diff --git a/examples/allocator-client/main.go b/examples/allocator-client/main.go
index 23cb3bf99a..73512ba600 100644
--- a/examples/allocator-client/main.go
+++ b/examples/allocator-client/main.go
@@ -26,7 +26,6 @@ import (
 	"github.com/pkg/errors"
 	"google.golang.org/grpc"
 	"google.golang.org/grpc/credentials"
-	"google.golang.org/protobuf/types/known/wrapperspb"
 )
 
 func main() {
@@ -62,28 +61,12 @@ func main() {
 				MatchLabels: map[string]string{
 					"version": "1.2.3",
 				},
-				Counters: map[string]*pb.CounterSelector{
-					"players": {
-						MinAvailable: 1,
-					},
-				},
 			},
 			{
 				GameServerState: pb.GameServerSelector_READY,
 				MatchLabels: map[string]string{
 					"version": "1.2.3",
 				},
-				Counters: map[string]*pb.CounterSelector{
-					"players": {
-						MinAvailable: 1,
-					},
-				},
-			},
-		},
-		Counters: map[string]*pb.CounterAction{
-			"players": {
-				Action: wrapperspb.String("Increment"),
-				Amount: wrapperspb.Int64(1),
 			},
 		},
 		MultiClusterSetting: &pb.MultiClusterSetting{
diff --git a/pkg/gameserverallocations/allocator.go b/pkg/gameserverallocations/allocator.go
index d0699514f0..72567ae72a 100644
--- a/pkg/gameserverallocations/allocator.go
+++ b/pkg/gameserverallocations/allocator.go
@@ -20,6 +20,7 @@ import (
 	"crypto/x509"
 	goErrors "errors"
 	"fmt"
+	"log"
 	"strings"
 	"time"
 
@@ -37,6 +38,7 @@ import (
 	"agones.dev/agones/pkg/util/runtime"
 	"github.com/pkg/errors"
 	"github.com/sirupsen/logrus"
+	"go.opencensus.io/stats"
 	"go.opencensus.io/tag"
 	"google.golang.org/grpc"
 	"google.golang.org/grpc/codes"
@@ -464,6 +466,18 @@ func (c *Allocator) allocate(ctx context.Context, gsa *allocationv1.GameServerAl
 
 	select {
 	case res := <-req.response: // wait for the batch to be completed
+		if res.err == nil && res.gs != nil {
+			ctx, err := tag.New(
+				ctx,
+				tag.Upsert(keyFleetName, res.gs.GetObjectMeta().GetLabels()[agonesv1.FleetNameLabel]),
+				tag.Upsert(keyName, res.gs.GetName()),
+				tag.Upsert(keyNamespace, res.gs.GetNamespace()),
+			)
+			if err != nil {
+				log.Fatal("Could not create tag", err)
+			}
+			stats.Record(ctx, gameServerAllocationsCount.M(1))
+		}
 		return res.gs, res.err
 	case <-ctx.Done():
 		return nil, ErrTotalTimeoutExceeded
diff --git a/pkg/gameserverallocations/metrics.go b/pkg/gameserverallocations/metrics.go
index 64fb4d50ec..142621c122 100644
--- a/pkg/gameserverallocations/metrics.go
+++ b/pkg/gameserverallocations/metrics.go
@@ -39,9 +39,16 @@ var (
 	keyMultiCluster       = mt.MustTagKey("is_multicluster")
 	keyStatus             = mt.MustTagKey("status")
 	keySchedulingStrategy = mt.MustTagKey("scheduling_strategy")
+	keyName               = mt.MustTagKey("name")
+	keyNamespace          = mt.MustTagKey("namespace")
 
 	gameServerAllocationsLatency    = stats.Float64("gameserver_allocations/latency", "The duration of gameserver allocations", "s")
 	gameServerAllocationsRetryTotal = stats.Int64("gameserver_allocations/errors", "The errors of gameserver allocations", "1")
+	gameServerAllocationsCount      = stats.Int64(
+		"gameserver_allocations/count",
+		"The total number of times a Game Server has been allocated.",
+		"1",
+	)
 )
 
 func init() {
@@ -61,6 +68,13 @@ func init() {
 			Aggregation: view.Distribution(1, 2, 3, 4, 5),
 			TagKeys:     []tag.Key{keyFleetName, keyClusterName, keyMultiCluster, keyStatus, keySchedulingStrategy},
 		},
+		{
+			Name:        "gameserver_allocations_count",
+			Measure:     gameServerAllocationsCount,
+			Description: "The number of times a game server is allocated",
+			Aggregation: view.Count(),
+			TagKeys:     []tag.Key{keyFleetName, keyName, keyNamespace},
+		},
 	}
 
 	for _, v := range stateViews {
diff --git a/pkg/metrics/controller_metrics.go b/pkg/metrics/controller_metrics.go
index 605e8c7a75..cbaf17093d 100644
--- a/pkg/metrics/controller_metrics.go
+++ b/pkg/metrics/controller_metrics.go
@@ -43,10 +43,14 @@ const (
 
 var (
 	// fleetAutoscalerViews are metric views associated with FleetAutoscalers
-	fleetAutoscalerViews = []string{fleetAutoscalerBufferLimitName, fleetAutoscalterBufferSizeName, fleetAutoscalerCurrentReplicaCountName,
-		fleetAutoscalersDesiredReplicaCountName, fleetAutoscalersAbleToScaleName, fleetAutoscalersLimitedName}
+	fleetAutoscalerViews = []string{fleetAutoscalerBufferLimitName, fleetAutoscalterBufferSizeName,
+		fleetAutoscalerCurrentReplicaCountName, fleetAutoscalersDesiredReplicaCountName,
+		fleetAutoscalersAbleToScaleName, fleetAutoscalersLimitedName}
 	// fleetViews are metric views associated with Fleets
-	fleetViews = append([]string{fleetRolloutPercent, fleetReplicaCountName, gameServersCountersName, gameServersCountName, gameServersTotalName, gameServersPlayerConnectedTotalName, gameServersPlayerCapacityTotalName, gameServerStateDurationName, fleetCountersName, fleetListsName}, fleetAutoscalerViews...)
+	fleetViews = append([]string{fleetRolloutPercent, fleetReplicaCountName, gameServersCountersName,
+		gameServersCountName, gameServersTotalName, gameServersPlayerConnectedTotalName,
+		gameServersPlayerCapacityTotalName, gameServerStateDurationName, fleetCountersName,
+		fleetListsName}, fleetAutoscalerViews...)
 
 	stateDurationSeconds           = []float64{0, 1, 2, 4, 8, 16, 32, 64, 128, 256, 512, 1024, 2048, 4096, 8192, 16384}
 	fleetRolloutPercentStats       = stats.Int64("fleets/rollout_percent", "The current fleet rollout percentage", "1")
diff --git a/tmp/allocate.sh b/tmp/allocate.sh
index 0b0d11c3ba..719179ae28 100644
--- a/tmp/allocate.sh
+++ b/tmp/allocate.sh
@@ -10,7 +10,7 @@ TLS_CA_FILE=ca.crt
 
 echo "Starting go runs"
 
-for _ in {1..10000}; do
+for _ in {1..1000}; do
   go run ../examples/allocator-client/main.go \
     --ip "${EXTERNAL_IP}" \
     --port 443 \
diff --git a/tmp/fleet.yaml b/tmp/fleet.yaml
index 621cdb37a4..3593edaecc 100644
--- a/tmp/fleet.yaml
+++ b/tmp/fleet.yaml
@@ -17,7 +17,7 @@ kind: Fleet
 metadata:
   name: simple-game-server
 spec:
-  replicas: 300
+  replicas: 100
   template:
     metadata:
       labels:
@@ -26,9 +26,6 @@ spec:
       ports:
         - name: default
           containerPort: 7654
-      counters:
-        players:
-          capacity: 300
       template:
         spec:
           containers: