diff --git a/README.md b/README.md
index 8f6f1de..f20e098 100644
--- a/README.md
+++ b/README.md
@@ -156,15 +156,11 @@ goreleaser build --clean --snapshot
 
 ## Release
 
-To build a snapshot release, run:
+To build a local snapshot release, run:
 
 ```sh
 goreleaser release --clean --snapshot
 ```
 
-To build and publish a full release, run:
-
-```sh
-git tag v0.1.0 && git push origin v0.1.0
-goreleaser release --clean --fail-fast
-```
+To build and publish a full release,
+push a semver tag with 'v' prefix to GitHub.
diff --git a/tools/readme.tmpl b/tools/readme.tmpl
index fa0f1fe..31e3917 100644
--- a/tools/readme.tmpl
+++ b/tools/readme.tmpl
@@ -27,15 +27,11 @@ goreleaser build --clean --snapshot
 
 ## Release
 
-To build a snapshot release, run:
+To build a local snapshot release, run:
 
 ```sh
 goreleaser release --clean --snapshot
 ```
 
-To build and publish a full release, run:
-
-```sh
-git tag v0.1.0 && git push origin v0.1.0
-goreleaser release --clean --fail-fast
-```
+To build and publish a full release,
+push a semver tag with 'v' prefix to GitHub.