Increasing subscription to the Military OneSource eNewsletter.
The OneSource eNewsletter is a Department of Defense (DOD)-funded program that provides comprehensive information on military life to service members and their families.
- The whole list was assigned to 6 conditions (6 different emails).
- Individual emails were randomly ordered within each condition.
- 1/82 of each condition was sent an email message each ?weekday? (or Mon, Tues, Wed, Thurs?)