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Study Submission: How Trendyol reduced INP by 50%, resulting in a 1% uplift on click-through rate #85

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anniesullie opened this issue Aug 15, 2024 · 0 comments

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@anniesullie
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Key Takeaway

This case study describes Trendyol's journey of improving INP on its PLP, resulting in a 50% reduction of INP and a 1% uplift on the search result business metric.

Story Source

https://web.dev/case-studies/trendyol-inp

Year published

2023

Tags

  • INP
  • core web vitals
  • click through rate
  • "2023"
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