diff --git a/.eslintrc b/.eslintrc
index b68d119..21ba75c 100644
--- a/.eslintrc
+++ b/.eslintrc
@@ -3,7 +3,8 @@
   "ignorePatterns": [
     "node_modules/",
     "**/*.bundle.js",
-    "vendor/"
+    "vendor/",
+    "usage-tracking.js"
   ],
   "parserOptions": {
     "requireConfigFile": false
diff --git a/package-lock.json b/package-lock.json
index 25c6d78..e1b6387 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -4291,7 +4291,7 @@
     },
     "node_modules/@siteimprove/accessibility-cms-components": {
       "version": "0.1.0",
-      "resolved": "git+ssh://git@github.com/siteimprove/cms-alfa-fe-app.git#204716ee7a1aff0b6ff65318b7b604be2e67c581",
+      "resolved": "git+ssh://git@github.com/siteimprove/cms-alfa-fe-app.git#48c9545be55760bad66db82de9a752525b79d85d",
       "dependencies": {
         "@siteimprove/fancylab": "^97.3.2",
         "@siteimprove/fancylib": "^7.5.1",
diff --git a/siteimprove-accessibility/assets/usage-tracking.js b/siteimprove-accessibility/assets/usage-tracking.js
new file mode 100644
index 0000000..45fe913
--- /dev/null
+++ b/siteimprove-accessibility/assets/usage-tracking.js
@@ -0,0 +1,10 @@
+/* global jQuery, siteimproveUsageTrackingInitParams */
+(function (apiKey,$) {
+	(function (p,e,n,d,o){p[o]=p[o] || function (){(p[o].q=p[o].q || []).push(arguments);};const t=e.createElement(n),s=e.getElementsByTagName(n)[0];t.async=1;t.src=d;s.parentNode.insertBefore(t,s);})(window,document,'script','https://cdn.pendo.io/agent/static/'+apiKey+'/pendo.js','pendo');
+	/* global pendo */
+	window.addEventListener('load', function () {
+		if (typeof pendo === 'undefined') return;
+		const defaultParams = {apiKey, visitor: {id: 'WORDPRESS-ANONYMOUS-ID'}, account: {id: '017065616813'}, disableGuides: true};
+		pendo.initialize($.extend(true, defaultParams, siteimproveUsageTrackingInitParams));
+	});
+})('730de0a8-013b-42b8-58b9-5c52d8158b20', jQuery);
diff --git a/siteimprove-accessibility/siteimprove-accessibility.php b/siteimprove-accessibility/siteimprove-accessibility.php
index 4a76de5..220a2e9 100644
--- a/siteimprove-accessibility/siteimprove-accessibility.php
+++ b/siteimprove-accessibility/siteimprove-accessibility.php
@@ -55,11 +55,12 @@
  */
 class Siteimprove_Accessibility {
 
-	const OPTION_IS_PAGE_CHECK_USED = 'siteimprove_accessibility_is_page_check_used';
-	const OPTION_IS_WIDGET_ENABLED  = 'siteimprove_accessibility_is_widget_enabled';
-	const OPTION_WIDGET_POSITION    = 'siteimprove_accessibility_widget_position';
-	const OPTION_ALLOWED_USER_ROLE  = 'siteimprove_accessibility_allowed_user_role';
-	const OPTION_PREVIEW_AUTO_CHECK = 'siteimprove_accessibility_preview_auto_scan';
+	const OPTION_IS_PAGE_CHECK_USED                = 'siteimprove_accessibility_is_page_check_used';
+	const OPTION_IS_WIDGET_ENABLED                 = 'siteimprove_accessibility_is_widget_enabled';
+	const OPTION_WIDGET_POSITION                   = 'siteimprove_accessibility_widget_position';
+	const OPTION_ALLOWED_USER_ROLE                 = 'siteimprove_accessibility_allowed_user_role';
+	const OPTION_PREVIEW_AUTO_CHECK                = 'siteimprove_accessibility_preview_auto_scan';
+	const OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED = 'siteimprove_accessibility_is_usage_tracking_enabled';
 
 	private Service_Container $container;
 
diff --git a/siteimprove-accessibility/src/Admin/Issues_Page.php b/siteimprove-accessibility/src/Admin/Issues_Page.php
index 6220232..608d924 100644
--- a/siteimprove-accessibility/src/Admin/Issues_Page.php
+++ b/siteimprove-accessibility/src/Admin/Issues_Page.php
@@ -2,6 +2,7 @@
 
 namespace Siteimprove\Accessibility\Admin;
 
+use Siteimprove\Accessibility\Core\Usage_Tracking_Trait;
 use Siteimprove\Accessibility\Core\View_Trait;
 use Siteimprove\Accessibility\Core\Hook_Interface;
 use Siteimprove\Accessibility\Siteimprove_Accessibility;
@@ -9,6 +10,7 @@
 class Issues_Page implements Hook_Interface {
 
 	use View_Trait;
+	use Usage_Tracking_Trait;
 
 	const MENU_SLUG = 'siteimprove_accessibility_issues';
 
@@ -39,6 +41,8 @@ public function enqueue_scripts(): void {
 				SITEIMPROVE_ACCESSIBILITY_VERSION,
 				true
 			);
+
+			$this->enqueue_usage_tracking_scripts();
 		}
 	}
 
diff --git a/siteimprove-accessibility/src/Admin/Reports_Page.php b/siteimprove-accessibility/src/Admin/Reports_Page.php
index 010c58b..b45f04a 100644
--- a/siteimprove-accessibility/src/Admin/Reports_Page.php
+++ b/siteimprove-accessibility/src/Admin/Reports_Page.php
@@ -2,12 +2,14 @@
 
 namespace Siteimprove\Accessibility\Admin;
 
-use Siteimprove\Accessibility\Core\View_Trait;
+use Siteimprove\Accessibility\Core\Usage_Tracking_Trait;
 use Siteimprove\Accessibility\Core\Hook_Interface;
+use Siteimprove\Accessibility\Core\View_Trait;
 
 class Reports_Page implements Hook_Interface {
 
 	use View_Trait;
+	use Usage_Tracking_Trait;
 
 	const MENU_SLUG = 'siteimprove_accessibility_reports';
 
@@ -32,6 +34,8 @@ public function enqueue_scripts(): void {
 				SITEIMPROVE_ACCESSIBILITY_VERSION,
 				true
 			);
+
+			$this->enqueue_usage_tracking_scripts();
 		}
 	}
 
diff --git a/siteimprove-accessibility/src/Admin/Settings.php b/siteimprove-accessibility/src/Admin/Settings.php
index 21ab595..c3f70bd 100644
--- a/siteimprove-accessibility/src/Admin/Settings.php
+++ b/siteimprove-accessibility/src/Admin/Settings.php
@@ -29,6 +29,9 @@ public function init_options(): void {
 		if ( ! get_option( Siteimprove_Accessibility::OPTION_PREVIEW_AUTO_CHECK, null ) ) {
 			add_option( Siteimprove_Accessibility::OPTION_PREVIEW_AUTO_CHECK, 1 );
 		}
+		if ( ! get_option( Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED, null ) ) {
+			add_option( Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED, 1 );
+		}
 	}
 
 	/**
@@ -108,6 +111,14 @@ public function register_settings(): void {
 			'siteimprove_accessibility_manage_features_section'
 		);
 
+		add_settings_field(
+			Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED,
+			__( 'Usage tracking', 'siteimprove-accessibility' ),
+			array( $this, 'render_field_is_usage_tracking_enabled' ),
+			'siteimprove_accessibility_settings',
+			'siteimprove_accessibility_manage_features_section'
+		);
+
 		add_settings_field(
 			'siteimprove_accessibility_customer_support',
 			'Customer Support',
@@ -149,6 +160,14 @@ public function register_settings(): void {
 				'sanitize_callback' => array( $this, 'sanitize_preview_auto_check' ),
 			)
 		);
+
+		register_setting(
+			'siteimprove_accessibility_settings',
+			Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED,
+			array(
+				'sanitize_callback' => array( $this, 'sanitize_is_usage_tracking_enabled' ),
+			)
+		);
 	}
 
 	/**
@@ -191,6 +210,13 @@ public function render_field_preview_auto_check(): void {
 		$this->render( 'views/partials/field_preview_auto_check.php' );
 	}
 
+	/**
+	 * @return void
+	 */
+	public function render_field_is_usage_tracking_enabled(): void {
+		$this->render( 'views/partials/field_is_usage_tracking_enabled.php' );
+	}
+
 	/**
 	 * @return void
 	 */
@@ -240,6 +266,15 @@ public function sanitize_preview_auto_check( $value ): int {
 		return (int) rest_sanitize_boolean( $value );
 	}
 
+	/**
+	 * @param $value
+	 *
+	 * @return int
+	 */
+	public function sanitize_is_usage_tracking_enabled( $value ): int {
+		return (int) rest_sanitize_boolean( $value );
+	}
+
 	/**
 	 * @return array
 	 */
diff --git a/siteimprove-accessibility/src/Core/Usage_Tracking_Trait.php b/siteimprove-accessibility/src/Core/Usage_Tracking_Trait.php
new file mode 100644
index 0000000..8d8db35
--- /dev/null
+++ b/siteimprove-accessibility/src/Core/Usage_Tracking_Trait.php
@@ -0,0 +1,34 @@
+<?php declare( strict_types=1 );
+
+namespace Siteimprove\Accessibility\Core;
+
+use Siteimprove\Accessibility\Siteimprove_Accessibility;
+
+trait Usage_Tracking_Trait {
+
+	/**
+	 * @param array $init_params
+	 *
+	 * @return void
+	 */
+	public function enqueue_usage_tracking_scripts( array $init_params = array() ): void {
+		if ( get_option( Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED, 1 ) ) {
+			wp_enqueue_script(
+				'siteimprove-accessibility-usage-tracking',
+				SITEIMPROVE_ACCESSIBILITY_PLUGIN_ROOT_URL . 'assets/usage-tracking.js',
+				array( 'jquery' ),
+				SITEIMPROVE_ACCESSIBILITY_VERSION,
+				false
+			);
+
+			wp_add_inline_script(
+				'siteimprove-accessibility-usage-tracking',
+				sprintf(
+					'const siteimproveUsageTrackingInitParams = %s;',
+					wp_json_encode( $init_params )
+				),
+				'before'
+			);
+		}
+	}
+}
diff --git a/siteimprove-accessibility/views/partials/field_is_usage_tracking_enabled.php b/siteimprove-accessibility/views/partials/field_is_usage_tracking_enabled.php
new file mode 100644
index 0000000..dafeb2f
--- /dev/null
+++ b/siteimprove-accessibility/views/partials/field_is_usage_tracking_enabled.php
@@ -0,0 +1,16 @@
+<?php
+
+use Siteimprove\Accessibility\Siteimprove_Accessibility;
+
+if ( ! defined( 'ABSPATH' ) ) {
+	exit;
+}
+
+?>
+
+<fieldset>
+	<label>
+		<input type="checkbox" name="<?php echo esc_attr( Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED ); ?>" <?php echo checked( get_option( Siteimprove_Accessibility::OPTION_PREVIEW_IS_USAGE_TRACKING_ENABLED ) ); ?>>
+		<?php esc_html_e( 'Allow anonymous usage tracking.', 'siteimprove_accessibility' ); ?>
+	</label>
+</fieldset>
\ No newline at end of file
diff --git a/siteimprove-accessibility/views/scan_panel.php b/siteimprove-accessibility/views/scan_panel.php
index bd1b01a..38a3be0 100644
--- a/siteimprove-accessibility/views/scan_panel.php
+++ b/siteimprove-accessibility/views/scan_panel.php
@@ -1,6 +1,6 @@
 <?php
 
-use Siteimprove\Accessibility\Admin\Issues_Page;
+use Siteimprove\Accessibility\Admin\Issues_Trait;
 use Siteimprove\Accessibility\Siteimprove_Accessibility;
 
 if ( ! defined( 'ABSPATH' ) ) {
@@ -15,7 +15,7 @@
 "></button>
 <div id="siteimprove-scan-panel" class="siteimprove-component <?php echo esc_attr( get_option( Siteimprove_Accessibility::OPTION_WIDGET_POSITION ) ); ?>" style="display: none">
 	<div class="scan-panel-header">
-		<a href="<?php echo esc_url( admin_url( sprintf( 'admin.php?page=%s', Issues_Page::MENU_SLUG ) ) ); ?>">
+		<a href="<?php echo esc_url( admin_url( sprintf( 'admin.php?page=%s', Issues_Trait::MENU_SLUG ) ) ); ?>">
 			<?php esc_html_e( 'Siteimprove Accessibility', 'siteimprove-accessibility' ); ?>
 		</a>
 		<button id="siteimprove-scan-hide" aria-label="hide"></button>