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Culturefeed tracking
We use Google Tag Manager to track global user behavior across all culturefeed instances. Basically we are tracking pageviews and some additional click events and push them to a Universal Analytics account.
At this point we are still gathering as much as possible (relevant) data. But we are planning to analyse this data and expose insights and benchmarks as soon as possible. Some day your client will benefit from this insights too. So it is very important to keep the GTM-snippet in code and not remove it.
However you can still integrate a custom Google Analytics tracking code in your clients site as well. It will work along with our GTM tracking code without any problem.
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Proudly presented by CultuurNet Vlaanderen, with help from 2dotstwice and Wunderkraut Belgium.