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Exifs Annual World Photography Awards - Phtog #19

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Hero-Gamer opened this issue Jul 19, 2024 · 19 comments
Open

Exifs Annual World Photography Awards - Phtog #19

Hero-Gamer opened this issue Jul 19, 2024 · 19 comments

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@Hero-Gamer
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@phtog
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phtog commented Aug 2, 2024

Project Title:
Exifs Annual World Photography Awards

**1) Total Grant Amount: $1000

**2) Project Description:
The Exifs Annual World Photography Awards will be the first decentralized annual photography awards built on the Stacks blockchain. The competition will feature five distinct categories: Portrait Photography, Landscape Photography, Wildlife Photography, Street Photography, and Abstract Photography. Over a five-week period, photographers will enter their work into one of these categories.
Each week will focus on one category, promoting it through Twitter threads, newsletters, and features on the "Art on Stacks" Twitter Space. Two photographers from each category will be selected—one by a panel of judges and one by community choice through public voting. Their work will be minted and auctioned on Gamma, with all proceeds going directly to the photographers. The competition aims to attract photographers and collectors to the Stacks NFT ecosystem.

3) Impact:
The Exifs Annual World Photography Awards will onboard new photographers and collectors to the Stacks NFT ecosystem, enhance the visibility of photographers, and promote the use of NFTs in the photography community. By offering free entry and leveraging a decentralized platform, the awards will democratize access to prestigious recognition and provide financial benefits directly to artists through NFT sales and auctions.
Competition Structure:
The competition will be structured as follows:
Pre-Competition Marketing:
Timeline: End of August - Early September 2024

Activities:
A general marketing campaign will advertise the upcoming open calls and categories, allowing photographers to prepare their submissions.
Open Calls:
Timeline: Early September - Early October 2024 (5 weeks)
Activities:
Each week, a new category will be opened for submissions, starting with Portrait Photography and ending with Abstract Photography.
Photographers will enter via a Blocksurvey form.
The reason for opening one category per week is to maximize marketing around the open call, highlighting a specific style of art per week, making it the topic of the newsletter, and generating interesting interviews and conversations about the specific styles in the Twitter thread and Twitter spaces.
Voting Period:
Timeline: Mid-October 2024 (1 week)
Activities:
Voting for all categories will open one week after the submission period ends.
Both public and judges' voting will take place simultaneously.
The public will vote on a simple one-page website.
Judges will independently vote on their selections.
Winner Selection:
Timeline: End of October 2024
Activities:
Announce winners during a live show on Twitter.
Winners will be featured in a newsletter and a Twitter thread.
Auction and Exhibition:
Timeline: November 2024
Activities:
Winning photographs will be minted and auctioned on Gamma.
Auctions will run for 24 hours.
Winners will be featured on social media and in a digital exhibition.
Extensive promotion around the minting and auction will be conducted.

4) Project Timelines, Milestones, and Deliverables:
Kick-off payment: 0% - $0
Milestone 1: Project Planning and Development - 40% - $400 - Mid-July 2024
Deliverables:
Description: Source a developer to build the website and plan the campaign.
Target: Secure a developer and create a detailed campaign plan.
Payment: $400
Milestone 2: Marketing Campaign and Website Launch - 30% - $300 - Mid-September 2024
Deliverables:
Description: Launch the marketing campaign and the website with entry submission capabilities.
Target: Reach out to potential participants, sponsors, and judges through social media and other channels.
Payment: $300
Milestone 3: Selection and Voting - 30% - $300 - End of October 2024
Deliverables:
Description: Conduct the selection process and public voting.
Target: Curate the top photographs from each category and open public voting.
Payment: $300
Milestone 4: Project Continuation and Sustainability - November 2024 (outside of the scope of DeGrants funding)
Deliverables:
Description: Announce winners, mint their work, and conduct auctions.
Target: Feature winning photographers on social media and conduct NFT auctions on Gamma.
Ideas for Sustainability:
Implement a small entry fee for future editions to cover operational costs.
Secure long-term sponsorships from photography-related brands and organizations.
Introduce a membership model for photographers with benefits like reduced entry fees, exclusive resources, and networking opportunities.
Develop educational workshops or webinars that can be monetized to support the awards.
Allow photographers to submit more than one work: the first entry is free, and they can submit up to two additional works at a small cost.
Categories and Descriptions:
Portrait Photography: Capturing the essence of individuals or groups, showcasing personality and emotion.
Landscape Photography: Emphasizing the beauty of natural and urban landscapes.
Wildlife Photography: Highlighting animals in their natural habitats.
Street Photography: Capturing candid moments in public spaces, depicting everyday life and culture.
Abstract Photography: Exploring non-traditional and conceptual photography, pushing the boundaries of visual art.
Competition Timeline:
Marketing Campaign: End of August - Early September 2024
Open Calls: 5 weeks from Early September to Early October 2024
Voting Period: 1 week in Mid-October 2024
Winners Announcement: End of October 2024
Auctions: November 2024
Marketing Campaign Details:
Channels:
Social Media: Utilize Twitter, Instagram, and Facebook to reach a broad audience. Post regular updates, promotional graphics, and engage with followers.
Newsletters: Weekly newsletters highlighting the current category, featuring interviews with photographers, and promoting open calls.
Twitter Spaces: Host discussions to announce the open call, winners, and celebrate the auction.
Collaborations: Partner with photography influencers and organizations to cross-promote the awards and reach a wider audience.
Press Releases: Distribute press releases to industry publications and blogs to generate buzz and attract participants.
Budget Breakdown:
Website with file upload, server storage, and web3 capabilities: $700
Hosting Costs: $100
Marketing the awards: $150
Judges and Curators Fees: $50 (or voluntary contribution)
5) Is / Will This Project Be Open-Sourced?
No, as site content displayed will be under the authorship of participant entrants with granted permission.
6) ZeroAuthorityDAO Profile Link:
https://zeroauthority.xyz/profiles/SP12H55ASYC3ZQA8ANA1GYM125J04NV04XKDR24MG
Contact Information:
Twitter: @phtog_art
Console: Profile Link
Email: [email protected]

@phtog
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phtog commented Aug 29, 2024

Milestone 1 Update: DNS and BNS secured for website with the site build in progress.

Screenshot 2024-08-29 at 19 36 04

@Hero-Gamer
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@thiskittyisgood can you help with this milestone review?

@thiskittyisgood
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@phtog

Thank you for the update. It's great to hear that DNS and BNS have been secured for the website, and that the site build is in progress. It looks fantastic. To move forward with the approval of Milestone 1, please provide the detailed campaign plan in the comments on GitHub as outlined in your proposal to confirm, and include the developer's name as well. Additionally, please provide the BNS and DNS that have been secured. Once these details are provided, we can proceed with the milestone approval.

@Hero-Gamer
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Dear just to confirm, @shaktistacks this milestone 1 is approved for payment (which I believe have already been paid). Thanks all! Looking forward to the next.

@phtog
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phtog commented Sep 5, 2024 via email

@phtog
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phtog commented Sep 14, 2024

Milestone 2: Mid September.
Delighted to update you with completion of website by myself and WIX Studio/EditorX dev Zak Malesh.
Take a look at the website via the URL link below.
BNS exifs.btc secured
DNS www.exifs.world secured
X Profile EXIFsWPA
Reached out to potential sponsors for category and overall winners, waiting on response.
Open Call dates are set for all five categories and are ready to enter for specified dates.

Screenshot 2024-08-29 at 11 50 25

@thiskittyisgood
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Thank you for the comprehensive update, Paul. It's fantastic to hear that Milestone 2 has been achieved with the completion of the website development by yourself and Zak Malesh, and that DNS and BNS are securely in place. The website's presentation looks polished and professional. Excited for the Open Call.

Milestone 2 is approved for payment.

@Hero-Gamer
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Thanks Phtog. Thanks Goodkitty.

To confirm Milestone 2 has been approved.

@shaktistacks please kindly help distribute M2 payment tysm!

@phtog
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phtog commented Sep 19, 2024 via email

@shaktistacks
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Payment has been initiated, pls accept @phtog

@phtog
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phtog commented Sep 19, 2024 via email

@phtog
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phtog commented Oct 18, 2024

EXIFS is on course to conclude photography entries on Oct 31 and start the curation process to mint category winners on the stacks blockchain once judging, public voting has taken place after the close date. Now requesting milestone 3 payment of $300 so this can be concluded on schedule. Huge thanks to everyone on Stacks and especially
@Hero-Gamer
@shaktistacks
@thiskittyisgood
for making this possible
🧡
https://www.exifs.world/

@thiskittyisgood
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Thank you for the update, but after reviewing the progress for Milestone 3, it appears several key deliverables have not been fully met according to the original plan. Below are the concerns and required actions before this milestone can be approved:

Social Media Engagement:

  • The Twitter account was only started on September 17, with only 25 followers and fewer than 20 original posts.
  • Interaction on the posts is minimal to none, and there hasn't been enough interaction with or engagement from the Stacks community.
  • There have been only two mentions of Stacks in the entire marketing campaign. Onboarding to Stacks is only mentioned in the FAQ's.
  • There has been only one judge announced. According to the project plan, five judges should have been announced by now.

Instagram Presence:

  • Instagram, being the most popular platform for photographers, has seen only eight posts.
  • There should have been extensive marketing on this platform starting at the end of August.

Marketing:

  • According to the timeline, the marketing campaign should have started in late August.
  • Your social media posts only started 17 Sept.
  • There has been no visible newsletter activity, and no participation in the "Art on Stacks" Twitter Spaces.
  • The plan also outlined collaborative partnerships and press releases. There is no evidence of these partnerships being activated.

Judging and Voting:

  • As of now, only one judge has been publicly announced.
  • The open call was supposed to end early October, with voting/ judging taking place mid-October for one week, followed by the winners being selected by the end of October. It seems these timelines have not been adhered to.

Actions Required:

  • Update Website: Add all five judges and include Stacks Foundation as a sponsor.
  • Google Drive Link: Provide a link to a Google Drive folder showing all the entries, confirming that there are over 10 entries per category.
  • Announce Twitter Space: Provide a link to the Twitter Space where the winners will be announced.
  • Provide Evidence of Engagement: Share evidence of marketing efforts on Instagram, Twitter, and newsletters and Twitter Spaces. Confirm if a press release was distributed.
  • Complete community judging
  • Select all winners

Once these actions are completed, we can proceed with the approval of this milestone.
Please ensure that all deliverables are aligned with the original proposal.
Thank you, GK

@phtog
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phtog commented Oct 21, 2024 via email

@phtog
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phtog commented Oct 21, 2024 via email

@thiskittyisgood
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Thank you for your response, Paul.

I am aware of the date when initial payments were made and understand the impact it had on the timeline.

While I acknowledge the delay, it’s important to note that creating social media accounts and posting teaser content does not incur costs. These activities could have helped to engage potential participants and build momentum, regardless of the timeline adjustment.

Instagram is the primary platform for photographers, yet there are only 8 posts from your account. To provide some perspective, World Photography Organisation has 143k followers on Instagram with hundreds to thousands of likes per post, and Eyeshot has 157k followers. Engagement is key to success in photography competitions, especially on platforms like Instagram where the target audience is active.

I regret that I do not have the bandwidth to serve as a judge, as my expertise lies in fine art and music rather than photography.

Let me kindly remind you that my involvement in your project has gone above and beyond the requirements of my role.

For instance:

  • It took three requests before you set up a meeting with me, but I continued to provide support throughout.
  • I went through all your milestones, refined ideas, and created a detailed social media marketing grid tailored to your project.
  • As part of my support, I helped refine the scope of the project by reducing the number of entries from 100 to 10, making it more manageable and realistic within the project timeline and suggesting that an IRL awards ceremony and publishing a physical book may be too ambitious for this iteration of the project.

Here are the relevant documents that I prepared:

You expressed satisfaction with the effort I was putting into your project, and I quote:

"I’ve skimmed over your proposal for Exifs and at first glance it looks to have a good structure. I like your ideas and thoughtful process and organisation. I would like to thank you for all of this effort and support for Exifs."

And again:

"Hi, once again thank you for your work on Exifs. I’m happy to proceed with your plans as it’s pretty much how I envisaged the project to go."

On September 27th, I offered my assistance in writing a newsletter for your project, but I received no response beyond your thank you.

On October 1st, I invited you to a Twitter Space. You were unable to attend due to illness, which I fully understand. I then offered to host a Space specifically for Exifs, to which you agreed it would be a good idea, but I did not hear back from you.

While I understand that X Spaces doesn’t pay for your time, I would encourage you to prioritize engaging with the community on social media to ensure the success of your project. Engaging on platforms like Twitter Spaces was, in fact, part of the original proposal. Here’s a reminder of the marketing activities outlined in the project plan:

Original Marketing Campaign Details:

  • Social Media: Utilize Twitter, Instagram, and Facebook to reach a broad audience. Post regular updates, promotional graphics, and engage with followers.
  • Newsletters: Weekly newsletters highlighting the current category, featuring interviews with photographers, and promoting open calls.
  • Twitter Spaces: Host discussions to announce the open call, winners, and celebrate the auction.
  • Collaborations: Partner with photography influencers and organizations to cross-promote the awards and reach a wider audience.
  • Press Releases: Distribute press releases to industry publications and blogs to generate buzz and attract participants.

Additionally, please note that the Stacks Foundation is already a sponsor via the grant funding, which is essentially a form of sponsorship. While I agree that grant funding is not typically sponsorship, your proposal specifically aimed to onboard photographers to Stacks, so it was assumed they would be included in the marketing—not just in the fine print, but as a key element of the social media campaign. The question now is, who is your target audience when it comes to purchasing the minted photographs? If your target is the Stacks community, then engagement throughout the process, particularly through Twitter Spaces, would have been essential to build interest and awareness. If your target is the photographers’ audiences, then providing educational information on social media about NFTs, Stacks, and Gamma would have been critical to educate both photographers and their audiences on the ecosystem.

Let me remind you of the original proposal:

To build the first-ever decentralized annual World Photography Awards. Exifs will be the first-ever decentralized annual photography awards built on the Stacks blockchain with ten entry categories, awarding the top ten chosen photographs of participating photographers from each category. This will result in a total of 100 photographs being minted on Exifs via a web3 platform, alongside an in-real-life (IRL) awards ceremony and a traveling exhibition. The exhibition will be accompanied by a physical book of all 100 winning photographs, including biographies of the photographers and information about the imagery. The awards will be FREE TO ENTER.

The Exifs Annual World Photography Awards was intended to introduce many newcomers—both photographers and collectors—to the Stacks NFT ecosystem, benefiting from faster transaction speeds via Nakamoto. The project was aimed at photographers, collectors, gallerists, and industry brands.

While you have made progress, it's important to reflect on what has been achieved so far and what still needs to be done in order to fulfill the original vision of the project.

To conclude, the final $300 payment will be made once all the milestones are completed in accordance with the original proposal above.

Thank you for your efforts, and I look forward to seeing the project successfully come to completion.

Kind regards,
GK

@Hero-Gamer
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Hi Phtog,

Thank you for the recent conversation and for all your effort in working through the grant milestones.

  • As we discussed in our X DMs, unfortunately, the final grant milestone did not meet the required standards as stated, so the last payment will not be disbursed.

  • Please know this decision doesn’t detract from our appreciation of your hard work and your initiative in applying for this grant. Sometimes, the most valuable lessons come from challenges, not just successes.

  • I hope you’ll continue to contribute to the Stacks ecosystem and support others in the community. Your leadership and dedication to advancing photography NFTs in Stacks make a real impact.

I’ll confirm with the Foundation team about redirecting the $300 back into DeGrants to continue benefiting the community.

Best,
HeroGamer

cc: @thiskittyisgood @shaktistacks

@phtog
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phtog commented Nov 4, 2024 via email

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