diff --git a/Makefile b/Makefile
index c814c80..35b583b 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= thewebroot/volrec:latest
+IMG ?= thewebroot/volrec:v0.0.1
 # Produce CRDs that work back to Kubernetes 1.11 (no version conversion)
 CRD_OPTIONS ?= "crd:trivialVersions=true"