diff --git a/R/all.R b/R/all.R
index cd0b870..765725f 100644
--- a/R/all.R
+++ b/R/all.R
@@ -1,19 +1,3 @@
-# Build hierarchy:
-#
-# Rmd
-#  |
-#  |--> social (png)
-#  |
-#  |--> html
-#        |
-#        |--> thumbnail (png)
-#        |
-#        |--> pdf
-#              |
-#              |--> gif
-#              |
-#              |--> pptx
-
 #' Build xaringan slides to multiple outputs.
 #'
 #' Build xaringan slides to multiple outputs. Options are `"html"`, `"pdf"`,
@@ -51,7 +35,7 @@
 #' }
 build_all <- function(
     input,
-    include = c("html", "pdf", "gif", "pptx", "thumbnail"),
+    include = c("html", "pdf", "gif", "pptx", "thumbnail", "social"),
     exclude = NULL,
     complex_slides = FALSE,
     partial_slides = FALSE,
@@ -68,9 +52,23 @@ build_all <- function(
     do_gif <- ("gif" %in% include) && (! "gif" %in% exclude)
     do_ppt <- ("pptx" %in% include) && (! "pptx" %in% exclude)
     do_thm <- ("thumbnail" %in% include) && (! "thumbnail" %in% exclude)
+    do_soc <- ("social" %in% include) && (! "social" %in% exclude)
 
-    # each step requires the format of the previous step
-    # html -> pdf -> gif / pptx
+    # Build hierarchy:
+    #
+    # Rmd
+    #  |
+    #  |--> social (png)
+    #  |
+    #  |--> html
+    #        |
+    #        |--> thumbnail (png)
+    #        |
+    #        |--> pdf
+    #              |
+    #              |--> gif
+    #              |
+    #              |--> pptx
     #
     # currently calling a step out of order will create the intermediate steps
     # if at some point intermediate files are removed if not requested, the
@@ -93,7 +91,9 @@ build_all <- function(
 
     # Do each step in order to ensure updates propagate
     # (or we use the current version of the required build step)
+    if (do_soc) build_html(input)
     if (do_htm) build_html(input)
+    if (do_thm) build_thumbnail(input_html)
     if (do_pdf) {
         build_pdf(
             input = input_html,
@@ -103,7 +103,6 @@ build_all <- function(
     }
     if (do_gif) build_gif(input_pdf)
     if (do_ppt) build_pptx(input_pdf)
-    if (do_thm) build_thumbnail(input_html)
 
     invisible(input)
 }
diff --git a/README.Rmd b/README.Rmd
index 4379c80..6e61914 100644
--- a/README.Rmd
+++ b/README.Rmd
@@ -45,22 +45,6 @@ library(xaringanBuilder)
 
 The xaringan Rmd files used in all examples below can be found [here](https://github.com/jhelvy/xaringanBuilder/tree/master/inst/example)
 
-### Build All Output Types
-
-Use `build_all()` to build all output types from a Rmd file:
-
-```
-build_all("slides.Rmd") # Builds every output by default
-```
-
-Use the `include` or `exclude` arguments to control which output types to include or exclude:
-
-```
-# Both of these build html, pdf, and gif outputs
-build_all("slides.Rmd", include = c("html", "pdf", "gif"))
-build_all("slides.Rmd", exclude = c("pptx", "thumbnail"))
-```
-
 ### Build HTML
 
 Build an html file from a Rmd file:
@@ -127,6 +111,22 @@ Example:
 
 <img src="man/figures/slides_social.png" width=500>
 
+### Build All Output Types
+
+Use `build_all()` to build all output types from a Rmd file:
+
+```
+build_all("slides.Rmd") # Builds every output by default
+```
+
+Use the `include` or `exclude` arguments to control which output types to include or exclude:
+
+```
+# Both of these build html, pdf, and gif outputs
+build_all("slides.Rmd", include = c("html", "pdf", "gif"))
+build_all("slides.Rmd", exclude = c("pptx", "thumbnail", "social"))
+```
+
 ## "Complex" slides
 
 "Complex" slides are slides that contain [panelsets](https://pkg.garrickadenbuie.com/xaringanExtra/#/panelset) or other html widgets / advanced features that might not render well as a pdf. To render these, set `complex_slides = TRUE` in `build_pdf()`, `build_gif()`, `build_pptx()`, or `build_all()`.
diff --git a/README.md b/README.md
index 95a11c9..01872a5 100644
--- a/README.md
+++ b/README.md
@@ -27,19 +27,6 @@ You can install the current version of xaringanBuilder from GitHub:
 The xaringan Rmd files used in all examples below can be found
 [here](https://github.com/jhelvy/xaringanBuilder/tree/master/inst/example)
 
-### Build All Output Types
-
-Use `build_all()` to build all output types from a Rmd file:
-
-    build_all("slides.Rmd") # Builds every output by default
-
-Use the `include` or `exclude` arguments to control which output types
-to include or exclude:
-
-    # Both of these build html, pdf, and gif outputs
-    build_all("slides.Rmd", include = c("html", "pdf", "gif"))
-    build_all("slides.Rmd", exclude = c("pptx", "thumbnail"))
-
 ### Build HTML
 
 Build an html file from a Rmd file:
@@ -97,6 +84,19 @@ Example:
 
 <img src="man/figures/slides_social.png" width=500>
 
+### Build All Output Types
+
+Use `build_all()` to build all output types from a Rmd file:
+
+    build_all("slides.Rmd") # Builds every output by default
+
+Use the `include` or `exclude` arguments to control which output types
+to include or exclude:
+
+    # Both of these build html, pdf, and gif outputs
+    build_all("slides.Rmd", include = c("html", "pdf", "gif"))
+    build_all("slides.Rmd", exclude = c("pptx", "thumbnail", "social"))
+
 ## “Complex” slides
 
 “Complex” slides are slides that contain
diff --git a/man/build_all.Rd b/man/build_all.Rd
index d3dcc07..916544e 100644
--- a/man/build_all.Rd
+++ b/man/build_all.Rd
@@ -6,7 +6,7 @@
 \usage{
 build_all(
   input,
-  include = c("html", "pdf", "gif", "pptx", "thumbnail"),
+  include = c("html", "pdf", "gif", "pptx", "thumbnail", "social"),
   exclude = NULL,
   complex_slides = FALSE,
   partial_slides = FALSE,