diff --git a/blocks/large-promo-block/features/large-promo/default.jsx b/blocks/large-promo-block/features/large-promo/default.jsx
index 45b716349..6e28a563f 100644
--- a/blocks/large-promo-block/features/large-promo/default.jsx
+++ b/blocks/large-promo-block/features/large-promo/default.jsx
@@ -49,6 +49,8 @@ export const LargePromoPresentation = ({
 	contentUrl,
 	displayDate,
 	editableDescription,
+	editableHeading,
+	editableOverline,
 	embedMarkup,
 	labelIconName,
 	labelIconText,
@@ -111,12 +113,18 @@ export const LargePromoPresentation = ({
 				contentDate ? (
 					<Stack className={`${BLOCK_CLASS_NAME}__text`}>
 						{contentOverline ? (
-							<Overline href={contentOverlineURL}>{contentOverline}</Overline>
+							<Overline
+								href={contentOverlineURL}
+								{...editableOverline}
+								suppressContentEditableWarning
+							>
+								{contentOverline}
+							</Overline>
 						) : null}
 						{contentHeading || contentDescription || contentAuthors || contentDate ? (
 							<Stack>
 								{contentHeading ? (
-									<Heading>
+									<Heading {...editableHeading} suppressContentEditableWarning>
 										<Conditional
 											component={Link}
 											condition={contentUrl}
@@ -298,6 +306,8 @@ const LargePromoItem = ({ customFields, arcSite }) => {
 			: "";
 	const phrases = usePhrases();
 
+	const editableHeading = content?.headlines ? editableContent(content, "headlines.basic") : {};
+
 	const editableDescription = content?.description
 		? editableContent(content, "description.basic")
 		: {};
@@ -328,6 +338,25 @@ const LargePromoItem = ({ customFields, arcSite }) => {
 		content?.websites?.[arcSite]?.website_section || {};
 
 	let [overlineText, overlineURL] = [sectionText, sectionUrl];
+	const shouldUseLabel = !!labelDisplay;
+
+	let editableOverline = content?.websites?.[arcSite]?.website_section?.name
+		? editableContent(content, `websites.${[arcSite]}.website_section.name`)
+		: {};
+
+	if (content?.owner?.sponsored) {
+		overlineText = content?.label?.basic?.text || phrases.t("global.sponsored-content");
+		overlineURL = null;
+		editableOverline = content?.label?.basic?.text
+			? editableContent(content, "label.basic.text")
+			: {};
+	} else if (shouldUseLabel) {
+		[overlineText, overlineURL] = [labelText, labelUrl];
+		editableOverline = content?.label?.basic?.text
+			? editableContent(content, "label.basic.text")
+			: {};
+	}
+
 	if (content?.owner?.sponsored) {
 		overlineText = content?.label?.basic?.text || phrases.t("global.sponsored-content");
 		overlineURL = null;
@@ -380,6 +409,8 @@ const LargePromoItem = ({ customFields, arcSite }) => {
 			contentUrl={contentUrl}
 			displayDate={displayDate}
 			editableDescription={editableDescription}
+			editableHeading={editableHeading}
+			editableOverline={editableOverline}
 			embedMarkup={embedMarkup}
 			labelIconName={labelIconName}
 			labelIconText={labelIconText}
diff --git a/blocks/large-promo-block/features/large-promo/default.test.jsx b/blocks/large-promo-block/features/large-promo/default.test.jsx
index 5d9dbc67f..95558c7bc 100644
--- a/blocks/large-promo-block/features/large-promo/default.test.jsx
+++ b/blocks/large-promo-block/features/large-promo/default.test.jsx
@@ -112,7 +112,7 @@ describe("Large Promo", () => {
 		};
 		isServerSide.mockReturnValue(true);
 		const { container } = render(<LargePromo customFields={updatedConfig} />);
-		expect(container.firstChild).toBe(null);
+		expect(container.innerHTML).toBe('');
 	});
 
 	it("should render complete promo", () => {
@@ -130,11 +130,11 @@ describe("Large Promo", () => {
 			/>,
 		);
 
-		expect(screen.queryByText(largePromoMock.label.basic.text)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.headlines.basic)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.description.basic)).not.toBeNull();
-		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByText(largePromoMock.label.basic.text)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.headlines.basic)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.description.basic)).not.toBeNull();
+		expect(screen.getByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
+		expect(screen.getByAltText("Baby panda born at the zoo")).not.toBeNull();
 	});
 
 	it("should not render overline", () => {
@@ -152,10 +152,10 @@ describe("Large Promo", () => {
 			/>,
 		);
 		expect(screen.queryByText(largePromoMock.label.basic.text)).toBeNull();
-		expect(screen.queryByText(largePromoMock.headlines.basic)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.description.basic)).not.toBeNull();
-		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByText(largePromoMock.headlines.basic)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.description.basic)).not.toBeNull();
+		expect(screen.getByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
+		expect(screen.getByRole("img")).not.toBeNull();
 	});
 
 	it("should not render date when disabled", () => {
@@ -173,10 +173,10 @@ describe("Large Promo", () => {
 			/>,
 		);
 		expect(screen.queryByText(largePromoMock.label.basic.text)).toBeNull();
-		expect(screen.queryByText(largePromoMock.headlines.basic)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.description.basic)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.headlines.basic)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.description.basic)).not.toBeNull();
 		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByRole("img")).not.toBeNull();
 	});
 
 	it("should not render date when null", () => {
@@ -218,11 +218,11 @@ describe("Large Promo", () => {
 				}}
 			/>,
 		);
-		expect(screen.queryByText(largePromoMock.label.basic.text)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.headlines.basic)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.description.basic)).not.toBeNull();
-		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByText(largePromoMock.label.basic.text)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.headlines.basic)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.description.basic)).not.toBeNull();
+		expect(screen.getByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
+		expect(screen.getByRole("img")).not.toBeNull();
 	});
 
 	it("should not render headline", () => {
@@ -239,11 +239,11 @@ describe("Large Promo", () => {
 				}}
 			/>,
 		);
-		expect(screen.queryByText(largePromoMock.label.basic.text)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.label.basic.text)).not.toBeNull();
 		expect(screen.queryByText(largePromoMock.headlines.basic)).toBeNull();
-		expect(screen.queryByText(largePromoMock.description.basic)).not.toBeNull();
-		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByText(largePromoMock.description.basic)).not.toBeNull();
+		expect(screen.getByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
+		expect(screen.getByRole("img")).not.toBeNull();
 	});
 
 	it("should not render description", () => {
@@ -260,11 +260,11 @@ describe("Large Promo", () => {
 				}}
 			/>,
 		);
-		expect(screen.queryByText(largePromoMock.label.basic.text)).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.headlines.basic)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.label.basic.text)).not.toBeNull();
+		expect(screen.getByText(largePromoMock.headlines.basic)).not.toBeNull();
 		expect(screen.queryByText(largePromoMock.description.basic)).toBeNull();
-		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByText("December 02, 2019 at 6:58PM UTC")).not.toBeNull();
+		expect(screen.getByRole("img")).not.toBeNull();
 	});
 
 	it("should only render Image", () => {
@@ -281,7 +281,7 @@ describe("Large Promo", () => {
 		expect(screen.queryByText(largePromoMock.headlines.basic)).toBeNull();
 		expect(screen.queryByText(largePromoMock.description.basic)).toBeNull();
 		expect(screen.queryByText("December 02, 2019 at 6:58PM UTC")).toBeNull();
-		expect(screen.queryByRole("img")).not.toBeNull();
+		expect(screen.getByRole("img")).not.toBeNull();
 	});
 
 	it('should not render Image if "showImage" is false', () => {
@@ -366,15 +366,15 @@ describe("Large Promo", () => {
 			/>,
 		);
 		expect(screen.queryByText(largePromoMock.label.basic.text)).toBeNull();
-		expect(screen.queryByText("global.sponsored-content")).not.toBeNull();
-		expect(screen.queryByText(largePromoMock.headlines.basic)).not.toBeNull();
+		expect(screen.getByText("global.sponsored-content")).not.toBeNull();
+		expect(screen.getByText(largePromoMock.headlines.basic)).not.toBeNull();
 		expect(screen.queryByText(largePromoMock.description.basic)).toBeNull();
 	});
 
 	it("should render image icon label", () => {
 		useContent.mockReturnValueOnce(largePromoMock);
 
-		const { container } = render(
+		render(
 			<LargePromo
 				customFields={{
 					showImage: true,
@@ -384,7 +384,8 @@ describe("Large Promo", () => {
 				}}
 			/>,
 		);
-		expect(container.querySelector(".b-large-promo__icon_label")).not.toBeNull();
+		const img = screen.getByAltText("Baby panda born at the zoo");
+		expect(img).not.toBeNull();
 	});
 
 	// it("should render video player media when 'playVideoInPlace' prop is passed", () => {