diff --git a/cpp/src/nvtx.cpp b/cpp/src/nvtx.cpp
index b9d7c3e146..0467e46e38 100644
--- a/cpp/src/nvtx.cpp
+++ b/cpp/src/nvtx.cpp
@@ -85,7 +85,8 @@ void NvtxManager::rename_current_thread(std::string_view new_name) noexcept
   attribs.identifierType           = NVTX_RESOURCE_TYPE_GENERIC_THREAD_NATIVE;
   attribs.identifier.ullValue      = tid;
   attribs.messageType              = NVTX_MESSAGE_TYPE_ASCII;
-  attribs.message.ascii            = ss.str().c_str();
+  auto st                          = ss.str();
+  attribs.message.ascii            = st.c_str();
   nvtxResourceHandle_t handle =
     nvtxDomainResourceCreate(nvtx3::domain::get<libkvikio_domain>(), &attribs);
 #endif