diff --git a/VERSION b/VERSION
index 3eefcb9d..9084fa2f 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-1.0.0
+1.1.0
diff --git a/manifests/bot/kustomization.yaml b/manifests/bot/kustomization.yaml
index 5524d8bc..d27c9eee 100644
--- a/manifests/bot/kustomization.yaml
+++ b/manifests/bot/kustomization.yaml
@@ -8,3 +8,7 @@ resources:
 - argocd-notifications-bot-deployment.yaml
 - argocd-notifications-bot-role.yaml
 - argocd-notifications-bot-service.yaml
+
+images:
+- name: argoprojlabs/argocd-notifications
+  newTag: v1.1.0
\ No newline at end of file
diff --git a/manifests/controller/kustomization.yaml b/manifests/controller/kustomization.yaml
index 95ee52d5..026ec5a4 100644
--- a/manifests/controller/kustomization.yaml
+++ b/manifests/controller/kustomization.yaml
@@ -8,4 +8,8 @@ resources:
 - argocd-notifications-controller-deployment.yaml
 - argocd-notifications-secret.yaml
 - argocd-notifications-controller-role.yaml
-- argocd-notifications-controller-metrics-service.yaml
\ No newline at end of file
+- argocd-notifications-controller-metrics-service.yaml
+
+images:
+- name: argoprojlabs/argocd-notifications
+  newTag: v1.1.0
\ No newline at end of file
diff --git a/manifests/install-bot.yaml b/manifests/install-bot.yaml
index 6d6ed00c..76d39c17 100644
--- a/manifests/install-bot.yaml
+++ b/manifests/install-bot.yaml
@@ -153,7 +153,7 @@ spec:
       - command:
         - /app/argocd-notifications-backend
         - bot
-        image: argoprojlabs/argocd-notifications:latest
+        image: argoprojlabs/argocd-notifications:v1.1.0
         imagePullPolicy: Always
         name: argocd-notifications-bot
         workingDir: /app
@@ -178,7 +178,7 @@ spec:
       - command:
         - /app/argocd-notifications-backend
         - controller
-        image: argoprojlabs/argocd-notifications:latest
+        image: argoprojlabs/argocd-notifications:v1.1.0
         imagePullPolicy: Always
         name: argocd-notifications-controller
         volumeMounts:
diff --git a/manifests/install.yaml b/manifests/install.yaml
index d441dee7..1b192d00 100644
--- a/manifests/install.yaml
+++ b/manifests/install.yaml
@@ -98,7 +98,7 @@ spec:
       - command:
         - /app/argocd-notifications-backend
         - controller
-        image: argoprojlabs/argocd-notifications:latest
+        image: argoprojlabs/argocd-notifications:v1.1.0
         imagePullPolicy: Always
         name: argocd-notifications-controller
         volumeMounts: