Manually edit ./debian/changelog and add a new entry/change the version in the top-most entry to a distinct version. Run make package_jammy. Afterwards you'll have a new .deb file in dist/.
Edit ./setup.py and change version to the version you want to release. Afterwards run make release, and run the commands it outputs.
We pin the nerve-tools version in puppet hieradata, so you can roll out new versions per environments/regions
Run make itest_jammy.