diff --git a/jsonnet/controller-gen/pyrra.dev_servicelevelobjectives.json b/jsonnet/controller-gen/pyrra.dev_servicelevelobjectives.json
index 7b44eb1c1..2e814da21 100644
--- a/jsonnet/controller-gen/pyrra.dev_servicelevelobjectives.json
+++ b/jsonnet/controller-gen/pyrra.dev_servicelevelobjectives.json
@@ -232,6 +232,13 @@
                     },
                     "type": "object"
                   },
+                  "labels": {
+                    "additionalProperties": {
+                      "type": "string"
+                    },
+                    "description": "Labels is a passthrough value where the labels provided in the ServiceLevelObjective\nwill be passed into the metrics generated.",
+                    "type": "object"
+                  },
                   "partial_response_strategy": {
                     "default": "abort",
                     "description": "PartialResponseStrategy is only used by ThanosRuler and will\nbe ignored by Prometheus instances.\nMore info: https://github.com/thanos-io/thanos/blob/main/docs/components/rule.md#partial-response",
@@ -253,6 +260,7 @@
                 },
                 "required": [
                   "indicator",
+                  "labels",
                   "target",
                   "window"
                 ],
diff --git a/kubernetes/api/v1alpha1/servicelevelobjective_types.go b/kubernetes/api/v1alpha1/servicelevelobjective_types.go
index 1edacc306..b82aa973e 100644
--- a/kubernetes/api/v1alpha1/servicelevelobjective_types.go
+++ b/kubernetes/api/v1alpha1/servicelevelobjective_types.go
@@ -75,6 +75,10 @@ type ServiceLevelObjectiveSpec struct {
 	// gives extra context for engineers that might not directly work on the service.
 	Description string `json:"description"`
 
+	// Labels is a passthrough value where the labels provided in the ServiceLevelObjective
+	// will be passed into the metrics generated.
+	Labels map[string]string `json:"labels"`
+
 	// Target is a string that's casted to a float64 between 0 - 100.
 	// It represents the desired availability of the service in the given window.
 	// float64 are not supported: https://github.com/kubernetes-sigs/controller-tools/issues/245
@@ -566,13 +570,14 @@ func (in *ServiceLevelObjective) Internal() (slo.Objective, error) {
 	}
 
 	return slo.Objective{
-		Labels:      ls,
-		Annotations: in.Annotations,
-		Description: in.Spec.Description,
-		Target:      target / 100,
-		Window:      window,
-		Config:      string(config),
-		Alerting:    alerting,
+		Labels:            ls,
+		PassthroughLabels: in.Spec.Labels,
+		Annotations:       in.Annotations,
+		Description:       in.Spec.Description,
+		Target:            target / 100,
+		Window:            window,
+		Config:            string(config),
+		Alerting:          alerting,
 		Indicator: slo.Indicator{
 			Ratio:         ratio,
 			Latency:       latency,
diff --git a/slo/rules.go b/slo/rules.go
index ac469fac5..6b26573a9 100644
--- a/slo/rules.go
+++ b/slo/rules.go
@@ -1153,6 +1153,10 @@ func (o Objective) GenericRules() (monitoringv1.RuleGroup, error) {
 
 	ruleLabels := o.commonRuleLabels(sloName)
 
+	for k, v := range o.PassthroughLabels {
+		ruleLabels[k] = v
+	}
+
 	rules = append(rules, monitoringv1.Rule{
 		Record: "pyrra_objective",
 		Expr:   intstr.FromString(strconv.FormatFloat(o.Target, 'f', -1, 64)),
diff --git a/slo/slo.go b/slo/slo.go
index 6cc2a0eb5..010aa6655 100644
--- a/slo/slo.go
+++ b/slo/slo.go
@@ -17,12 +17,13 @@ const (
 )
 
 type Objective struct {
-	Labels      labels.Labels
-	Annotations map[string]string
-	Description string
-	Target      float64
-	Window      model.Duration
-	Config      string
+	Labels            labels.Labels
+	PassthroughLabels map[string]string
+	Annotations       map[string]string
+	Description       string
+	Target            float64
+	Window            model.Duration
+	Config            string
 
 	Alerting  Alerting
 	Indicator Indicator