updated Q&A

Author: raganwald

README.md

@@ -10,28 +10,25 @@ Read the [license](http://creativecommons.org/licenses/by-sa/3.0/deed.en_US) you
 
 And don’t just take my word for it, [here’s the entire book online](https://leanpub.com/javascript-allonge/read).
 
-### q & a
+## q & a
 
-> I don't want to pay to download a PDF. Can I make my own?
+### I don't want to pay to download a PDF. Can I make my own?
 
-Yes, you can take the HTML that is available online or the markdown source in this repository and make your own PDF. Or any other format.
+Yes, you can take the HTML that is available online or the markdown source in this repository and make your own PDF. Or any other format. Please be aware that while it's technically possible to game the LeanPub system to produce the PDF or other formats, I ask you as a personal favour to find another way to make a PDF. The license permits this choice, but IMO it is contrary to the spirit of sharing and openness to use their resources and work to do something that isn't aligned with their mission.
 
-> I'd like to share it
+### I'd like to share it.
 
 And I'd also like you to share it, in this form, in PDF, or anything else. Go wild, just follow the attribution rules in the [license].
 
-> Hey, I have a great way to make money with this.
+### Hey, I have a great way to make money with this.
 
-Go for it, you are free to make commercial use of the work. For example, you could:
+Go for it, you are free to make commercial use of the work. For example, you could host it on your site and make money from ads, or write a JS tool and use the book as part of the help content.
 
-* Take this book, add your own annotations, expansions, and commentary, and sell it yourself.
-* Sell it in ebook form for less than I'm charging.
-* Host it on your site and make money from ads.
-* Write a JS tool and use the book as part of the help content.
+It's all good, just follow the [license terms][license]. It is technically possible to create an identical clone of the book on LeanPub. I do not prohibit this activity, but I do ask you as a personal favour to ask yourself whether you could do *even better*, for instance to add value by adding your own annotations, expansions, and commentary. I'd love to see an "Annotated JavaScript Allongé."
 
-It's all good, just follow the [license terms][license].
+I'd also love to see translations, editions with large print, or anything else that brings something new to the world. Many people have asked for a hard-copy version. Who will be the first to set up shop on lulu.com?
 
-> I found a typo! Can I email you about it?
+### I found a typo! Can I email you about it?
 
 Thanks, but my email inbox is a disaster zone. Let's treat the book like OSS. In order of my preference, you should: