brand.json

{
  "name": "KithMoot",
  "tagline": "A workspace nobody owns.",
  "tone": {
    "personality": ["plain-spoken", "precise about limits", "unceremonious", "warm about people, cold about infrastructure"],
    "voice": {
      "do": ["State what it does and what it cannot do", "Use the reader's own words (room, hall, join, share)", "Give numbers when a claim is measurable", "Name the failure mode before someone else finds it"],
      "dont": ["Sell", "Use exclamation marks or 'Oops!'", "Claim novelty to an expert audience", "Hide a limitation behind a hedge"]
    },
    "examples": {
      "greeting": "Room's open. Send the link.",
      "success": "Both devices are in. You're one person to everyone else.",
      "error": "Couldn't reach two people directly. Routing through a forwarder - it can't read your media.",
      "encouragement": "Your laptop has the better uplink. Want it to carry the room?",
      "cta": "Start a room."
    }
  },
  "domain": {
    "primary": "kithmoot.com",
    "alternates": ["kithmoot.chat", "kithmoot.co.uk"],
    "defensive": ["kithmoot.org", "kithmoot.app", "kithmoot.cc"]
  },
  "handles": {
    "github": { "name": "kithmoot", "available": true },
    "npm": { "name": "kithmoot", "available": true },
    "crates": { "name": "kithmoot", "available": true },
    "pypi": { "name": "kithmoot", "available": true }
  },
  "meta": {
    "generatedAt": "2026-08-24T08:58:56Z",
    "generatedBy": "brand-forge v1",
    "scoringRubric": "holodeck-derived-v1",
    "score": "62/80 (rises with kindred-gated rooms committed)"
  }
}