Name the product in a way the reader (i.e. your target customers) will understand. HikeXpert
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Hikers wanting to find trails in their area
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Enhancement of hiking experience Compare hiking times to others in the area Keep track of hikes Progress bar / leaders Must hikes
Describe the problem your product solves. Fun/simple way to find trails Giving motivation to hikers?
Describe how your product elegantly solves the problem. Gamification provides motivation through badges/whatever and information on others hiking habits/successes
A quote from a spokesperson in your company. Take a hike
Describe how easy it is to get started. Register account Search for trails in area
Provide a quote from a hypothetical customer that describes how they experienced the benefit. "Holy shit this site is awesome!"
Wrap it up and give pointers where the reader should go next. Take a hike with HikeXpert