diff --git a/VERSION b/VERSION
index bf7b70e00..29833cbcf 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-v1.10.0
+v1.10.1
diff --git a/config/olm/addon-operator.csv.tpl.yaml b/config/olm/addon-operator.csv.tpl.yaml
index 6b511c505..e27ccbb66 100644
--- a/config/olm/addon-operator.csv.tpl.yaml
+++ b/config/olm/addon-operator.csv.tpl.yaml
@@ -4,11 +4,11 @@ metadata:
   annotations:
     capabilities: Full Lifecycle
     containerImage: quay.io/openshift/addon-operator:latest
-    olm.skipRange: '>=0.0.1 <1.10.0'
+    olm.skipRange: '>=0.0.1 <1.10.1'
     repository: https://github.com/openshift/addon-operator
     support: "false"
   creationTimestamp: null
-  name: addon-operator.v1.10.0
+  name: addon-operator.v1.10.1
 spec:
   apiservicedefinitions: {}
   cleanup:
@@ -368,7 +368,7 @@ spec:
   provider:
     name: Red Hat
     url: www.redhat.com
-  version: 1.10.0
+  version: 1.10.1
   webhookdefinitions:
   - admissionReviewVersions:
     - v1
diff --git a/config/openshift/manifests/addon-operator.csv.yaml b/config/openshift/manifests/addon-operator.csv.yaml
index 6b511c505..e27ccbb66 100755
--- a/config/openshift/manifests/addon-operator.csv.yaml
+++ b/config/openshift/manifests/addon-operator.csv.yaml
@@ -4,11 +4,11 @@ metadata:
   annotations:
     capabilities: Full Lifecycle
     containerImage: quay.io/openshift/addon-operator:latest
-    olm.skipRange: '>=0.0.1 <1.10.0'
+    olm.skipRange: '>=0.0.1 <1.10.1'
     repository: https://github.com/openshift/addon-operator
     support: "false"
   creationTimestamp: null
-  name: addon-operator.v1.10.0
+  name: addon-operator.v1.10.1
 spec:
   apiservicedefinitions: {}
   cleanup:
@@ -368,7 +368,7 @@ spec:
   provider:
     name: Red Hat
     url: www.redhat.com
-  version: 1.10.0
+  version: 1.10.1
   webhookdefinitions:
   - admissionReviewVersions:
     - v1