Akash Community Growth Marketing Proposal

[lechenghiskhan]

Akash Community Growth Marketing Proposal

Challenges

To date, Akash Network’s adoption has been slowed by:

1. Limited Ecosystem and Market Awareness
2. Technical complexity and user experience
3. Token volatility and payment barriers
4. Limited customer onboarding touchpoints
5. Lack of product marketing materials
6. Brand and messaging not geared to serve the broader AI community
7. Enterprise adoption hurdles

Objectives

Akash’s growth objectives focus on strengthening its market position, driving platform adoption, enhancing community engagement, and increasing awareness of the AKT token. Each initiative aligns with these goals to solidify Akash as the leading decentralized cloud computing solution.

1. Drive Lead Generation, Conversion, and Active Users: Implement targeted strategies to generate high-quality leads and convert them into active renters.
2. Promote Projects Built on Akash: Increase awareness of ecosystem projects through PR, partnerships, and targeted marketing.
3. Evolve Brand & Messaging: Implement a brand refresh with updated visuals and messaging to resonate with the broader AI community.
4. Strengthen Presence in AI, Developer, and Web3 Ecosystems: Expand brand awareness and forge strategic partnerships to amplify Akash’s reach and influence.

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Growth Budget Allocation

Growth Programs		12 Mo Total
Digital Marketing	Digital Agencies, Media Spend, Ad Creative	$990,000
Website Development	UI/UX Design, Web Development, Homepage, Landing Pages, Onboarding	$430,000
Brand & Creative	Brand refresh across visual identity, messaging, video content and experiential	$370,000
Partnerships	Partnerships with developer / AI orgs, webinars, hackathon sponsorships	$90,000
Resources	Program management and project execution resources	$600,000
Subtotal ($USD)		$2,480,000
Tax	21%	$520,800
Volatility Buffer (6 months)	68.28%	$1,693,344
Total Budget ($USD)		$4,694,144

2025/26 Growth Budget Request

H2 ‘25	$2,347,072
H1 ‘26	$2,347,072
Total Budget	$4,694,144

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Proposal Validation

Over the last four months, Overclock Labs has validated its growth strategy by investing $750,000 USD to onboard new resources, partners, and kick off the outlined initiatives. These Growth/Marketing resources have been integrated directly into the Overclock core team on a daily basis across the key focus areas. As such, The Overclock Labs’ Core Team has thoroughly vetted the resources, platforms, and programs outlined in this proposal, which we are now submitting for community review as we continue to build on these efforts.

Early Growth Program Success

Key Performance Metrics

• 1.3M+ Impressions Generated
• 15,000+ New Site Visitors From Paid Marketing
• 20%+ of New Site Traffic Coming from Growth Initiatives
• 23 New Enterprise Customer Leads
• Pipeline generated with over $1,000,000 in annual projected GPU rentals

Sales & Marketing Operations

• Optimization of the Akash Navigator program to create a robust customer success/integration process.
• Built a robust new user onboarding/sales flow to increase conversion and retention.
• Implemented a dedicated sales process to properly serve enterprise, small, and medium-sized clients.
• The current pipeline has 10+ active deals projected to fill the remaining GPU capacity of the network.

Digital Marketing, PR & Events

• Launched new advertising channels for the first time across the following properties:
  • Google
  • LinkedIn
  • Programatic
  • Twitter
  • META
  • Outbound Email Marketing
• Events strategy optimization to ensure all events have clear KPI’s & ROI tracking (OCL can share the raw number of leads collected at each event using our new process)
  • New lead capture process
  • Automated event follow-up process
• New top-tier Crypto / AI PR agency onboarded - https://wachsman.com/
  • Publications already in: Coindar, Blockchainreporter, Brave NewCoin, FeedtheAI

Website Enhancements

• New onboarding experience/user flow to focus on AI use cases

SEO Ranking Improvements

With a focus on standing out from the growing number of projects in the space, we have expanded and will continue to focus on organic rankings to drive awareness for Akash. Below are some of the gains we’ve been able to achieve:

• +102 referring domains to 2.2K total; strong authority growth
• +715 organic keywords to 2.9K; big gains in US (+315) and FR (+364)
• Top 3 keyword rankings up +8; improved high-value visibility
• Strong backlinks from runpod.io (+50), aethir.com (+49), primeintellect.ai (+113)
• Health Score at 74; -444 blocked URLs shows better crawlability
• Organic traffic steady at 9.2K; top keyword now driving 44.8K visits (+12.6K)

Brand

• Visual Brand Identity Update (WIP)
• Creative Brand Messaging Update (WIP)
• Key Agency Partner: https://www.cinco.design/categories/technology

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Growth Marketing Initiatives

These initiatives will build on the success of current efforts while also deploying new strategies and tactics.

1. Digital Advertising: increase awareness and drive new users. Akash will deploy targeted digital campaigns that reach the right audiences. By leveraging omnichannel marketing across Google, Twitter, LinkedIn, Twitch, and Programmatic channels.

2. Video Content: promote Akash, better explain the marketplace, and improve user experience.

3. Website Update: Front-end website for Akash to better highlight the platform, modernize the brand, and showcase ecosystem projects using expanded resources. These efforts will supplement the foundational work from HoomanHQ by adding content, structure, and design efforts. The redesigned site will better showcase Akash’s core differentiator as the premier decentralized GPU compute marketplace for AI. Content and layout will be structured to directly address AI developers, startups, and enterprise customers. The website will be tightly integrated with marketing automation and sales workflows to enable robust attribution and performance tracking across all user journeys.

4. Brand & Messaging Update: Top-tier branding agency to update the Akash brand and messaging to better convey the project, platform, and ecosystem. This project will include:

• Visual Identity Upgrade: Updates to Akash’s visual design language, led by a top-tier agency (Cinco), will ensure brand consistency across all user touchpoints, including web, video, events, and community content.
• Messaging Architecture: New brand positioning and messaging frameworks will be developed to articulate Akash’s value to diverse audiences, including AI builders, infrastructure providers, and enterprise users.
• Content and Media Expansion: A set of high-quality videos across brand, products, explainers, tutorials, and thought leadership content to enhance comprehension and increase engagement across channels.
• Creative Implementations: The updated creative direction will unify Akash’s presence across paid media, websites, earned media, and live events, helping the project maintain a cohesive narrative as it grows. \

5. Email Marketing: As Akash expands to the broader AI ecosystem, we will be building out an email marketing team for user experience and community updates.

6. Partnership Marketing: Forming partnerships with top-tier organizations in the developer community to host webinars and engage their community to grow the ecosystem.

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Growth Program KPI’s (updated quarterly)

The following statistics will be tracked, updated, and reported for transparency and accountability. Other metrics may be included over time.

1. New Renter Leads Generated
2. New Provider Leads Generated
3. New Leases
4. New Lease Total Monthly Value
5. New Providers
6. New Provider Monthly Value
7. Leads Generated from Events
8. Brand Awareness / Sentiment (using various tools)

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Limited Market Impact & Transparent Reporting

Overclock Labs will custody the requested funds in a new, distinct wallet so that funds from any other source are not commingled.

All funds will be liquidated and managed in a manner that ensures minimal impact on the market. These funds will be handled with the same care and attention as all previous Community Funding Proposals, with liquidations done in a fashion that will not adversely affect the market. In practice, the effort of this liquidation will add depth to the AKT market for buyers looking to enter.

Please feel free to share any thoughts, questions, or other feedback in this discussion thread.

[rodri-r]

Good proposal, this looks like a great way to improve brand awareness and thus grow Akash.

[SasoLithops]

Thank you for the proposal. Wishing all the best for the great input given into this and looking forward to the expected results. Like the KPIs. Can we propose other metrics? Where can we check them quarterly? Also my question is will there be detailed report after each half given out?

[fenilmodi00]

I have no objection to the proposed marketing budget and overall direction—. This plan looks strong for driving Akash's visibility and positioning in the broader AI and Web3 ecosystems.

However, I’d like to highlight a complementary need around community growth—especially with the Regional Leads program (outlined in the upcoming Community Programs Proposal – Q3/Q4 2025

Suggested Consideration:

A portion of the marketing or community growth budget should be allocated to support Regional Leads in different parts of the world.

From my perspective in India, we can execute impactful regional marketing campaigns—including local meetups, dev outreach, and educational efforts—for $3,000–$4,000 USD per quarter. This is a fraction of the overall budget, but can go a long way in building grassroots momentum.

As the community grows globally, having empowered, well-funded Regional Leads will amplify Akash's on-the-ground presence and drive adoption where it matters. I encourage the OCL team to consider how regional efforts and the global strategy can work in sync, and maybe earmark a portion of the marketing funds accordingly.

[SophoclesSummer]

This proposal passed on chain on July 2, 2025 by an 86% majority.
https://www.mintscan.io/akash/proposals/293/