Content for my workshop at the 2023 Quant UX Conference
Title
An Open Source Framework for Choice Based Conjoint Experiments in R
Summary
Choice based conjoint (CBC) experiments are a critical tool for measuring preferences, yet most practitioners rely on closed source enterprise software to design and implement their survey experiments. This presentation will demonstrate an open source framework for implementing CBC experiments in R. The framework includes designing and testing the experiment with the cbcTools package, implementing the survey with the formr.org survey platform, and modeling results with the logitr package. Combined, the three tools offer a free and fully open source approach to the entire CBC experiment workflow. The framework is also quite flexible and can be integrated into workflows that use enterprise software with relative ease.