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=== Easy Digital Downloads - Simple eCommerce for Selling Digital Files ===
Author URI: https://easydigitaldownloads.com
Plugin URI: https://easydigitaldownloads.com
Contributors: easydigitaldownloads, am, cklosows, littlerchicken, achchu93, smub, mordauk, sunnyratilal, chriscct7, section214, sumobi, sdavis2702, mindctrl, sksmatt, SpencerFinnell, johnstonphilip, brashrebel, drewapicture, johnjamesjacoby, nosegraze, lisacee, zkawesome
Tags: ecommerce, payments, sell, digital store, stripe
Requires at least: 5.4
Tested up to: 6.2
Requires PHP: 7.1
Stable Tag: 3.1.3
License: GNU Version 2 or Any Later Version
Sell your digital products with the #1 eCommerce plugin written for digital creators by digital creators.
== Description ==
= eCommerce without limits =
We believe that _your passion_ for creating shouldn't be restricted by your choice of ecommerce software. **Easy Digital Downloads** gives you unlimited products with no hidden listing fees, unlimited products, unlimited transactions, and provides unlimited possibilities.
Too often, digital creators must choose between powerful and cheap. Not with Easy Digital Downloads. It's easy to start with limitless possibilities, which is why some of the most popular digital ecommerce businesses trust Easy Digital Downloads with their store.
= Sell effortlessly =
Whether it is selling [software like WordPress plugins or themes](https://easydigitaldownloads.com/blog/selling-software/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), [documents](https://easydigitaldownloads.com/blog/selling-documents/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description) and [spreadsheets](https://easydigitaldownloads.com/blog/sell-excel-or-google-spreadsheets/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), [photography](https://easydigitaldownloads.com/blog/selling-photographs/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), [ebooks](https://easydigitaldownloads.com/blog/selling-ebooks/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), [music](https://easydigitaldownloads.com/blog/selling-audio-and-music/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), [graphics or digital artwork](https://easydigitaldownloads.com/blog/selling-graphics-and-digital-artwork/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), [videos](https://easydigitaldownloads.com/blog/selling-videos/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description), or any other type of media file, Easy Digital Downloads provides a complete ecommerce platform that just works, so you can get back to creating.
> Easy Digital Downloads is an invaluable tool that I use throughout my business and for my clients. I love its simplicity yet powerful features and library of useful extensions. EDD stands out as one of the only affordable options for scaling a business centered around providing digital ecommerce sites to its clients.
> Mark Hunter - Mark of Approval
Within minutes of starting the Setup Wizard, you'll have access to the base features you'll need to start selling:
- **Complete shopping cart** - Customers can browse your products, add items to their cart, and checkout when ready. Or they can bypass the cart using Buy Now buttons from your product page.
- **Flexible payment methods** - Your customers can pay by card, PayPal, PayPal Credit, Apple Pay, Google Pay, and Link by Stripe.
- **Highly customizable and clean checkout** - Buyers can easily complete their purchase, directly on your site's checkout page with the included WordPress Block.
- **Complete customer management** - View and manage detailed records of all customers and their purchase history.
- **Detailed eCommerce reports** - Keep track of your earnings, refunds, sales, average order value, and more.
- **Secure file protection** - Prevent unauthorized visitors from accessing your product files without paying.
- **Discount codes** - Boost conversions by offering potential customers a coupon or discount code which can be applied at checkout.
- **Works with any theme** - Let your chosen WordPress theme handle the design. Easy Digital Downloads will fit right in.
- [And much more](https://easydigitaldownloads.com/edd-features/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_content=much-more&utm_term=description)!
= Localized for your language =
Easy Digital Downloads has been translated into more than two dozen languages and new translations are being added all the time, letting you have a natural, native experience, regardless of where you live. If your language is not available, we welcome translation contributions! See our [FAQ](https://easydigitaldownloads.com/docs/easy-digital-downloads-in-your-own-language/?utm_source=docs&utm_medium=description_tab&utm_content=languages&utm_campaign=readme).
> EDD gives me a solid platform out of the box, with the flexibility of being able to customize anything I want or need to. The best of both worlds!
> Brian Hogg – SellingPlugins.com
= Support for many payment gateways, including Stripe and PayPal =
The internet has made it possible for anyone to sell their products to a world-wide audience. No matter where you live, Easy Digital Downloads can be your e-Commerce solution. We offer integrations for the most common merchant processors.
Offer multiple payment methods, and start selling today:
* Credit Cards/Bank Cards - Via Stripe
* Apple Pay
* Google Pay
* Link by Stripe
* PayPal
* PayPal Credit
Payment gateways supported through free or paid extensions:
* Stripe Pro (reduced fees and preapproved payments functionality)
* PayPal Commerce Pro (unbranded card payments and additional payment methods)
> What can I say? Stripe is my go-to payment processor, and without this [integration] I don't know what I would do. Connect EDD to your Stripe account in seconds, and you're done! Having a simple test mode toggle is also a valuable development tool.
> Matt Whiteley - Whiteley Designs
Easy Digital Downloads is a verified member of the [Stripe partner program](https://stripe.com/partners/directory/easy-digital-downloads). This program recognizes software that meets Stripe's strict quality requirements and provides users of Easy Digital Downloads and Stripe with the confidence they need to trust thier business is secure.
= Take your store further with a Pass =
With our Passes you can get access to [additional features](https://easydigitaldownloads.com/downloads/?utm_source=extensions&utm_medium=description_tab&utm_content=extensions&utm_campaign=readme) and super-charge your ecommerce business. Some of our most popular features in Pro are:
* [Stripe Pro](https://easydigitaldownloads.com/downloads/stripe-gateway/?utm_source=extension&utm_medium=description_tab&utm_content=stripe-pro&utm_campaign=readme) removes the additional 2% processing fee as well as adds the ability to accept pre-approved payments (extension must be installed and activated).
* [PayPal Commerce Pro](https://easydigitaldownloads.com/downloads/paypal-commerce-pro/?utm_source=extension&utm_medium=description_tab&utm_content=paypal-commerce-pro&utm_campaign=readme) allows customers to pay by debit or credit card as well as alternative payments such as Sofort, iDEAL, Bancontact, and Giropay (extension must be installed and activated).
* [Software Licensing](https://easydigitaldownloads.com/downloads/software-licensing/?utm_source=extension&utm_medium=description_tab&utm_content=software-licensing&utm_campaign=readme) provides a complete solution for selling software license keys and distributing software updates to customers. Trusted by some of the most successful WordPress Theme and Plugin developers.
* [Recurring Payments](https://easydigitaldownloads.com/downloads/recurring-payments/?utm_source=extension&utm_medium=description_tab&utm_content=recurring-payments&utm_campaign=readme) allows store owners to sell recurring subscriptions for digital products using payment gateways like Stripe and PayPal.
* [Frontend Submissions](https://easydigitaldownloads.com/downloads/frontend-submissions/?utm_source=extension&utm_medium=description_tab&utm_content=frontend-submissions&utm_campaign=readme) transforms your store into a full-featured multi-vendor marketplace.
* [Commissions](https://easydigitaldownloads.com/downloads/commissions/?utm_source=extension&utm_medium=description_tab&utm_content=commissions&utm_campaign=readme) enables store owners to easily track earnings for product vendors.
* [Free Downloads](https://easydigitaldownloads.com/downloads/free-downloads/?utm_source=extension&utm_medium=description_tab&utm_content=free-downloads&utm_campaign=readme) allows you to give free products away as lead magnets.
* [Reviews](https://easydigitaldownloads.com/downloads/product-reviews/?utm_source=extension&utm_medium=description_tab&utm_content=reviews&utm_campaign=readme) allows customers to leave reviews and feedback on the products they have purchased.
* [Recommended Products](https://easydigitaldownloads.com/downloads/recommended-products/?utm_source=extension&utm_medium=description_tab&utm_content=recommended-products&utm_campaign=readme) increases revenue by showing customers recommendations on additional products to purchase based on real sales data.
* [Content Restriction](https://easydigitaldownloads.com/downloads/content-restriction/?utm_source=extension&utm_medium=description_tab&utm_content=content-restriction&utm_campaign=readme) allows site owners to restrict access to page content to paying customers.
* [Mailchimp](https://easydigitaldownloads.com/downloads/mailchimp/?utm_source=extension&utm_medium=description_tab&utm_content=mailchimp&utm_campaign=readme) connects your store to your Mailchimp account so you can easily subscribe customers to email lists based on which products they purchase.
These are just a few of the features available to help you optimize your digital store and increase revenue. See our [complete list of extensions](https://easydigitaldownloads.com/downloads/?utm_source=extensions&utm_medium=description_tab&utm_content=extensions&utm_campaign=readme) for more.
= Built with developers in mind =
Extensible, adaptable, and open source -- Easy Digital Downloads is created with designers and developers in mind. Consult our detailed [developer documentation](https://easydigitaldownloads.com/categories/docs/developer-docs/?utm_source=wporg&utm_medium=readme&utm_content=documentation&utm_campaign=dev-docs) to learn how you can extend and customize your Easy Digital Downloads powered eCommerce store.
The Easy Digital Downloads API makes it possible for developers to make customizations such as:
- Modifying the checkout form
- Overriding default plugin behavior
- Generating custom e-Commerce reports
- Extending native features
- Creating new product page templates
- Integrating with other plugins and web applications
...and much much more!
> As a developer, Easy Digital Downloads is very pleasant to work with since you can absolutely extend anything available within EDD.
> Yudhistira Mauris - WP House
= Get help =
Easy Digital Downloads is backed by world-class technical support from our globally distributed full-time support team. We also have an [extensive documentation site available](https://easydigitaldownloads.com/docs/?utm_medium=readme&utm_source=wporg&utm_campaign=lite-plugin&utm_content=docs&utm_term=description). If you're looking for faster support via email, we encourage you to [purchase an Easy Digital Downloads pass](https://easydigitaldownloads.com/pricing/?utm_medium=readme&utm_source=wporg&utm_campaign=lite-plugin&utm_content=upgrade&utm_term=description).
> EDD has been a long standing, rock-solid e-commerce solution for WordPress. The team lives and breathes WordPress, understands the platform, and is embedded in the community.
> Joe Casabona - Creator Courses
= From our blog =
Check out some of our popular posts for actionable advice for running your business and selling digital files on the web.
- [The 12 Most Popular Digital Products You Can Sell Online](https://easydigitaldownloads.com/blog/the-12-most-popular-digital-products-you-can-sell-online/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description)
- [How to Add Lead Magnets in WordPress to Grow Your Email List](https://easydigitaldownloads.com/blog/how-to-add-lead-magnets-in-wordpress-to-grow-your-email-list/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_content=lead-magnets&utm_term=description)
- [How to Successfully Launch Your Digital Product](https://easydigitaldownloads.com/blog/how-to-successfully-launch-your-digital-product/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_content=launch&utm_term=description)
- [How to Sell Canva Templates with WordPress](https://easydigitaldownloads.com/blog/how-to-sell-canva-templates-with-wordpress/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_content=canva&utm_term=description)
- [The Astonishing Benefits of Selling Digital Products](https://easydigitaldownloads.com/blog/top-10-benefits-selling-digital-products/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_content=benefits&utm_term=description)
**[Subscribe to our newsletter](https://easydigitaldownloads.com/subscribe/?utm_medium=readme&utm_source=wporg&utm_campaign=lite-plugin&utm_content=subscribe&utm_term=description)** to get posts like these in your inbox as soon as they're published.
= Looking to change e-Commerce solutions? =
Easy Digital Downloads is the perfect digital e-Commerce alternative to Etsy, Gumroad, WooCommerce, Shopfiy, BigCommerce, or Wix.
You can use Easy Digital Downloads to sell your digital products with less fees than Gumroad or Etsy, and create unlimited products, and never pay a listing fee.
If Easy Digital Downloads doesn't quite fit your needs, we suggest you try WP Simple Pay.
[WP Simple Pay](https://wpsimplepay.com/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_content=something-else&utm_term=description) is the #1 Stripe Payments Plugin for WordPress.
= Branding guideline =
Easy Digital Downloads is a product by Sandhills Development, LLC. When writing about the digital eCommerce plugin by Easy Digital Downloads, please make sure to always reference us by full name before you use our short name of EDD.
Easy Digital Downloads (correct)
EDD (correct)
easy digital downloads (incorrect)
Edd (incorrect, this is our mascot's name!)
edd (incorrect)
== Installation ==
1. Activate the plugin
2. Complete the Onboarding Wizard
3. Start selling your first product!
4. For more detailed setup instructions, vist the official [Documentation](https://easydigitaldownloads.com/docs/quickstart-guide/?utm_source=docs&utm_medium=installation_tab&utm_content=documentation&utm_campaign=readme) page.
== Frequently Asked Questions ==
= Where can I find complete documentation? =
Full searchable docs for Easy Digital Downloads and all our extensions can be found at [https://easydigitaldownloads.com/docs](https://easydigitaldownloads.com/docs/?utm_source=docs&utm_medium=faq_tab&utm_content=documentation&utm_campaign=readme)
= Where can I ask for help with my digital e-Commerce store? =
You can submit a support ticket via the [support forum](https://wordpress.org/support/plugin/easy-digital-downloads/) at anytime.
= Which file types can I sell? =
Any file type can be sold using Easy Digital Downloads. You can sell .PDF, .DOC, .MP3, .MOV, .EPUB, .PSD, .MP4, .JPG, or any other extension which exists. On the product creation form, there is a file upload field which will accept any file type. Whatever file is uploaded to that field is the file customers will receive instantly when they complete a purchase.
= How can I increase conversions? =
Due to its popularity, many ecommerce tools have built direct integrations with Easy Digital Downloads, such as [OptinMonster](https://optinmonster.com). With the direct EDD integration, you can optimize your sales funnel using OptinMonster's display rules based on the customer's EDD cart contents and conditions.
= Is an SSL certificate required to sell digital products? =
Easy Digital Downloads can function without an SSL certificate just fine, making it easy to set up in a testing or development environment. We still strongly recommend you have an SSL certificate for your live store, both for security and for the peace of mind of your customers. [Documentation here](https://easydigitaldownloads.com/docs/do-i-need-an-ssl-certificate/?994-how-to-set-up-ssl?utm_source=docs&utm_medium=faq_tab&utm_content=documentation&utm_campaign=readme)
= What themes work with Easy Digital Downloads? =
While nearly any theme will work with Easy Digital Downloads, we've worked with industry-leading theme developers to curate a [list of themes that are specifically written for Easy Digital Downloads](https://easydigitaldownloads.com/themes/?utm_source=docs&utm_medium=faq_tab&utm_term=import_addon&utm_content=faqs&utm_campaign=readme).
= Is there a sample import file I can use to setup a demo store? =
Yes! Simply go to Tools > Import and install the WordPress Importer, then navigate to wp-content/plugins/easy-digital-downloads/assets/ and select the sample-products-import.xml file. This will create several sample products and plugin pages for you.
= Can I import all the products from my existing store into EDD? =
Yes! We do have a [basic import solution](https://easydigitaldownloads.com/docs/importing-exporting-products/?utm_source=docs&utm_medium=faq_tab&utm_term=import_addon&utm_content=faqs&utm_campaign=readme) that imports a CSV file, so if you can get your data into the appropriate format then we can import it.
= How do I migrate from Gumroad? =
Check out our guide on [migrating to Easy Digital Downloads from Gumroad](https://easydigitaldownloads.com/docs/migrating-to-easy-digital-downloads-from-gumroad/?utm_source=docs&utm_medium=faq_tab&utm_term=import_addon&utm_content=faqs&utm_campaign=readme).
= How do I show the user's purchase history? =
You can display your customer's purchase history with the EDD Order History Block or if you prefer, you can show users a list of their available downloads with the EDD User Downloads block. Check out our documentation for more information about [Easy Digital Download's Blocks](https://easydigitaldownloads.com/docs/easy-digital-downloads-blocks/?utm_source=docs&utm_medium=faq_tab&utm_content=faqs&utm_campaign=readme).
= How do I display my digital products? =
Easy Digital Downloads comes with a [customizable WordPress Block](https://easydigitaldownloads.com/docs/easy-digital-downloads-blocks/?utm_source=docs&utm_medium=faq_tab&utm_content=faqs&utm_campaign=readme), giving you the ability to display your products your way.
= Can I set up an affiliate program? =
Yes! EDD integrates directly with several affiliate platforms that provide complete affiliate systems you can use to award commissions to your affiliate marketers. This means when affiliates refer customers to you, and those customers buy your products, those affiliates earn a commission from you.
[Check out AffiliateWP](https://affiliatewp.com?utm_source=edd_readme&utm_medium=faq_tab&utm_content=home&utm_campaign=readme)
= Can I give my customers downloadable PDF Invoices? =
Yes, with a Personal Pass, you can provide beautiful and downloadable invoices to your customers with the [Invoices](https://easydigitaldownloads.com/downloads/edd-invoices/?utm_source=edd-invoices&utm_medium=faq_tab&utm_content=pdf-invoices&utm_campaign=readme) extension.
= Are recurring payments (subscriptions) supported? =
Yes, with an Extended Pass you get access to [Recurring Payments](https://easydigitaldownloads.com/downloads/recurring-payments/?utm_source=docs&utm_medium=faq_tab&utm_term=recurring_addon&utm_content=faqs&utm_campaign=readme). [Full documentation here](https://easydigitaldownloads.com/docs/recurring-payments-setup-overview/?utm_source=docs&utm_medium=faq_tab&utm_term=recurring_addon&utm_content=faqs&utm_campaign=readme). The Recurring Payments extension allows you to create subscriptions so that customers continue paying you over time. This is great for selling memberships, courses, all access passes, software licenses, and other products which require an ongoing payment.
== Screenshots ==
1. Detailed and actional reports
2. Customer Management
3. Order History
4. Order Details
5. Product Grid - Vendd
6. Checkout - Vendd
7. Product Grid - Default Theme
8. Checkout - Default Theme
== Changelog ==
= 3.1.3 =
* Improvement: Licensing messages for third party extensions no longer link to the main EDD site.
* Improvement: The default number of tax rates to query has been increased.
* Fix: Using a custom `straight_to_gateway` link did not add a product to the cart.
* Fix: Products which are marked as having variable prices, but which don't have any prices, could cause a PHP notice or error.
* Fix: Duplicate purchase receipt emails could be sent when editing an order.
* Fix: The product sales export was not respecting the end date when set.
* Fix: The product sales export was showing incorrect amounts for orders with multiple items, or partially refunded orders.
* Fix: For stores which collect sales tax, tax exempt fees sometimes had tax applied.
* Fix: `edd_store_discount` now accepts times for start/expiration dates.
* Fix: Users who are not also customers were unable to update their profile using the EDD profile editor.
* Fix: The pass ID for pro licenses could be incorrect in some cases.
* Fix: If EDD settings were removed, the telemetry data could cause a PHP notice.
* Fix: Prevent a JavaScript error that could occur if the cart widget was present on the checkout page when taxes are enabled.
* Dev: Third party developers who use EDD's licensing screen can now customize licensing messages.
View the full changelog at [https://easydigitaldownloads.com/changelog/](https://easydigitaldownloads.com/changelog/?utm_medium=readme&utm_source=wporg&utm_campaign=edd-plugin&utm_term=description)
== Upgrade Notice ==
IMPORTANT: Upgrading from Easy Digital Downloads 2.9.x to 3.0+ is a major release that includes many improvements and changes. You will be asked to perform database maintenance once installed. Please ensure you make a backup of your site prior to upgrading. Your site should remain functional during this maintenance, but as with all updates, it is best to make a backup of your site prior to updating.