diff --git a/app/build.gradle.kts b/app/build.gradle.kts
index 173384ab..32ccc533 100644
--- a/app/build.gradle.kts
+++ b/app/build.gradle.kts
@@ -30,8 +30,8 @@ android {
 
     defaultConfig {
         applicationId = "com.sseotdabwa.buyornot"
-        versionCode = 7
-        versionName = "0.3.1"
+        versionCode = 8
+        versionName = "0.3.2"
 
         buildConfigField("String", "KAKAO_NATIVE_APP_KEY", "\"${localProperties.getProperty("kakao.nativeAppKey", "")}\"")
         manifestPlaceholders["NATIVE_APP_KEY"] = localProperties.getProperty("kakao.nativeAppKey", "")
diff --git a/app/src/main/java/com/sseotdabwa/buyornot/ui/BuyOrNotViewModel.kt b/app/src/main/java/com/sseotdabwa/buyornot/ui/BuyOrNotViewModel.kt
index 3035439a..129ad4e0 100644
--- a/app/src/main/java/com/sseotdabwa/buyornot/ui/BuyOrNotViewModel.kt
+++ b/app/src/main/java/com/sseotdabwa/buyornot/ui/BuyOrNotViewModel.kt
@@ -1,10 +1,16 @@
 package com.sseotdabwa.buyornot.ui
 
+import android.util.Log
 import androidx.lifecycle.ViewModel
 import androidx.lifecycle.viewModelScope
+import com.sseotdabwa.buyornot.core.analytics.Analytics
 import com.sseotdabwa.buyornot.domain.repository.AppPreferencesRepository
+import com.sseotdabwa.buyornot.domain.repository.UserPreferencesRepository
 import dagger.hilt.android.lifecycle.HiltViewModel
 import kotlinx.coroutines.flow.SharingStarted
+import kotlinx.coroutines.flow.distinctUntilChanged
+import kotlinx.coroutines.flow.launchIn
+import kotlinx.coroutines.flow.onEach
 import kotlinx.coroutines.flow.stateIn
 import kotlinx.coroutines.launch
 import javax.inject.Inject
@@ -12,6 +18,8 @@ import javax.inject.Inject
 @HiltViewModel
 class BuyOrNotViewModel @Inject constructor(
     private val appPreferencesRepository: AppPreferencesRepository,
+    private val userPreferencesRepository: UserPreferencesRepository,
+    private val analytics: Analytics,
 ) : ViewModel() {
     val isFirstRun =
         appPreferencesRepository.isFirstRun
@@ -21,6 +29,15 @@ class BuyOrNotViewModel @Inject constructor(
                 initialValue = false,
             )
 
+    init {
+        userPreferencesRepository.userId
+            .distinctUntilChanged()
+            .onEach { userId ->
+                Log.d("BuyOrNotViewModel", "userId: $userId")
+                analytics.identify(if (userId != 0L) userId.toString() else null)
+            }.launchIn(viewModelScope)
+    }
+
     fun updateIsFirstRun(isFirstRun: Boolean) {
         viewModelScope.launch {
             appPreferencesRepository.updateIsFirstRun(isFirstRun)
diff --git a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/Analytics.kt b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/Analytics.kt
index 5c22ae9b..94781073 100644
--- a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/Analytics.kt
+++ b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/Analytics.kt
@@ -2,4 +2,6 @@ package com.sseotdabwa.buyornot.core.analytics
 
 interface Analytics {
     fun track(event: AnalyticsEvent)
+
+    fun identify(userId: String?)
 }
diff --git a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/DebugAnalytics.kt b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/DebugAnalytics.kt
index e14a5910..cd3eb1b9 100644
--- a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/DebugAnalytics.kt
+++ b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/DebugAnalytics.kt
@@ -2,8 +2,18 @@ package com.sseotdabwa.buyornot.core.analytics
 
 import android.util.Log
 
-class DebugAnalytics : Analytics {
+class DebugAnalytics(
+    private val appVersion: String,
+) : Analytics {
+    private var userId: String? = null
+
     override fun track(event: AnalyticsEvent) {
-        Log.d("Analytics", event.toString())
+        val superProps = "platform=android, app_version=$appVersion, user_id=$userId"
+        Log.d("Analytics", "$event [$superProps]")
+    }
+
+    override fun identify(userId: String?) {
+        this.userId = userId
+        Log.d("Analytics", "identify: userId=$userId")
     }
 }
diff --git a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/MixpanelAnalytics.kt b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/MixpanelAnalytics.kt
index 792777cc..83458a15 100644
--- a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/MixpanelAnalytics.kt
+++ b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/MixpanelAnalytics.kt
@@ -6,12 +6,32 @@ import org.json.JSONObject
 
 class MixpanelAnalytics(
     private val mixpanel: MixpanelAPI,
+    appVersion: String,
 ) : Analytics {
+    init {
+        mixpanel.registerSuperProperties(
+            JSONObject().apply {
+                put("platform", "android")
+                put("app_version", appVersion)
+                put("user_id", JSONObject.NULL)
+            },
+        )
+    }
+
     override fun track(event: AnalyticsEvent) {
         val (name, props) = event.toMixpanel()
         mixpanel.track(name, props)
     }
 
+    override fun identify(userId: String?) {
+        if (userId != null) {
+            mixpanel.identify(userId)
+        }
+        mixpanel.registerSuperProperties(
+            JSONObject().apply { put("user_id", userId ?: JSONObject.NULL) },
+        )
+    }
+
     private fun AnalyticsEvent.toMixpanel(): Pair<String, JSONObject> {
         val props = JSONObject()
         val name =
diff --git a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/di/AnalyticsModule.kt b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/di/AnalyticsModule.kt
index 591cc443..5c92d814 100644
--- a/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/di/AnalyticsModule.kt
+++ b/core/analytics/src/main/java/com/sseotdabwa/buyornot/core/analytics/di/AnalyticsModule.kt
@@ -20,9 +20,14 @@ object AnalyticsModule {
     @Singleton
     fun provideAnalytics(
         @ApplicationContext context: Context,
-    ): Analytics =
-        if (BuildConfig.DEBUG) {
-            DebugAnalytics()
+    ): Analytics {
+        val appVersion =
+            context.packageManager
+                .getPackageInfo(context.packageName, 0)
+                .versionName
+                ?: "unknown"
+        return if (BuildConfig.DEBUG) {
+            DebugAnalytics(appVersion)
         } else {
             val mixpanel =
                 MixpanelAPI.getInstance(
@@ -30,6 +35,12 @@ object AnalyticsModule {
                     BuildConfig.MIXPANEL_TOKEN,
                     true,
                 )
-            MixpanelAnalytics(mixpanel)
+            val appVersion =
+                context.packageManager
+                    .getPackageInfo(context.packageName, 0)
+                    .versionName
+                    ?: "unknown"
+            MixpanelAnalytics(mixpanel, appVersion)
         }
+    }
 }
diff --git a/core/data/src/main/java/com/sseotdabwa/buyornot/core/data/repository/UserPreferencesRepositoryImpl.kt b/core/data/src/main/java/com/sseotdabwa/buyornot/core/data/repository/UserPreferencesRepositoryImpl.kt
index 174a70f0..01430584 100644
--- a/core/data/src/main/java/com/sseotdabwa/buyornot/core/data/repository/UserPreferencesRepositoryImpl.kt
+++ b/core/data/src/main/java/com/sseotdabwa/buyornot/core/data/repository/UserPreferencesRepositoryImpl.kt
@@ -27,10 +27,16 @@ class UserPreferencesRepositoryImpl @Inject constructor(
     override val userType: Flow<UserType> =
         userPreferencesDataSource.userType.map { it.toDomain() }
 
+    override val userId: Flow<Long> = userPreferencesDataSource.userId
+
     override suspend fun updateUserType(userType: UserType) {
         userPreferencesDataSource.updateUserType(userType.toDatastore())
     }
 
+    override suspend fun updateUserId(userId: Long) {
+        userPreferencesDataSource.updateUserId(userId)
+    }
+
     override suspend fun updateDisplayName(newName: String) {
         userPreferencesDataSource.updateDisplayName(newName)
     }
diff --git a/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferences.kt b/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferences.kt
index b9ed508a..cbe66c9a 100644
--- a/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferences.kt
+++ b/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferences.kt
@@ -14,6 +14,7 @@ enum class UserType {
  * 사용자 프로필 및 인증 토큰을 관리합니다.
  */
 data class UserPreferences(
+    val userId: Long = 0L,
     val displayName: String = "손님",
     val profileImageUrl: String = "",
     val accessToken: String = "",
diff --git a/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSource.kt b/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSource.kt
index de0416aa..4dee8de2 100644
--- a/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSource.kt
+++ b/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSource.kt
@@ -14,6 +14,10 @@ interface UserPreferencesDataSource {
 
     val userType: Flow<UserType>
 
+    val userId: Flow<Long>
+
+    suspend fun updateUserId(userId: Long)
+
     suspend fun updateDisplayName(newName: String)
 
     suspend fun updateProfileImageUrl(newUrl: String)
diff --git a/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSourceImpl.kt b/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSourceImpl.kt
index 0b909d40..d76f8dba 100644
--- a/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSourceImpl.kt
+++ b/core/datastore/src/main/java/com/sseotdabwa/buyornot/core/datastore/UserPreferencesDataSourceImpl.kt
@@ -2,6 +2,7 @@ package com.sseotdabwa.buyornot.core.datastore
 
 import android.content.Context
 import androidx.datastore.preferences.core.edit
+import androidx.datastore.preferences.core.longPreferencesKey
 import androidx.datastore.preferences.core.stringPreferencesKey
 import androidx.datastore.preferences.preferencesDataStore
 import dagger.hilt.android.qualifiers.ApplicationContext
@@ -22,6 +23,7 @@ class UserPreferencesDataSourceImpl @Inject constructor(
     @ApplicationContext private val context: Context,
 ) : UserPreferencesDataSource {
     private object Keys {
+        val USER_ID = longPreferencesKey("user_id")
         val DISPLAY_NAME = stringPreferencesKey("display_name")
         val PROFILE_IMAGE_URL = stringPreferencesKey("profile_image_url")
         val ACCESS_TOKEN = stringPreferencesKey("access_token")
@@ -32,6 +34,7 @@ class UserPreferencesDataSourceImpl @Inject constructor(
     override val preferences: Flow<UserPreferences> =
         context.userPreferencesDataStore.data.map { prefs ->
             UserPreferences(
+                userId = prefs[Keys.USER_ID] ?: UserPreferences().userId,
                 displayName = prefs[Keys.DISPLAY_NAME] ?: UserPreferences().displayName,
                 profileImageUrl = prefs[Keys.PROFILE_IMAGE_URL] ?: UserPreferences().profileImageUrl,
                 accessToken = prefs[Keys.ACCESS_TOKEN] ?: UserPreferences().accessToken,
@@ -47,6 +50,9 @@ class UserPreferencesDataSourceImpl @Inject constructor(
             )
         }
 
+    override val userId: Flow<Long> =
+        context.userPreferencesDataStore.data.map { it[Keys.USER_ID] ?: 0L }
+
     override val accessToken: Flow<String> = context.userPreferencesDataStore.data.map { it[Keys.ACCESS_TOKEN] ?: "" }
 
     override val userType: Flow<UserType> =
@@ -60,6 +66,12 @@ class UserPreferencesDataSourceImpl @Inject constructor(
             } ?: UserType.GUEST
         }
 
+    override suspend fun updateUserId(userId: Long) {
+        context.userPreferencesDataStore.edit { prefs ->
+            prefs[Keys.USER_ID] = userId
+        }
+    }
+
     override suspend fun updateDisplayName(newName: String) {
         context.userPreferencesDataStore.edit { prefs ->
             prefs[Keys.DISPLAY_NAME] = newName
@@ -90,6 +102,7 @@ class UserPreferencesDataSourceImpl @Inject constructor(
 
     override suspend fun clearUserInfo() {
         context.userPreferencesDataStore.edit { prefs ->
+            prefs.remove(Keys.USER_ID)
             prefs.remove(Keys.ACCESS_TOKEN)
             prefs.remove(Keys.REFRESH_TOKEN)
             prefs.remove(Keys.PROFILE_IMAGE_URL)
diff --git a/domain/src/main/java/com/sseotdabwa/buyornot/domain/repository/UserPreferencesRepository.kt b/domain/src/main/java/com/sseotdabwa/buyornot/domain/repository/UserPreferencesRepository.kt
index aea959df..76334535 100644
--- a/domain/src/main/java/com/sseotdabwa/buyornot/domain/repository/UserPreferencesRepository.kt
+++ b/domain/src/main/java/com/sseotdabwa/buyornot/domain/repository/UserPreferencesRepository.kt
@@ -24,11 +24,21 @@ interface UserPreferencesRepository {
      */
     val userType: Flow<UserType>
 
+    /**
+     * 현재 로그인된 사용자 ID를 Flow로 제공 (비로그인 시 0L)
+     */
+    val userId: Flow<Long>
+
     /**
      * 사용자 타입 업데이트
      */
     suspend fun updateUserType(userType: UserType)
 
+    /**
+     * 사용자 ID 업데이트
+     */
+    suspend fun updateUserId(userId: Long)
+
     /**
      * 표시 이름 업데이트
      */
diff --git a/feature/auth/src/main/java/com/sseotdabwa/buyornot/feature/auth/ui/LoginViewModel.kt b/feature/auth/src/main/java/com/sseotdabwa/buyornot/feature/auth/ui/LoginViewModel.kt
index bc800fb0..979f8977 100644
--- a/feature/auth/src/main/java/com/sseotdabwa/buyornot/feature/auth/ui/LoginViewModel.kt
+++ b/feature/auth/src/main/java/com/sseotdabwa/buyornot/feature/auth/ui/LoginViewModel.kt
@@ -173,6 +173,7 @@ class LoginViewModel @Inject constructor(
         runCatchingCancellable {
             userRepository.getMyProfile()
         }.onSuccess { profile ->
+            userPreferencesRepository.updateUserId(profile.id)
             userPreferencesRepository.updateDisplayName(profile.nickname)
             userPreferencesRepository.updateProfileImageUrl(profile.profileImage)
         }.onFailure { e ->
diff --git a/feature/home/src/main/java/com/sseotdabwa/buyornot/feature/home/ui/HomeScreen.kt b/feature/home/src/main/java/com/sseotdabwa/buyornot/feature/home/ui/HomeScreen.kt
index 6a293e42..2a93fdfb 100644
--- a/feature/home/src/main/java/com/sseotdabwa/buyornot/feature/home/ui/HomeScreen.kt
+++ b/feature/home/src/main/java/com/sseotdabwa/buyornot/feature/home/ui/HomeScreen.kt
@@ -34,11 +34,11 @@ import androidx.compose.material3.SnackbarHostState
 import androidx.compose.material3.Text
 import androidx.compose.material3.pulltorefresh.PullToRefreshBox
 import androidx.compose.runtime.Composable
-import androidx.compose.runtime.DisposableEffect
 import androidx.compose.runtime.LaunchedEffect
 import androidx.compose.runtime.derivedStateOf
 import androidx.compose.runtime.getValue
 import androidx.compose.runtime.mutableIntStateOf
+import androidx.compose.runtime.mutableLongStateOf
 import androidx.compose.runtime.mutableStateOf
 import androidx.compose.runtime.remember
 import androidx.compose.runtime.rememberCoroutineScope
@@ -60,6 +60,8 @@ import androidx.compose.ui.res.painterResource
 import androidx.compose.ui.tooling.preview.Preview
 import androidx.compose.ui.unit.dp
 import androidx.hilt.navigation.compose.hiltViewModel
+import androidx.lifecycle.Lifecycle
+import androidx.lifecycle.compose.LifecycleEventEffect
 import androidx.lifecycle.compose.collectAsStateWithLifecycle
 import com.sseotdabwa.buyornot.core.designsystem.components.ButtonSize
 import com.sseotdabwa.buyornot.core.designsystem.components.BuyOrNotAlertDialog
@@ -365,17 +367,22 @@ private fun HomeFeedList(
     val isEmptyViewVisible = filteredFeeds.isEmpty() && !uiState.isLoading && !uiState.hasError
     val isMyFeedEmpty = uiState.selectedTab == HomeTab.MY_FEED && isEmptyViewVisible
 
-    val enterTimeMs = remember { System.currentTimeMillis() }
-    DisposableEffect(Unit) {
+    var enterTimeMs by remember { mutableLongStateOf(System.currentTimeMillis()) }
+    LifecycleEventEffect(Lifecycle.Event.ON_START) {
+        enterTimeMs = System.currentTimeMillis()
         onIntent(HomeIntent.OnFeedScreenEntered(firstVisibleItemIndex = listState.firstVisibleItemIndex))
-        onDispose {
-            onIntent(
-                HomeIntent.OnFeedScreenExited(
-                    lastVisibleItemIndex = listState.firstVisibleItemIndex,
-                    timeSpentSeconds = (System.currentTimeMillis() - enterTimeMs) / 1000f,
-                ),
-            )
-        }
+    }
+    LifecycleEventEffect(Lifecycle.Event.ON_STOP) {
+        onIntent(
+            HomeIntent.OnFeedScreenExited(
+                lastVisibleItemIndex =
+                    listState.layoutInfo.visibleItemsInfo
+                        .lastOrNull()
+                        ?.index
+                        ?: listState.firstVisibleItemIndex,
+                timeSpentSeconds = (System.currentTimeMillis() - enterTimeMs) / 1000f,
+            ),
+        )
     }
     var headerHeightPx by remember { mutableIntStateOf(0) }
     val density = LocalDensity.current