diff --git a/.eslintrc.js b/.eslintrc.js
index 6a0b15228fd0..883afc7eacb8 100644
--- a/.eslintrc.js
+++ b/.eslintrc.js
@@ -381,6 +381,7 @@ module.exports = {
     '@typescript-eslint/prefer-optional-chain': ERROR,
     '@docusaurus/no-html-links': ERROR,
     '@docusaurus/prefer-docusaurus-heading': ERROR,
+    '@docusaurus/prefer-ideal-image': OFF,
     '@docusaurus/no-untranslated-text': [
       WARNING,
       {
@@ -510,5 +511,11 @@ module.exports = {
         '@docusaurus/prefer-docusaurus-heading': OFF,
       },
     },
+    {
+      files: ['website/**'],
+      rules: {
+        '@docusaurus/prefer-ideal-image': ERROR,
+      },
+    },
   ],
 };
diff --git a/packages/eslint-plugin/src/index.ts b/packages/eslint-plugin/src/index.ts
index 65c0b0ee3d2c..68c830817a10 100644
--- a/packages/eslint-plugin/src/index.ts
+++ b/packages/eslint-plugin/src/index.ts
@@ -25,6 +25,7 @@ export = {
         '@docusaurus/no-untranslated-text': 'warn',
         '@docusaurus/no-html-links': 'warn',
         '@docusaurus/prefer-docusaurus-heading': 'warn',
+        '@docusaurus/prefer-ideal-image': 'warn',
       },
     },
   },
diff --git a/packages/eslint-plugin/src/rules/__tests__/prefer-ideal-image.test.ts b/packages/eslint-plugin/src/rules/__tests__/prefer-ideal-image.test.ts
new file mode 100644
index 000000000000..f7fdd0a706ef
--- /dev/null
+++ b/packages/eslint-plugin/src/rules/__tests__/prefer-ideal-image.test.ts
@@ -0,0 +1,48 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import rule from '../prefer-ideal-image';
+import {RuleTester} from './testUtils';
+
+const errorsJSX = [{messageId: 'image'}] as const;
+
+const ruleTester = new RuleTester({
+  parser: '@typescript-eslint/parser',
+  parserOptions: {
+    ecmaFeatures: {
+      jsx: true,
+    },
+  },
+});
+
+ruleTester.run('prefer-ideal-image', rule, {
+  valid: [
+    {
+      code: "<IdealImage img='./path/to/img.png' />",
+    },
+    {
+      code: "<IdealImage img={require('./path/to/img.png')} />",
+    },
+    {
+      code: "<IdealImage img={{ src: { src: './path/to/img.png', preSrc: '', images: [{ width: 100 }]}, preSrc: './path/to/placeholder.png'}} />",
+    },
+  ],
+  invalid: [
+    {
+      code: "<img src='./path/to/img.png' alt='some alt text' />",
+      errors: errorsJSX,
+    },
+    {
+      code: "<img src={require('./path/to/img.png')} alt='some alt text' />",
+      errors: errorsJSX,
+    },
+    {
+      code: "<img src='./path/to/img.png' srcset='./path/to/img-480w.jpg 480w, ./path/to/img-800w.png 800w' sizes='(max-width: 600px) 480px, 800px' alt='some alt text' />",
+      errors: errorsJSX,
+    },
+  ],
+});
diff --git a/packages/eslint-plugin/src/rules/index.ts b/packages/eslint-plugin/src/rules/index.ts
index caa726907faa..fdae7c245aac 100644
--- a/packages/eslint-plugin/src/rules/index.ts
+++ b/packages/eslint-plugin/src/rules/index.ts
@@ -7,6 +7,7 @@
 
 import noHtmlLinks from './no-html-links';
 import preferDocusaurusHeading from './prefer-docusaurus-heading';
+import preferIdealImage from './prefer-ideal-image';
 import noUntranslatedText from './no-untranslated-text';
 import stringLiteralI18nMessages from './string-literal-i18n-messages';
 
@@ -15,4 +16,5 @@ export default {
   'string-literal-i18n-messages': stringLiteralI18nMessages,
   'no-html-links': noHtmlLinks,
   'prefer-docusaurus-heading': preferDocusaurusHeading,
+  'prefer-ideal-image': preferIdealImage,
 };
diff --git a/packages/eslint-plugin/src/rules/prefer-ideal-image.ts b/packages/eslint-plugin/src/rules/prefer-ideal-image.ts
new file mode 100644
index 000000000000..6b54910d62d0
--- /dev/null
+++ b/packages/eslint-plugin/src/rules/prefer-ideal-image.ts
@@ -0,0 +1,46 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ */
+
+import {createRule} from '../util';
+import type {TSESTree} from '@typescript-eslint/types/dist/ts-estree';
+
+type Options = [];
+type MessageIds = 'image';
+
+const docsUrl =
+  'https://docusaurus.io/docs/api/plugins/@docusaurus/plugin-ideal-image';
+
+export default createRule<Options, MessageIds>({
+  name: 'prefer-ideal-image',
+  meta: {
+    type: 'suggestion',
+    docs: {
+      description:
+        'enforce using Docusaurus IdealImage plugin component instead of <img> tags',
+      recommended: false,
+    },
+    schema: [],
+    messages: {
+      image: `Do not use an \`<img>\` element to embed images. Use the \`<IdealImage />\` component from \`@theme/IdealImage\` instead. See ${docsUrl}`,
+    },
+  },
+  defaultOptions: [],
+
+  create(context) {
+    return {
+      JSXOpeningElement(node) {
+        const elementName = (node.name as TSESTree.JSXIdentifier).name;
+
+        if (elementName !== 'img') {
+          return;
+        }
+
+        context.report({node, messageId: 'image'});
+      },
+    };
+  },
+});
diff --git a/website/docs/api/misc/eslint-plugin/README.mdx b/website/docs/api/misc/eslint-plugin/README.mdx
index a0d41ee4d458..bdf355ec555c 100644
--- a/website/docs/api/misc/eslint-plugin/README.mdx
+++ b/website/docs/api/misc/eslint-plugin/README.mdx
@@ -54,6 +54,7 @@ For more fine-grained control, you can also enable the plugin manually and confi
 | [`@docusaurus/string-literal-i18n-messages`](./string-literal-i18n-messages.mdx) | Enforce translate APIs to be called on plain text labels | ✅ |
 | [`@docusaurus/no-html-links`](./no-html-links.mdx) | Ensures @docusaurus/Link is used instead of `<a>` tags | ✅ |
 | [`@docusaurus/prefer-docusaurus-heading`](./prefer-docusaurus-heading.mdx) | Ensures @theme/Heading is used instead of `<hn>` tags for headings | ✅ |
+| [`@docusaurus/prefer-ideal-image`](./prefer-ideal-image.mdx) | Ensures @theme/IdealImage is used instead of `<img>` tags for embedding images |  |
 
 ✅ = recommended
 
diff --git a/website/docs/api/misc/eslint-plugin/prefer-ideal-image.mdx b/website/docs/api/misc/eslint-plugin/prefer-ideal-image.mdx
new file mode 100644
index 000000000000..854cc6b5ecb2
--- /dev/null
+++ b/website/docs/api/misc/eslint-plugin/prefer-ideal-image.mdx
@@ -0,0 +1,46 @@
+---
+slug: /api/misc/@docusaurus/eslint-plugin/prefer-ideal-image
+---
+
+# prefer-ideal-image
+
+Ensure that the `<IdealImage />` component provided by [`@theme/IdealImage`](../../plugins/plugin-ideal-image.mdx) Docusaurus plugin is used instead of `<img>` tags.
+
+The `@theme/IdealImage` Docusaurus plugin generates an almost ideal image (responsive, lazy-loading, and low quality placeholder).
+
+## Rule Details {#details}
+
+Examples of **incorrect** code for this rule:
+
+```html
+<img src="./path/to/img.png" alt="some alt text" />
+
+<img src={require('./path/to/img.png')} alt='some alt text' />
+
+<img
+  src="./path/to/img.png"
+  srcset="./path/to/img-480w.jpg 480w, ./path/to/img-800w.png 800w"
+  sizes="(max-width: 600px) 480px, 800px"
+  alt="some alt text" />
+```
+
+Examples of **correct** code for this rule:
+
+```javascript
+import Image from '@theme/IdealImage';
+
+<IdealImage img='./path/to/img.png' />
+
+<IdealImage img={require('./path/to/img.png')} />
+
+<IdealImage
+  img={{
+    src: {
+      src: './path/to/img.png',
+      preSrc: '',
+      images: [{ width: 100 }]
+    },
+    preSrc: './path/to/placeholder.png'
+  }}
+/>
+```
diff --git a/website/src/components/ProductHuntCard.tsx b/website/src/components/ProductHuntCard.tsx
index c7ecbcc9735b..f08a91ed0030 100644
--- a/website/src/components/ProductHuntCard.tsx
+++ b/website/src/components/ProductHuntCard.tsx
@@ -8,6 +8,7 @@
 import type {ComponentProps} from 'react';
 import React from 'react';
 import Link from '@docusaurus/Link';
+import Image from '@theme/IdealImage';
 
 export default function ProductHuntCard({
   className,
@@ -21,8 +22,8 @@ export default function ProductHuntCard({
       to="https://www.producthunt.com/posts/docusaurus-2-0?utm_source=badge-featured&utm_medium=badge&utm_souce=badge-docusaurus-2-0"
       className={className}
       style={{display: 'block', width: 250, height: 54, ...style}}>
-      <img
-        src="https://api.producthunt.com/widgets/embed-image/v1/featured.svg?post_id=353916&theme=light"
+      <Image
+        img="https://api.producthunt.com/widgets/embed-image/v1/featured.svg?post_id=353916&theme=light"
         alt="Docusaurus 2.0 - Build optimized websites quickly, focus on your content. | Product Hunt"
         style={{width: 250, height: 54, maxWidth: 'initial'}}
         width={250}
diff --git a/website/src/components/TeamProfileCards/index.tsx b/website/src/components/TeamProfileCards/index.tsx
index ecf959d48cf4..70d954395eb5 100644
--- a/website/src/components/TeamProfileCards/index.tsx
+++ b/website/src/components/TeamProfileCards/index.tsx
@@ -9,6 +9,7 @@ import React, {type ReactNode} from 'react';
 import Translate from '@docusaurus/Translate';
 import Link from '@docusaurus/Link';
 import Heading from '@theme/Heading';
+import Image from '@theme/IdealImage';
 
 function WebsiteLink({to, children}: {to: string; children?: ReactNode}) {
   return (
@@ -40,9 +41,9 @@ function TeamProfileCard({
       <div className="card card--full-height">
         <div className="card__header">
           <div className="avatar avatar--vertical">
-            <img
+            <Image
               className="avatar__photo avatar__photo--xl"
-              src={`${githubUrl}.png`}
+              img={`${githubUrl}.png`}
               alt={`${name}'s avatar`}
             />
             <div className="avatar__intro">
diff --git a/website/src/components/Tweet/index.tsx b/website/src/components/Tweet/index.tsx
index 57193b48b044..910402030035 100644
--- a/website/src/components/Tweet/index.tsx
+++ b/website/src/components/Tweet/index.tsx
@@ -10,6 +10,7 @@ import React, {type ReactNode} from 'react';
 import clsx from 'clsx';
 
 import Link from '@docusaurus/Link';
+import Image from '@theme/IdealImage';
 import styles from './styles.module.css';
 
 export interface Props {
@@ -33,10 +34,10 @@ export default function Tweet({
     <div className={clsx('card', styles.tweet)}>
       <div className="card__header">
         <div className="avatar">
-          <img
+          <Image
             alt={name}
             className="avatar__photo"
-            src={`https://unavatar.io/twitter/${handle}?fallback=https://github.com/${githubUsername}.png`}
+            img={`https://unavatar.io/twitter/${handle}?fallback=https://github.com/${githubUsername}.png`}
             width="48"
             height="48"
             loading="lazy"
diff --git a/website/src/components/TweetQuote/index.tsx b/website/src/components/TweetQuote/index.tsx
index 8be85be8d900..c7a3045fb6c5 100644
--- a/website/src/components/TweetQuote/index.tsx
+++ b/website/src/components/TweetQuote/index.tsx
@@ -10,6 +10,7 @@ import React, {type ReactNode} from 'react';
 import clsx from 'clsx';
 
 import Link from '@docusaurus/Link';
+import Image from '@theme/IdealImage';
 import styles from './styles.module.css';
 
 export interface Props {
@@ -37,10 +38,10 @@ export default function TweetQuote({
       <figcaption>
         <Link to={profileUrl} rel="nofollow">
           <div className="avatar">
-            <img
+            <Image
               alt={name}
               className={clsx('avatar__photo', styles.avatarImg)}
-              src={avatar}
+              img={avatar}
               // loading="lazy"
             />
             <div className={clsx('avatar__intro')}>
diff --git a/website/src/pages/index.tsx b/website/src/pages/index.tsx
index ecd3772d379f..e3c3774470ee 100644
--- a/website/src/pages/index.tsx
+++ b/website/src/pages/index.tsx
@@ -31,10 +31,10 @@ function HeroBanner() {
     <div className={styles.hero} data-theme="dark">
       <div className={styles.heroInner}>
         <Heading as="h1" className={styles.heroProjectTagline}>
-          <img
+          <Image
             alt={translate({message: 'Docusaurus with Keytar'})}
             className={styles.heroLogo}
-            src={useBaseUrl('/img/docusaurus_keytar.svg')}
+            img={useBaseUrl('/img/docusaurus_keytar.svg')}
             width="200"
             height="200"
           />
@@ -190,12 +190,12 @@ function Feature({
 
   return (
     <div className={clsx('col', className)}>
-      <img
+      <Image
         className={styles.featureImage}
         alt={feature.title}
         width={Math.floor(feature.image.width)}
         height={Math.floor(feature.image.height)}
-        src={withBaseUrl(feature.image.src)}
+        img={withBaseUrl(feature.image.src)}
         loading="lazy"
       />
       <Heading as="h3" className={clsx(styles.featureHeading)}>
diff --git a/website/src/plugins/changelog/theme/ChangelogItem/Header/Author/index.tsx b/website/src/plugins/changelog/theme/ChangelogItem/Header/Author/index.tsx
index 185505530d24..5e4e00803859 100644
--- a/website/src/plugins/changelog/theme/ChangelogItem/Header/Author/index.tsx
+++ b/website/src/plugins/changelog/theme/ChangelogItem/Header/Author/index.tsx
@@ -9,6 +9,7 @@ import React from 'react';
 import clsx from 'clsx';
 import Link from '@docusaurus/Link';
 import type {Props} from '@theme/BlogPostItem/Header/Author';
+import Image from '@theme/IdealImage';
 
 import styles from './styles.module.css';
 
@@ -21,16 +22,25 @@ export default function ChangelogAuthor({
     <div className={clsx('avatar margin-bottom--sm', className)}>
       {imageURL && (
         <Link className="avatar__photo-link avatar__photo" href={url}>
-          <img
+          <Image
             className={styles.image}
-            src={imageURL}
-            alt={name}
-            onError={(e) => {
-              // Image returns 404 if the user's handle changes. We display a
-              // fallback instead.
-              e.currentTarget.src =
-                'data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="600" height="600" fill="none" stroke="%2325c2a0" stroke-width="30" version="1.1"><circle cx="300" cy="230" r="115"/><path stroke-linecap="butt" d="M106.81863443903,481.4 a205,205 1 0,1 386.36273112194,0"/></svg>';
+            img={{
+              src: {
+                src: imageURL,
+                preSrc:
+                  'data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="600" height="600" fill="none" stroke="%2325c2a0" stroke-width="30" version="1.1"><circle cx="300" cy="230" r="115"/><path stroke-linecap="butt" d="M106.81863443903,481.4 a205,205 1 0,1 386.36273112194,0"/></svg>',
+                images: [],
+              },
+              preSrc:
+                'data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="600" height="600" fill="none" stroke="%2325c2a0" stroke-width="30" version="1.1"><circle cx="300" cy="230" r="115"/><path stroke-linecap="butt" d="M106.81863443903,481.4 a205,205 1 0,1 386.36273112194,0"/></svg>',
             }}
+            alt={name}
+            // onError={(e) => {
+            //   // Image returns 404 if the user's handle changes. We display a
+            //   // fallback instead.
+            //   e.currentTarget.src =
+            //     'data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="600" height="600" fill="none" stroke="%2325c2a0" stroke-width="30" version="1.1"><circle cx="300" cy="230" r="115"/><path stroke-linecap="butt" d="M106.81863443903,481.4 a205,205 1 0,1 386.36273112194,0"/></svg>';
+            // }}
           />
         </Link>
       )}