make the npm README look nicer

Author: evancz

installers/npm/README.md

@@ -9,22 +9,20 @@ Head over to [The Official Guide](https://guide.elm-lang.org/) to start learning
 
 ## What is this package for?
 
-**Normal installs** ❌
+For normal installs, I reccomend using the instructions [here](https://guide.elm-lang.org/install/elm.html) instead. This package is only for people who enjoy using `npm` even when it is not necessary, or for people who want to use `npm` for certain scenarios such as:
 
-Use the instructions [here](https://guide.elm-lang.org/install/elm.html) instead.
-
-**Multiple versions** ✅
+**Multiple versions**
 
 People using Elm at work may use different versions of Elm in different projects. They can run `npm install [email protected]` in each project and use the binary at `./node_modules/.bin/elm` for compilation.
 
-**Continuous integration** ⚠️
+**Continuous integration**
 
-This works, but there are usually faster and more reliable options:
+The `npm` installer works for this, but there are faster and more reliable options:
 
-1. You can download `elm` directly from GitHub with [this script](https://github.com/elm/compiler/blob/master/installers/linux/README.md). This is all the `npm` installer does, but with extra HTTP requests to `npmjs.com` servers, making it slower and adding more failure points.
-2. Many continuous integration have ways to cache files ([example](https://docs.travis-ci.com/user/caching/)) to make builds faster and more reliable.
+1. You can download `elm` directly from GitHub with [this script](https://github.com/elm/compiler/blob/master/installers/linux/README.md). This allows you to skip `npm` entirely.
+2. Many continuous integration have ways to cache files ([example](https://docs.travis-ci.com/user/caching/)) to make builds faster and more reliable. This is the ideal setup.
 
-That said, it will definitely work to use the `npm` installer on CI if you prefer that option.
+That said, it works to use the `npm` installer on CI if you prefer that option.
 
 
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