diff --git a/brand/.DS_Store b/brand/.DS_Store index fd7596c..247e514 100644 Binary files a/brand/.DS_Store and b/brand/.DS_Store differ diff --git a/brand/content/content-generation.php b/brand/content/content-generation.php index b5324db..9070933 100644 --- a/brand/content/content-generation.php +++ b/brand/content/content-generation.php @@ -65,4 +65,35 @@

The design of the Newsletter template is purposefully as simple and clean as possible. It relies on color and typography to tie it in with our Brand Identity. All other aspects of the design should resemble a plain text email sent to you by a colleague. We must stay away from overly complex layouts and heavy use of visuals. Our Newsletter's strength lies in producing real, valuable content, sent to you by someone you know.

7.2. Social Media

+

100% of our Social Media efforts are focused on LinkedIn. We repurpose the content generated for the Newsletter into LinkedIn posts with the addition of a link to the Newsletter subscription page and a PDF carousel.

+
+

📫 Sign up for our Newsletter today! 👉 https://polyfen.com/newsletter?utm_source=linkedin&utm_medium=social&utm_campaign=carousel

+
+

Followed the signature with a series of Hashtags. Some popular Hashtags to consider are:

+ +

The post should include a PDF document summarizing the key points of the post.

+ +
+ +
+

The last page should echo the post's CTA leading users to our Newsletter subscription page.

+
+ +
\ No newline at end of file diff --git a/brand/imgs/social-fin.png b/brand/imgs/social-fin.png new file mode 100644 index 0000000..b64f9bd Binary files /dev/null and b/brand/imgs/social-fin.png differ diff --git a/brand/imgs/social-pdf.png b/brand/imgs/social-pdf.png new file mode 100644 index 0000000..5ca754a Binary files /dev/null and b/brand/imgs/social-pdf.png differ