diff --git a/config/nimbus.yaml b/config/nimbus.yaml
index 9da8af63541..45d96ac83d7 100644
--- a/config/nimbus.yaml
+++ b/config/nimbus.yaml
@@ -83,4 +83,4 @@ enums:
       ctaOnly:
         description: Only show a CTA button with the label “Get free scan”
       ctaOnlyAlternativeLabel:
-        description: Only show a CTA button with the label “Sign in to get free scan”
+        description: Only show a CTA button with the label “Sign up to get free scan”
diff --git a/locales/en/landing-all.ftl b/locales/en/landing-all.ftl
index 581cb3dd94e..c6b59c40667 100644
--- a/locales/en/landing-all.ftl
+++ b/locales/en/landing-all.ftl
@@ -10,7 +10,7 @@ landing-all-hero-lead = We scan data breaches to see if your data has been leake
 landing-all-hero-emailform-input-placeholder = yourname@example.com
 landing-all-hero-emailform-input-label = Enter your email address to check for data breach exposures.
 landing-all-hero-emailform-submit-label = Get free scan
-landing-all-hero-emailform-submit-sign-in-label = Sign in to get free scan
+landing-all-hero-emailform-submit-sign-up-label = Sign up to get free scan
 
 # This is a label underneath a big number "14" - it's an image that demos Monitor.
 landing-all-hero-image-chart-label = exposures
diff --git a/src/app/(proper_react)/(redesign)/(public)/FreeScanCta.tsx b/src/app/(proper_react)/(redesign)/(public)/FreeScanCta.tsx
index 0251217dd56..889783128be 100644
--- a/src/app/(proper_react)/(redesign)/(public)/FreeScanCta.tsx
+++ b/src/app/(proper_react)/(redesign)/(public)/FreeScanCta.tsx
@@ -106,7 +106,7 @@ export const FreeScanCta = (
           props.experimentData["landing-page-free-scan-cta"].variant ===
             "ctaOnly"
             ? "landing-all-hero-emailform-submit-label"
-            : "landing-all-hero-emailform-submit-sign-in-label",
+            : "landing-all-hero-emailform-submit-sign-up-label",
         )}
       </TelemetryButton>
     </div>
diff --git a/src/app/(proper_react)/(redesign)/(public)/LandingView.test.tsx b/src/app/(proper_react)/(redesign)/(public)/LandingView.test.tsx
index 3793bf44a68..0eaf4e376f9 100644
--- a/src/app/(proper_react)/(redesign)/(public)/LandingView.test.tsx
+++ b/src/app/(proper_react)/(redesign)/(public)/LandingView.test.tsx
@@ -928,7 +928,7 @@ describe("Free scan CTA experiment", () => {
     expect(inputField.length).toBe(0);
 
     const submitButton = screen.getAllByRole("button", {
-      name: "Sign in to get free scan",
+      name: "Sign up to get free scan",
     });
     expect(submitButton[0]).toBeInTheDocument();
   });