diff --git a/testing/CMakeLists.txt b/testing/CMakeLists.txt
index 1535878..55eb741 100644
--- a/testing/CMakeLists.txt
+++ b/testing/CMakeLists.txt
@@ -6,6 +6,8 @@ set(test_srcs
   cpu_timer.cu
   criterion_manager.cu
   criterion_params.cu
+  custom_main_custom_args.cu
+  custom_main_custom_exceptions.cu
   enum_type_list.cu
   entropy_criterion.cu
   float64_axis.cu
@@ -24,7 +26,12 @@ set(test_srcs
   type_list.cu
 )
 
-# Metatarget for all examples:
+# Custom arguments:
+# CTest commands+args can't be modified after creation, so we need to rely on substitution.
+set(NVBench_TEST_ARGS_nvbench.test.custom_main_custom_args "--quiet" "--my-custom-arg" "--run-once" "-d" "0")
+set(NVBench_TEST_ARGS_nvbench.test.custom_main_custom_exceptions "--quiet" "--run-once" "-d" "0")
+
+# Metatarget for all tests:
 add_custom_target(nvbench.test.all)
 add_dependencies(nvbench.all nvbench.test.all)
 
@@ -36,10 +43,14 @@ foreach(test_src IN LISTS test_srcs)
   target_link_libraries(${test_name} PRIVATE nvbench::nvbench fmt)
   set_target_properties(${test_name} PROPERTIES COMPILE_FEATURES cuda_std_17)
   nvbench_config_target(${test_name})
-  add_test(NAME ${test_name} COMMAND "$<TARGET_FILE:${test_name}>")
+  add_test(NAME ${test_name} COMMAND "$<TARGET_FILE:${test_name}>" ${NVBench_TEST_ARGS_${test_name}})
 
   add_dependencies(nvbench.test.all ${test_name})
 endforeach()
 
+set_tests_properties(nvbench.test.custom_main_custom_exceptions PROPERTIES
+  PASS_REGULAR_EXPRESSION "Custom error detected: Expected exception thrown."
+)
+
 add_subdirectory(cmake)
 add_subdirectory(device)
diff --git a/testing/custom_main_custom_args.cu b/testing/custom_main_custom_args.cu
new file mode 100644
index 0000000..f7e331e
--- /dev/null
+++ b/testing/custom_main_custom_args.cu
@@ -0,0 +1,132 @@
+/*
+ *  Copyright 2024 NVIDIA Corporation
+ *
+ *  Licensed under the Apache License, Version 2.0 with the LLVM exception
+ *  (the "License"); you may not use this file except in compliance with
+ *  the License.
+ *
+ *  You may obtain a copy of the License at
+ *
+ *      http://llvm.org/foundation/relicensing/LICENSE.txt
+ *
+ *  Unless required by applicable law or agreed to in writing, software
+ *  distributed under the License is distributed on an "AS IS" BASIS,
+ *  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ *  See the License for the specific language governing permissions and
+ *  limitations under the License.
+ */
+
+#include <nvbench/nvbench.cuh>
+#include "nvbench/cuda_call.cuh"
+
+/******************************************************************************
+ * Install custom parser.
+ * sSee <nvbench/main.cuh> for more details.
+ ******************************************************************************/
+
+//
+// Step 1: Define a custom argument handler that accepts a vector of strings.
+//          - This handler should modify the vector in place to remove any custom
+//            arguments it handles. NVbench will then parse the remaining arguments.
+//          - The handler should also update any application state needed to handle
+//            the custom arguments.
+//
+
+// User code to handle a specific argument:
+void handle_my_custom_arg();
+
+// NVBench hook for modiifying the command line arguments before parsing:
+void custom_arg_handler(std::vector<std::string> &args)
+{
+  // Handle and remove "--my-custom-arg"
+  if (auto it = std::find(args.begin(), args.end(), "--my-custom-arg"); it != args.end())
+  {
+    handle_my_custom_arg();
+    args.erase(it);
+  }
+}
+
+//
+// Step 2: Install the custom argument handler.
+//         - This is done by defining a macro that invokes the custom argument handler.
+//
+
+// Install the custom argument handler:
+// Either define this before any NVBench headers are included, or undefine and redefine:
+#undef NVBENCH_MAIN_CUSTOM_ARGS_HANDLER
+#define NVBENCH_MAIN_CUSTOM_ARGS_HANDLER(args) custom_arg_handler(args)
+
+// Step 3: Define `main`
+//
+// After installing the custom argument handler, define the main function using:
+//
+// ```
+// NVBENCH_MAIN
+// ```
+//
+// Here, this is done at the end of this file.
+
+/******************************************************************************
+ * Unit test verification:
+ ******************************************************************************/
+
+// Track whether the args are found / handled.
+bool h_custom_arg_found             = false;
+bool h_handled_on_device            = false;
+__device__ bool d_custom_arg_found  = false;
+__device__ bool d_handled_on_device = false;
+
+// Copy host values to device:
+void copy_host_state_to_device()
+{
+  NVBENCH_CUDA_CALL(cudaMemcpyToSymbol(d_custom_arg_found, &h_custom_arg_found, sizeof(bool)));
+  NVBENCH_CUDA_CALL(cudaMemcpyToSymbol(d_handled_on_device, &h_handled_on_device, sizeof(bool)));
+}
+
+// Copy device values to host:
+void copy_device_state_to_host()
+{
+  NVBENCH_CUDA_CALL(cudaMemcpyFromSymbol(&h_custom_arg_found, d_custom_arg_found, sizeof(bool)));
+  NVBENCH_CUDA_CALL(cudaMemcpyFromSymbol(&h_handled_on_device, d_handled_on_device, sizeof(bool)));
+}
+
+void handle_my_custom_arg()
+{
+  h_custom_arg_found = true;
+  copy_host_state_to_device();
+}
+
+void verify()
+{
+  copy_device_state_to_host();
+  if (!h_custom_arg_found)
+  {
+    throw std::runtime_error("Custom argument not detected.");
+  }
+  if (!h_handled_on_device)
+  {
+    throw std::runtime_error("Custom argument not handled on device.");
+  }
+}
+
+// Install a verification check to ensure the custom argument was handled.
+// Use the `PRE` finalize hook to ensure we check device state before resetting the context.
+#undef NVBENCH_MAIN_FINALIZE_CUSTOM_PRE
+#define NVBENCH_MAIN_FINALIZE_CUSTOM_PRE() verify()
+
+// Simple kernel/benchmark to make sure that the handler can successfully modify CUDA state:
+__global__ void kernel()
+{
+  if (d_custom_arg_found)
+  {
+    d_handled_on_device = true;
+  }
+}
+void bench(nvbench::state &state)
+{
+  state.exec([](nvbench::launch &) { kernel<<<1, 1>>>(); });
+}
+NVBENCH_BENCH(bench);
+
+// Define the customized main function:
+NVBENCH_MAIN
diff --git a/testing/custom_main_custom_exceptions.cu b/testing/custom_main_custom_exceptions.cu
new file mode 100644
index 0000000..afcec5e
--- /dev/null
+++ b/testing/custom_main_custom_exceptions.cu
@@ -0,0 +1,65 @@
+/*
+ *  Copyright 2022 NVIDIA Corporation
+ *
+ *  Licensed under the Apache License, Version 2.0 with the LLVM exception
+ *  (the "License"); you may not use this file except in compliance with
+ *  the License.
+ *
+ *  You may obtain a copy of the License at
+ *
+ *      http://llvm.org/foundation/relicensing/LICENSE.txt
+ *
+ *  Unless required by applicable law or agreed to in writing, software
+ *  distributed under the License is distributed on an "AS IS" BASIS,
+ *  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ *  See the License for the specific language governing permissions and
+ *  limitations under the License.
+ */
+
+#include <nvbench/nvbench.cuh>
+
+#include <stdexcept>
+
+/******************************************************************************
+ * Install exception handler around the NVBench main body. This is used
+ * to print helpful information when a user exception is thrown before exiting.
+ *
+ * Note that this will **NOT** be used when a benchmark throws an exception.
+ * That will fail the benchmark and note the exception, and continue
+ * execution.
+ *
+ * This is used to catch exceptions in user extensions of NVBench, things like
+ * customized initialization, command line parsing, finalization, etc. See
+ * <nvbench/main.cuh> for more details.
+ ******************************************************************************/
+
+struct user_exception : public std::runtime_error
+{
+  user_exception() : std::runtime_error("Expected exception thrown.") {}
+};
+
+// User code to handle user exception:
+void handle_my_exception(user_exception &e)
+{
+  std::cerr << "Custom error detected: " << e.what() << std::endl;
+  std::exit(1);
+}
+
+// Install the exception handler around the NVBench main body.
+// NVBench will have sensible defaults for common exceptions following this if no terminating catch
+// block is defined.
+// Either define this before any NVBench headers are included, or undefine and redefine.
+#undef NVBENCH_MAIN_CATCH_EXCEPTIONS_CUSTOM
+#define NVBENCH_MAIN_CATCH_EXCEPTIONS_CUSTOM                                                 \
+  catch (user_exception & e) { handle_my_exception(e); }
+
+// Add a custom finalization function that throws an exception for testing purposes.
+void my_finalization()
+{
+  throw user_exception();
+}
+#undef NVBENCH_MAIN_FINALIZE_CUSTOM_POST
+#define NVBENCH_MAIN_FINALIZE_CUSTOM_POST() my_finalization();
+
+// Define the customized main function:
+NVBENCH_MAIN