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📊 Grovs Analytics Documentation

This documentation outlines how Grovs tracks and displays analytics across four key areas: Links, Campaigns, Audience, and Referrals. It explains metric definitions, data sources, and intended usage.

🔗 Links

The Links section tracks performance for links created via the dashboard.

⚠️ Note: Links generated via the SDK or API are not shown here.

🎯 Purpose

Designed for marketing teams to evaluate how their distributed dashboard links perform in real time.

📈 Metrics

  • Views: Times a link was opened in a browser (page loads).
  • Opens: Times the app was opened directly from the link.
  • Installs: New app installs after clicking the link.
  • Reinstalls: Users who reinstalled the app after uninstalling it, triggered by the link.
  • Reactivations: Users returning after 7+ days of inactivity, prompted by the link.
  • Avg. Time Spent:
    Formula:
    Total time spent in app from this link ÷ Number of devices that opened app from the link

📢 Campaigns

Campaigns aggregate metrics across all links tagged to a particular campaign.

🎯 Purpose

Gives a high-level summary of overall campaign effectiveness.

📈 Metrics

  • Views: Combined link views from all campaign links.
  • Opens: App opens triggered by any campaign link.
  • Installs: Total installs attributed to the campaign.
  • Reinstalls: Reinstalls caused by any link in the campaign.

👥 Audience — Visitors

Tracks individual visitor behavior across links and platforms.

🎯 Purpose

Useful for analyzing individual-level activity regardless of source or campaign.

📌 Behavior Notes

  • A user clicking a link with no app installed → View
  • If they install & open the app → Install + Open

📈 Metrics

  • Views: Browser opens of any Grovs link.
  • Opens: App launches triggered by Grovs links.
  • Installs: Whether the visitor installed the app (0 or 1).
  • Reinstalls: Number of app reinstalls by the visitor.
  • Time Spent: Total in-app time from the visitor.

🔁 Audience — Referrals

Displays metrics about users referred by others via SDK-generated links.

🎯 Purpose

Great for tracking referral campaigns and identifying top ambassadors.

⚠️ Requirements

To enable referral tracking:

  • Set a user identifier in the SDK
    • iOS: userIdentifier
    • Android: identifier

Without a set identifier, referral tracking will not function.

📈 Metrics

  • Views: Total link views by referred users.
  • Opens: App opens by referred users.
  • Installs: App installs by referred users.
  • Reinstalls: App reinstalls by referred users.
  • Time Spent:
    Formula:
    Total time spent by referred users ÷ Number of referred users

For any further help, reach out to support@grovs.io