diff --git a/djangoproject/templates/releases/download.html b/djangoproject/templates/releases/download.html
index bf298ed4d..2c2010ef6 100644
--- a/djangoproject/templates/releases/download.html
+++ b/djangoproject/templates/releases/download.html
@@ -13,7 +13,10 @@
 {% block og_image_height %}480{% endblock %}
 
 {% block header %}
-  <h1>Download</h1>
+  <h1>
+    Download &ndash;
+    <a href="https://www.jetbrains.com/pycharm/promo/support-django/?utm_campaign=pycharm&amp;utm_content=django-fundraiser-24&amp;utm_medium=referral&amp;utm_source=djangoproject.com">Until June 19, 2024, <em>get PyCharm for 30% off</em>. All money goes to the <em>Django Software Foundation</em>!</a>
+  </h1>
 {% endblock %}
 
 {% block content %}