This chapter will cover:
- Search Engine Optimization (SEO)
- analyzing keywords and optimising text content of an online-shop
- Marketing with Google tools
- facilitating a Google adwords campaign for an existing online-shop
- interpreting Google analytics
- Monitoring
- monitoring and evaluating website traffic and key figures (e.g. conversion rate)
- product photography
- shooting product photography
- editing and optimising product photography for e-commerce