diff --git a/src/main/java/net/voxelarc/allaychat/chat/LocalChatManager.java b/src/main/java/net/voxelarc/allaychat/chat/LocalChatManager.java
index 64a1b97..314869f 100644
--- a/src/main/java/net/voxelarc/allaychat/chat/LocalChatManager.java
+++ b/src/main/java/net/voxelarc/allaychat/chat/LocalChatManager.java
@@ -346,6 +346,14 @@ && handleMessage(from, message)) {
             ChatUtils.sendMessage(player, spyComponent);
         });
 
+        Player targetPlayer = Bukkit.getPlayerExact(target.getName());
+        String soundName = plugin.getPrivateMessageConfig().getString("sound");
+        if (soundName != null && !soundName.isEmpty()) {
+            Sound sound = Sound.sound(Key.key(soundName), Sound.Source.MASTER, 1.0f, 1.0f);
+            assert targetPlayer != null;
+            targetPlayer.playSound(sound);
+        }
+
         return true;
     }
 
diff --git a/src/main/resources/msg.yml b/src/main/resources/msg.yml
index 2d3cf05..f031f7c 100644
--- a/src/main/resources/msg.yml
+++ b/src/main/resources/msg.yml
@@ -2,6 +2,8 @@ enabled: true
 
 filter: true # should filters be applied to private messages?
 
+sound: "ui.hud.bubble_pop" # keep it empty to disable sound
+
 messages:
   not-found: "<prefix> <red>Player not found."
   self: "<prefix> <red>You can not message yourself."