Biotif is the preferred typographic family for all headings, captions, and buttons.
+
+
+
+
+
We use Freight Text Pro for body text elements, like paragraphs, quotes, and lists.
The font files of our Primary Selection (Biotif & Freight Text Pro) are bound to usage licenses and distribution models which may not be available in all cases. If you don't have access to the fonts of our Primary Selection, then you can fallback to the Google Fonts from the Secondary Selection.
Secondary Selection
+
+
+
+
+
If Biotif is not available, then use Figtree for headings, captions, and buttons.
+
+
+
+
+
If Freight Text Pro is not available, then use Lora for body text.
Tertiary Selection
+
+
+
+
+
The last bastion of our typographic identity falls back to font files present universally in all operating systems. The most common use for the Tertiary Selection is in email clients, since they only support system fonts.
If the font files from the Primary or Secondary selections are not available you should fallback to Verdana.
4.3. Color scheme
diff --git a/brand/imgs/biotif-type-sample.png b/brand/imgs/biotif-type-sample.png
new file mode 100644
index 0000000..f48e79f
Binary files /dev/null and b/brand/imgs/biotif-type-sample.png differ
diff --git a/brand/imgs/figtree-type-sample.png b/brand/imgs/figtree-type-sample.png
new file mode 100644
index 0000000..f91df94
Binary files /dev/null and b/brand/imgs/figtree-type-sample.png differ
diff --git a/brand/imgs/freight-type-sample.png b/brand/imgs/freight-type-sample.png
new file mode 100644
index 0000000..a4b5e32
Binary files /dev/null and b/brand/imgs/freight-type-sample.png differ
diff --git a/brand/imgs/lora-type-sample.png b/brand/imgs/lora-type-sample.png
new file mode 100644
index 0000000..1ce10f6
Binary files /dev/null and b/brand/imgs/lora-type-sample.png differ
diff --git a/brand/imgs/verdana-type-sample.png b/brand/imgs/verdana-type-sample.png
new file mode 100644
index 0000000..91335df
Binary files /dev/null and b/brand/imgs/verdana-type-sample.png differ
+ 
+ 
+ 
+ 
+