diff --git a/src/Application/Apps/EventHandlers/CreateInitialChannel.cs b/src/Application/Apps/EventHandlers/CreateInitialChannel.cs
new file mode 100644
index 000000000..0c2ccc3a0
--- /dev/null
+++ b/src/Application/Apps/EventHandlers/CreateInitialChannel.cs
@@ -0,0 +1,45 @@
+using Hippo.Application.Channels.Commands;
+using Hippo.Application.Common.Config;
+using Hippo.Application.Common.Models;
+using Hippo.Core.Entities;
+using Hippo.Core.Enums;
+using Hippo.Core.Events;
+using MediatR;
+using Microsoft.Extensions.Logging;
+
+namespace Hippo.Application.Apps.EventHandlers;
+
+public class CreateInitialChannel : INotificationHandler<DomainEventNotification<CreatedEvent<App>>>
+{
+    private readonly ILogger<AppCreatedEventHandler> _logger;
+
+    private readonly IMediator _mediator;
+
+    private readonly HippoConfig _config;
+
+    public CreateInitialChannel(ILogger<AppCreatedEventHandler> logger, IMediator mediator, HippoConfig config)
+    {
+        _logger = logger;
+        _mediator = mediator;
+        _config = config;
+    }
+
+    public async Task Handle(DomainEventNotification<CreatedEvent<App>> notification, CancellationToken cancellationToken)
+    {
+        var domainEvent = notification.DomainEvent;
+        var app = domainEvent.Entity;
+
+        var command = new CreateChannelCommand
+        {
+            AppId = app.Id,
+            Name = "Production",
+            RevisionSelectionStrategy = ChannelRevisionSelectionStrategy.UseRangeRule,
+            RangeRule = "*",
+            Domain = $"{app.Name}.{_config.PlatformDomain}".Replace('_', '-').ToLower(),
+        };
+
+         await _mediator.Send(command, cancellationToken);
+
+        _logger.LogInformation("Hippo Domain Event: {DomainEvent}", domainEvent.GetType().Name);
+    }
+}
diff --git a/src/Application/Channels/Commands/CreateChannelCommand.cs b/src/Application/Channels/Commands/CreateChannelCommand.cs
index 3235e2d2a..176716130 100644
--- a/src/Application/Channels/Commands/CreateChannelCommand.cs
+++ b/src/Application/Channels/Commands/CreateChannelCommand.cs
@@ -49,13 +49,16 @@ public async Task<Guid> Handle(CreateChannelCommand request, CancellationToken c
             .Where(a => a.Id == request.AppId)
             .SingleOrDefaultAsync(cancellationToken);
         _ = app ?? throw new NotFoundException(nameof(App), request.AppId);
+        var defaultDomain = $"{request.Name}.{app.Name}.{_config.PlatformDomain}"
+            .Replace('_', '-')
+            .ToLower();
 
         var entity = new Channel
         {
             AppId = request.AppId,
             App = app,
             Name = request.Name,
-            Domain = (request.Domain is not null) ? request.Domain : $"{request.Name}.{app.Name}.{_config.PlatformDomain}",
+            Domain = (request.Domain is not null) ? request.Domain : defaultDomain,
             RevisionSelectionStrategy = request.RevisionSelectionStrategy,
             RangeRule = request.RangeRule,
             ActiveRevisionId = request.ActiveRevisionId,