diff --git a/broker/providers/ansible_tower.py b/broker/providers/ansible_tower.py
index 489f9310..1906303c 100644
--- a/broker/providers/ansible_tower.py
+++ b/broker/providers/ansible_tower.py
@@ -602,6 +602,10 @@ def execute(self, **kwargs):  # noqa: PLR0912,PLR0915 - Possible TODO refactor
             payload["labels"] = self._resolve_labels(labels, target)
             # record labels also as extra vars - use key=value format
             kwargs["provider_labels"] = kwargs.get("provider_labels", {})
+            # include eventual common labels, specified at each level of configuration
+            # typically imported from dynaconf env vars
+            kwargs["provider_labels"].update(settings.get("provider_labels", {}))
+            kwargs["provider_labels"].update(settings.ANSIBLETOWER.get("provider_labels", {}))
             kwargs["provider_labels"].update(
                 {label[0]: "=".join(label[1:]) for label in labels.items()}
             )
diff --git a/broker/providers/container.py b/broker/providers/container.py
index 753d4f92..fa646e39 100644
--- a/broker/providers/container.py
+++ b/broker/providers/container.py
@@ -274,6 +274,10 @@ def run_container(self, container_host, **kwargs):
         if origin[1]:
             envars["JENKINS_URL"] = origin[1]
         kwargs["environment"] = envars
+
+        # process provider labels for each setting level
+        kwargs["provider_labels"].update(settings.get("provider_labels", {}))
+        kwargs["provider_labels"].update(settings.CONTAINER.get("provider_labels", {}))
         # prefix eventual label keys with 'broker.' to conform to the docker guidelines
         # https://docs.docker.com/config/labels-custom-metadata/#key-format-recommendations
         kwargs["provider_labels"] = {