From 3d7aeb35b018de7620a15102d489cbf0191a9225 Mon Sep 17 00:00:00 2001 From: =?UTF-8?q?Boris=20Hrn=C4=8Di=C4=87?= Date: Wed, 3 Apr 2024 12:51:04 +0200 Subject: [PATCH] add: newsletter section to brand guidelines --- brand/content/brand-strategy.php | 5 +++++ 1 file changed, 5 insertions(+) diff --git a/brand/content/brand-strategy.php b/brand/content/brand-strategy.php index 9846062..b510233 100644 --- a/brand/content/brand-strategy.php +++ b/brand/content/brand-strategy.php @@ -42,6 +42,11 @@ Brand Architecture

3.6. Voice

The content expressed by our brand must be informative and engaging, proactive in the design and development community with free and fully-accessible educational content in tutorials and open-source software.

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3.6.1. Newsletter

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The Newsletter is the holy grail of our content strategy. It allows us to focus on short-form content delivered directly to our subscribers in their inbox.

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Most Blogs out there demand a lot of resources to end up with a very long, elaborate, polished post, that none or very few people read in full. Our Newsletter prioritizes an efficient content creation workflow that results in easily degistible content published frequently and consistently.

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The content produced for the Newsletter is repurposed in two ways:

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(A) as Social Media posts in LinkedIn, and (B) kept in an online archive as a page in Polyfen's website.

3.7. Motto

Create. Collaborate. Shine.