diff --git a/culture_and_ethos.md b/culture_and_ethos.md
index 6d7a788..34078a4 100644
--- a/culture_and_ethos.md
+++ b/culture_and_ethos.md
@@ -12,6 +12,7 @@ Ethos
 
 * Make the right thing to do the easiest thing to do.
 * Solve problems by fixing the environment that allowed them to occur.
+  * [Sometimes (most of the times?), the solutions can be simple.](http://abscond.org/2014/09/25/culture-stories-milk.html)
 * Investigate where (and how) processes and tasks could be automated, and [understanding the costs of automating them](http://www.kitchensoap.com/2012/09/21/a-mature-role-for-automation-part-i/) 
 * The worst thing we can do for happiness and productivity is disturb the culture.
 * The worst thing we can do to the culture is introduce tension.