diff --git a/docker-compose.yml b/docker-compose.yml
index 6e6b451..a81574c 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -88,6 +88,7 @@ services:
     image: evs-telebot:latest
     environment:
       TELEGRAM_TOKEN: "${TELEGRAM_TOKEN}"
+      TELEGRAM_ADMIN_ID: "${TELEGRAM_ADMIN_ID}"
       DB_API_HOST: "db_api"
       DB_API_PORT: 8080
       TELEMSG_API_HOST: "telemsg_api"
diff --git a/hosts/telebot/src/bot/bot.py b/hosts/telebot/src/bot/bot.py
index df5303f..dff1582 100644
--- a/hosts/telebot/src/bot/bot.py
+++ b/hosts/telebot/src/bot/bot.py
@@ -1,5 +1,5 @@
 from telegram.ext import Updater
-from .handlers import commands as cmd
+from .handlers import commands as cmd, message
 from .handlers.conv import (add_subscription as add,
                             view_subscription as view,
                             feedback as feedback)
@@ -16,6 +16,7 @@ def add_handlers(self):
         self.dispatcher.add_handler(add.conv_handler)
         self.dispatcher.add_handler(view.conv_handler)
         self.dispatcher.add_handler(feedback.conv_handler)
+        self.dispatcher.add_handler(message.message_handler)
 
     def start(self):
         self.updater.start_polling()
diff --git a/hosts/telebot/src/bot/config.py b/hosts/telebot/src/bot/config.py
index 54488cd..409c098 100644
--- a/hosts/telebot/src/bot/config.py
+++ b/hosts/telebot/src/bot/config.py
@@ -8,3 +8,5 @@
 
 TELEMSG_API_HOST = os.environ.get('TELEMSG_API_HOST', 'localhost')
 TELEMSG_API_PORT = os.environ.get('TELEMSG_API_PORT', 5001)
+
+TELEGRAM_ADMIN_ID = int(os.environ['TELEGRAM_ADMIN_ID'])
diff --git a/hosts/telebot/src/bot/handlers/message.py b/hosts/telebot/src/bot/handlers/message.py
new file mode 100644
index 0000000..99a68ba
--- /dev/null
+++ b/hosts/telebot/src/bot/handlers/message.py
@@ -0,0 +1,34 @@
+import os
+import re
+
+import requests
+from telegram.ext import Filters, MessageHandler
+
+from ..config import TELEGRAM_ADMIN_ID, TELEMSG_API_HOST, TELEMSG_API_PORT
+from .logging import logger
+
+
+def admin_message_handler(update, context):
+    if update.message.chat_id != TELEGRAM_ADMIN_ID:
+        return
+    if update.message.reply_to_message is None:
+        return
+
+    text = update.message.reply_to_message.text
+    m = re.match(r'Message from (\d+):', text)
+    if m is None:
+        return
+    target_user = int(m.group(1))
+    text = f'Message from admin:\n{update.message.text}'
+    message_user(target_user, text)
+
+
+def message_user(chat_id: int, text: str) -> None:
+    url = f'http://{TELEMSG_API_HOST}:{TELEMSG_API_PORT}/message'
+    requests.post(url, json={
+        'chat_id': chat_id,
+        'text': text,
+    })
+
+
+message_handler = MessageHandler(Filters.text & ~Filters.command, admin_message_handler)