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10x the pricing page #8404
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Are we going to keep the crazy CTA? People really love it and I see it being shared multiple times a day. E.g. https://x.com/martindonadieu/status/1786359403811098873 |
This looks great, my only note: are the free tiers prominent enough? I don't feel strongly about this, but it's less obvious in this version what we give away for free. |
I agree with @andyvan-ph - would adding the free tier usage, like under the addon prices, be too much to the top list of products? |
What would the popovers for the available on the cheap plan look like? Just a notice that the teams addon is available? |
Yeah, it's a hard one for sure. Extra headline solution feels like it messes up the flow of your original design, but what about this as an alternative... Replace the second line where it says "You can also use PostHog without a credit card" with "Starts at $0 with a generous free tier" + a mouseover that shows the free tier on "generous free tier" We already have "No credit card required" next to the CTA, which feels sufficient. |
Closing this out and keeping the remaining issue(s) here. |
Problem(s)
There's a lot of information that needs to be consumed to understand our pricing:
There's also some things we haven't covered, but are potentially interesting/add brand value, like:
We also don't have a way to calculate cost with add-ons.
Solution
With the removal of the Teams plan (to move it to an add-on), I set out to remove the obvious concept of "plans" altogether. A user should:
Without an anchor plan (which is anti-PostHog anyway), there's no reason to push customers to the enterprise plan before they try.
The below wireframe breaks up the pricing page into sections:
Here's a Loom* of me walking through the interactions, or you can enjoy the static wire below and just make assumptions about how the interactions work. (jk I'll post each interaction below the massive wire)
*Apologies for background noise and for the frequent pauses in the video. My co-working space was hosting a mixer and the bartender kept coming up and talking to me and offering me more drinks. 😬
Interactions
Use PostHog without a credit card
Show volume discounts
Discounts
Add-ons
Plans
Totally free
Enterprise mode
"Most customers don't pay anything!"
Plans comparison table
Note: This is very explicitly laid out. I'd like to match this!
Why you maybe shouldn't self-host
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