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The semantic future of the web
- Much of the data currently exchanging hands can be viewed as human-centric ... We are not the only consumers of the web though, with search engines, voice assistants, pricing bots, and even link preview bots
- Open Graph, Microdata, RDFa, and JSON-LD.
- This data is part of the Facebook ecosystem; it effectively “belongs” to them. In a future where data is in our own control, sites like Facebook could just be the visual representation of the existing network, built on a Semantic Web
- If you asked, “all songs before 1995 that failed domestically but were well-received worldwide,” you would be unlikely to get results because no one has yet answered that question. The data for such a query exists on the web; however, it is not readily available due to how search works.
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MetaCrap - Argument against metadata
- People are lazy and lie
- schemas are not neutral
- there is more than one way to describe something
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- A joint effort made by Google, Microsoft, Yahoo, and Yandex
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[schema]