diff --git a/integration/src/it/scala/dynamodb/GameScore.scala b/integration/src/it/scala/dynamodb/GameScore.scala
index 0da2de3..670b79f 100644
--- a/integration/src/it/scala/dynamodb/GameScore.scala
+++ b/integration/src/it/scala/dynamodb/GameScore.scala
@@ -27,7 +27,9 @@ case class GameScore(
     topScore:         Long,
     topScoreDateTime: DateTime,
     wins:             Long,
-    losses:           Long
+    losses:           Long,
+    extra:            Map[String, String] = Map.empty,
+    seq:              Seq[String] = Seq.empty
 )
 
 object GameScore {
@@ -69,6 +71,8 @@ object GameScore {
     val topScoreDateTime = "TopScoreDateTime"
     val wins             = "Wins"
     val losses           = "Losses"
+    val extra            = "extra"
+    val seq              = "seq"
   }
 
   implicit object sameScoreSerializer extends DynamoDBSerializer[GameScore] {
@@ -91,7 +95,9 @@ object GameScore {
         Attributes.topScore         -> score.topScore,
         Attributes.topScoreDateTime -> fmt.print(score.topScoreDateTime),
         Attributes.wins             -> score.wins,
-        Attributes.losses           -> score.losses
+        Attributes.losses           -> score.losses,
+        mkAttribute(Attributes.extra            -> score.extra),
+        mkAttribute(Attributes.seq              -> score.seq)
       )
 
     override def fromAttributeMap(item: collection.mutable.Map[String, AttributeValue]) =
@@ -101,7 +107,9 @@ object GameScore {
         topScore         = item(Attributes.topScore),
         topScoreDateTime = fmt.parseDateTime(item(Attributes.topScoreDateTime)),
         wins             = item(Attributes.wins),
-        losses           = item(Attributes.losses)
+        losses           = item(Attributes.losses),
+        extra            = item(Attributes.extra).as[Map[String, String]], // or .as
+        seq              = item(Attributes.seq).as[Seq[String]] // or .as
       )
   }
 }
diff --git a/integration/src/it/scala/dynamodb/SampleData.scala b/integration/src/it/scala/dynamodb/SampleData.scala
index a9a0f7c..7426eb1 100644
--- a/integration/src/it/scala/dynamodb/SampleData.scala
+++ b/integration/src/it/scala/dynamodb/SampleData.scala
@@ -114,7 +114,9 @@ object SampleData {
         topScore = 5842,
         topScoreDateTime = DateTime.now.minusDays(1),
         wins = 21,
-        losses = 72
+        losses = 72,
+        extra = Map("key1" -> "value1"),
+        seq = Seq("1", "a")
       ),
       GameScore(
         userId = "101",
@@ -130,7 +132,9 @@ object SampleData {
         topScore = 24,
         topScoreDateTime = DateTime.now.minusDays(3),
         wins = 4,
-        losses = 9
+        losses = 9,
+        extra = Map("key2" -> "value2", "key3" -> "value3"),
+        seq = Seq("4", "d")
       ),
 
       GameScore(
diff --git a/src/main/scala/dynamodb/mapper.scala b/src/main/scala/dynamodb/mapper.scala
index 10f95c2..32a8c63 100644
--- a/src/main/scala/dynamodb/mapper.scala
+++ b/src/main/scala/dynamodb/mapper.scala
@@ -83,7 +83,7 @@ trait DynamoDBSerializer[T] {
    * {{{
    * override def toAttributeMap(obj: Foo): Map[String, AttributeValue] =
    *   Map(
-   *     mkAtrribute("company", obj.company),
+   *     mkAttribute("company", obj.company),
    *     ...
    *   )
    * }}}
@@ -97,7 +97,7 @@ trait DynamoDBSerializer[T] {
    * {{{
    * override def toAttributeMap(obj: Foo): Map[String, AttributeValue] =
    *   Map(
-   *     mkAtrribute("company" -> obj.company),
+   *     mkAttribute("company" -> obj.company),
    *     ...
    *   )
    * }}}
diff --git a/src/main/scala/dynamodb/package.scala b/src/main/scala/dynamodb/package.scala
index d4ce9a3..97dfb47 100644
--- a/src/main/scala/dynamodb/package.scala
+++ b/src/main/scala/dynamodb/package.scala
@@ -17,10 +17,17 @@
 
 package com.github.dwhjames.awswrap
 
+import java.util
+
 import scala.collection.JavaConverters._
 
 import com.amazonaws.services.dynamodbv2.model._
 
+import scala.collection.generic.{IsTraversableOnce, CanBuildFrom}
+import scala.language.higherKinds
+import scala.language.implicitConversions
+
+
 package object dynamodb {
 
   /**
@@ -134,7 +141,7 @@ package object dynamodb {
   /** String to a string AttributeValue */
   implicit val stringToAttributeValue = (x: String) => new AttributeValue().withS(x)
   /** String collection to a string set AttributeValue */
-  implicit val stringIterableToAttributeValue = (x: Iterable[String]) => new AttributeValue().withSS(x.asJavaCollection)
+  implicit val stringIterableToAttributeValue = (x: Set[String]) => new AttributeValue().withSS(x.asJavaCollection)
 
 
   /** Double to a numeric AttributeValue */
@@ -277,4 +284,31 @@ package object dynamodb {
   /** string set AttributeValue to Set[BigDecimal] */
   implicit val attributeValueToBigDecimalSet = (x: AttributeValue) => catchAndRethrowConversion { x.getSS.asScala.map(BigDecimal(_)).toSet }
 
+
+
+  import scala.collection.JavaConversions._
+
+  implicit def attributeValueToMapString[T](implicit to: AttributeValue => T): AttributeValue => Map[String, T] = (x: AttributeValue) => catchAndRethrowConversion { x.getM.mapValues(to(_)).toMap }
+
+  implicit def mapStringToAttributeValue[T](implicit to: T => AttributeValue): Map[String, T] => AttributeValue = (x: Map[String, T]) => new AttributeValue().withM(x.mapValues(to).asJava)
+
+  implicit def decodeCanBuildFrom[A, C[_]](implicit bf: CanBuildFrom[Nothing, A, C[A]], conv: AttributeValue => A): AttributeValue => C[A] = {
+    (x: AttributeValue) =>
+      val builder = bf()
+      val list = x.getL
+      builder ++= list.map(conv)
+      builder.result()
+  }
+
+  implicit def encodeTraversableOnce[A0, C[_]](implicit
+                                               e: A0 => AttributeValue,
+                                               is: IsTraversableOnce[C[A0]] {type A = A0}
+                                              ): C[A0] => AttributeValue = { x =>
+      val xx = is.conversion(x)
+      val list = new util.ArrayList[AttributeValue]()
+      xx.foreach { elem =>
+        list.add(e(elem))
+      }
+      new AttributeValue().withL(list)
+  }
 }