diff --git a/3p/integration.js b/3p/integration.js
index 4daf7c0421c5..6ddd8e821bf1 100644
--- a/3p/integration.js
+++ b/3p/integration.js
@@ -228,11 +228,12 @@ window.draw3p = function(opt_configCallback, opt_allowed3pTypes,
     // This only actually works for ads.
     const initialIntersection = window.context.initialIntersection;
     window.context.observeIntersection = cb => {
-      observeIntersection(cb);
+      const unlisten = observeIntersection(cb);
       // Call the callback with the value that was transmitted when the
       // iframe was drawn. Called in nextTick, so that callers don't
       // have to specially handle the sync case.
       nextTick(window, () => cb([initialIntersection]));
+      return unlisten;
     };
     window.context.onResizeSuccess = onResizeSuccess;
     window.context.onResizeDenied = onResizeDenied;