diff --git a/unfurl/parsers/__init__.py b/unfurl/parsers/__init__.py
index f333857..e0d8c8e 100644
--- a/unfurl/parsers/__init__.py
+++ b/unfurl/parsers/__init__.py
@@ -14,6 +14,7 @@
     "parse_mailto",
     "parse_protobuf",
     "parse_shortlink",
+    "parse_sonyflake",
     "parse_tiktok",
     "parse_timestamp",
     "parse_twitter",
diff --git a/unfurl/parsers/parse_mac_addr.py b/unfurl/parsers/parse_mac_addr.py
index 9a1806e..4ed6d52 100644
--- a/unfurl/parsers/parse_mac_addr.py
+++ b/unfurl/parsers/parse_mac_addr.py
@@ -26,8 +26,9 @@
 
 def run(unfurl, node):
     if not node.data_type == 'mac-address':
+        long_int = re.fullmatch(r'\d{12,}', str(node.value))
         m = re.match(r'(?P<mac_addr>[0-9A-Fa-f]{12}|([0-9A-Fa-f]:){6})$', str(node.value))
-        if m:
+        if m and not long_int:
             u = m.group('mac_addr')
 
             # Check if we need to add colons
diff --git a/unfurl/parsers/parse_sonyflake.py b/unfurl/parsers/parse_sonyflake.py
new file mode 100644
index 0000000..8790eb1
--- /dev/null
+++ b/unfurl/parsers/parse_sonyflake.py
@@ -0,0 +1,72 @@
+# Copyright 2020 Google LLC
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     https://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+import re
+
+sonyflake_edge = {
+    'color': {
+        'color': 'red'
+    },
+    'title': 'Sonyflake Parsing Functions',
+    'label': '❄'
+}
+
+
+def parse_sonyflake(unfurl, node):
+    # Ref: https://github.com/sony/sonyflake
+
+    try:
+        snowflake = int(node.value, 16)
+        ts = (snowflake >> 24)
+        timestamp = ts + 140952960000
+        sequence = (snowflake >> 16) & 0xFF
+        machine_id_1 = (snowflake >> 8) & 0xFF
+        machine_id_2 = snowflake & 0xFF
+
+    except Exception as e:
+        print(e)
+        return
+
+    node.hover = 'Twitter Snowflakes are time-based IDs. ' \
+                 '<a href="https://blog.twitter.com/engineering/en_us/a/2010/announcing-snowflake.html" ' \
+                 'target="_blank">[ref]</a>'
+
+    unfurl.add_to_queue(
+        data_type='epoch-centiseconds', key=None, value=timestamp, label=f'Timestamp: {timestamp}',
+        hover='The first value in a Sonyflake is a timestamp',
+        parent_id=node.node_id, incoming_edge_config=sonyflake_edge)
+
+    unfurl.add_to_queue(
+        data_type='integer', key=None, value=sequence, label=f'Sequence: {sequence}',
+        hover='For every ID that is generated, this number is incremented and rolls over every 256',
+        parent_id=node.node_id, incoming_edge_config=sonyflake_edge)
+
+    unfurl.add_to_queue(
+        data_type='integer', key=None, value=machine_id_1, label=f'Machine ID: {machine_id_1}.{machine_id_2}',
+        hover='The second value in a Sonyflake is the machine ID. By default this is '
+              '<br>the <b>lower half of the private IP address</b> of the system generating the ID',
+        parent_id=node.node_id, incoming_edge_config=sonyflake_edge)
+
+
+def run(unfurl, node):
+    if not node.data_type.startswith('sonyflake'):
+
+        long_int = re.fullmatch(r'\d{15}', str(node.value))
+        # Sonyflakes should be 15 hex digits long; limiting them to first digit 1-9 limits time frame from 2016 to 2026.
+        m = re.fullmatch(r'(?P<sonyflake>[1-9][A-F0-9]{14})', str(node.value).replace('-', '').upper())
+        if m and not long_int:
+            parse_sonyflake(unfurl, node)
+
+    elif node.data_type == 'sonyflake':
+        parse_sonyflake(unfurl, node)
diff --git a/unfurl/tests/unit/test_sonyflake.py b/unfurl/tests/unit/test_sonyflake.py
new file mode 100644
index 0000000..6870621
--- /dev/null
+++ b/unfurl/tests/unit/test_sonyflake.py
@@ -0,0 +1,27 @@
+from unfurl.core import Unfurl
+import unittest
+
+
+class TestSonyflake(unittest.TestCase):
+
+    def test_sonyflake(self):
+        """ Test of a Sonyflake """
+
+        test = Unfurl()
+        test.add_to_queue(
+            data_type='url', key=None, value='45eec4a4600041b')
+        test.parse_queue()
+
+        # test number of nodes
+        self.assertEqual(len(test.nodes.keys()), 5)
+        self.assertEqual(test.total_nodes, 5)
+
+        # confirm the machine ID is parsed correctly
+        self.assertIn('4.27', test.nodes[4].label)
+
+        # confirm the time is parsed correctly
+        self.assertIn('2020-08-12 17:35:29.98', test.nodes[5].label)
+
+
+if __name__ == '__main__':
+    unittest.main()