diff --git a/bees/placeholders.go b/bees/placeholders.go
index 1f99cc6a..2f0644e4 100644
--- a/bees/placeholders.go
+++ b/bees/placeholders.go
@@ -22,8 +22,10 @@
 package bees
 
 import (
+	"bytes"
 	"errors"
 	"fmt"
+	"io/ioutil"
 	"net/url"
 	"reflect"
 	"strconv"
@@ -227,6 +229,80 @@ func ConvertValue(v interface{}, dst interface{}) error {
 			panic(fmt.Sprintf("Unhandled type %+v for url.Values conversion", reflect.TypeOf(vt)))
 		}
 
+	case *BinaryValue:
+		switch vt := v.(type) {
+		case *BinaryValue:
+			d = vt
+		case []byte:
+			if d != nil {
+				d.MimeType = "unknwown"
+				d.Data = ioutil.NopCloser(bytes.NewBuffer(vt))
+			} else {
+				*d = BinaryValue{
+					MimeType: "unknown",
+					Data:     ioutil.NopCloser(bytes.NewBuffer(vt)),
+				}
+			}
+
+		default:
+			panic(fmt.Sprintf("Unhandled type %+v for *BinaryValue conversion", reflect.TypeOf(vt)))
+		}
+
+	case *[]*BinaryValue:
+		switch vt := v.(type) {
+		case []*BinaryValue:
+			d = &vt
+		case *[]*BinaryValue:
+			d = vt
+		case [][]byte:
+			bvs := make([]*BinaryValue, len(vt))
+			for i, b := range vt {
+				bvs[i] = &BinaryValue{
+					MimeType: "unknown",
+					Data:     ioutil.NopCloser(bytes.NewBuffer(b)),
+				}
+			}
+			*d = bvs
+		default:
+			panic(fmt.Sprintf("Unhandled type %+v for []*BinaryValue conversion", reflect.TypeOf(vt)))
+		}
+
+	case *[]byte:
+		switch vt := v.(type) {
+		case []byte:
+			*d = vt
+		case *[]byte:
+			d = vt
+		case *BinaryValue:
+			b, err := ioutil.ReadAll(vt.Data)
+			if err != nil {
+				panic(fmt.Sprintf("Unhandled error during type conversion for []byte from *BinaryValue: %s", err))
+			}
+			*d = b
+		default:
+			panic(fmt.Sprintf("Unhandled type %+v for []byte conversion", reflect.TypeOf(vt)))
+		}
+
+	case *[][]byte:
+		switch vt := v.(type) {
+		case [][]byte:
+			d = &vt
+		case *[][]byte:
+			d = vt
+		case []*BinaryValue:
+			bb := make([][]byte, len(vt))
+			for _, bv := range vt {
+				b, err := ioutil.ReadAll(bv.Data)
+				if err != nil {
+					panic(fmt.Sprintf("Unhandled error during type conversion for [][]byte from []*BinaryValue: %s", err))
+				}
+				bb = append(bb, b)
+			}
+			d = &bb
+		default:
+			panic(fmt.Sprintf("Unhandled type %+v for [][]byte conversion", reflect.TypeOf(vt)))
+		}
+
 	default:
 		panic(fmt.Sprintf("Unhandled dst type %+v", reflect.TypeOf(dst)))
 	}
diff --git a/bees/placeholders_test.go b/bees/placeholders_test.go
new file mode 100644
index 00000000..fc7c539a
--- /dev/null
+++ b/bees/placeholders_test.go
@@ -0,0 +1,77 @@
+package bees
+
+import (
+	"bytes"
+	"io/ioutil"
+	"testing"
+
+	"github.com/stretchr/testify/assert"
+	"github.com/stretchr/testify/require"
+)
+
+func TestBinaryConversions(t *testing.T) {
+	testCases := []struct {
+		dst    interface{}
+		v      interface{}
+		name   string
+		assert func(t *testing.T, v interface{}, dst interface{})
+	}{
+		{
+			name: "Test conversion from BinaryValue to []byte",
+			dst:  &[]byte{},
+			v:    &BinaryValue{Data: ioutil.NopCloser(bytes.NewBuffer([]byte{0x00, 0x01, 0xFF}))},
+			assert: func(t *testing.T, v interface{}, dst interface{}) {
+				b, ok := dst.(*[]byte)
+				require.True(t, ok)
+				assert.Len(t, *b, 3)
+			},
+		},
+
+		{
+			name: "Test conversion from []byte to *BinaryValue",
+			dst:  &BinaryValue{},
+			v:    []byte{0x00, 0x01, 0xFF},
+			assert: func(t *testing.T, v interface{}, dst interface{}) {
+				b, ok := dst.(*BinaryValue)
+				require.True(t, ok)
+				require.NotNil(t, b.Data)
+				bb, _ := ioutil.ReadAll(b.Data)
+				assert.Len(t, bb, 3)
+			},
+		},
+
+		{
+			name: "Test conversion from [][]byte to *[]*BinaryValue",
+			dst:  &[]*BinaryValue{},
+			v:    [][]byte{{0x00}, {0x01}, {0x02}},
+			assert: func(t *testing.T, v interface{}, dst interface{}) {
+				b, ok := dst.(*[]*BinaryValue)
+				require.True(t, ok)
+
+				require.Len(t, *b, 3)
+				for _, bv := range *b {
+					bb, _ := ioutil.ReadAll(bv.Data)
+					assert.Len(t, bb, 1)
+				}
+			},
+		},
+	}
+
+	for _, tc := range testCases {
+		t.Run(tc.name, func(t *testing.T) {
+			defer func() {
+				if r := recover(); r != nil {
+					if err, ok := r.(error); ok {
+						t.Fatalf("Failed to convert values: %s", err)
+					} else {
+						t.Fatalf("Failed to convert values: unknown reason")
+					}
+				}
+			}()
+			ConvertValue(tc.v, tc.dst)
+			if tc.assert != nil {
+				tc.assert(t, tc.v, tc.dst)
+			}
+		})
+	}
+}
diff --git a/bees/types.go b/bees/types.go
new file mode 100644
index 00000000..b55d5605
--- /dev/null
+++ b/bees/types.go
@@ -0,0 +1,8 @@
+package bees
+
+import "io"
+
+type BinaryValue struct {
+	MimeType string
+	Data     io.ReadCloser
+}
diff --git a/go.mod b/go.mod
index ceb911ea..0eaa54d1 100644
--- a/go.mod
+++ b/go.mod
@@ -92,6 +92,7 @@ require (
 	github.com/sromku/go-gitter v0.0.0-20170828210750-70f7030a94a6
 	github.com/ssor/bom v0.0.0-20170718123548-6386211fdfcf // indirect
 	github.com/stretchr/objx v0.2.0 // indirect
+	github.com/stretchr/testify v1.4.0
 	github.com/tomnomnom/linkheader v0.0.0-20180905144013-02ca5825eb80 // indirect
 	github.com/xrash/smetrics v0.0.0-20170218160415-a3153f7040e9 // indirect
 	golang.org/x/crypto v0.0.0-20190426145343-a29dc8fdc734