Unofficial Rokt Event API Tag for Google Tag Manager Server Container

An unofficial Server-side Google Tag Manager template for sending conversion events to Rokt Ads via their Event API.

Prerequisites

• Rokt Account ID
• Rokt Public Key (format: rpub-xxxx-xxxx)
• Rokt Secret Key (format: rsec-xxxx-xxxx)

API Endpoint

• URL: https://api.rokt.com/v2/events
• Rokt-Version: 2020-05-21

Configuration

Required Fields

Field	Description	Format
Rokt Account ID	Your Rokt Account identifier	String (max 64 chars)
Rokt Public Key	Your Rokt Public API key	rpub-xxxx-xxxx
Rokt Secret Key	Your Rokt Secret API key	rsec-xxxx-xxxx
Event Type	Type of conversion event	sign_up, purchase, booking, etc.

Optional Fields

Field	Description	Example
Rokt Tracking ID	Rokt Click ID (rtid)	?rtid=218e259f29e7...
Object Data	Additional event parameters	email, amount, currency
Metadata	Non-business critical information	source, campaign

Object Data Fields

Common object data fields supported by Rokt Event API:

• email - Customer email address
• amount - Transaction amount
• currency - Currency code (e.g., USD, EUR)
• firstname - Customer first name
• lastname - Customer last name
• phone - Customer phone number
• country - Country code
• postcode - Postal/ZIP code

For the complete list of supported fields, refer to the Rokt Event API Documentation.

License

This project is licensed under the Apache 2.0 License - see the LICENSE file for details.

Author

Developed and maintained by Praba Ponnambalam

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Note: This is an unofficial template and is not affiliated with or endorsed by Rokt. Use at your own discretion and ensure compliance with your organization's data privacy policies.