idea of building "ambassadors".
This could be taken as beta testers, etc.
Dan's forte.
Not a super helpful chapter.
n/a